How to write opinions and suggestions about the hotel

Writing ideas and key points: Expressing good suggestions for the hotel from the heart can be divided into six points in more detail to maintain a certain degree of authenticity.

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1. Obtaining correct data

Hotel operators who understand the principles of revenue management should know that using data and analyzing it is Determine the best approach for future marketing and pricing strategies. But what operators need to examine is whether relevant parties can provide detailed historical data and future booking data.

Historical data should include the number of rooms rented in the past period and the daily revenue details of each market segment. It should also ensure that the collection includes at least the number of rooms booked in the next 90 days and daily statistics. Revenue details of each market segment.

If the data is then collected on a daily basis, hoteliers can build a simple forecasting system for bookings by segment and day of the week, which can then be compared with historical data. If this continues, hotel operators will be able to quickly adjust their business strategies accordingly when demand increases.

2. Check whether the forecast results are realistic

Accurate forecasts are the key to achieving a successful revenue management strategy, but hoteliers are often overly optimistic about future goals. A simple way to determine whether a forecast is realistic is to compare the predicted room occupancy with the average daily room occupancy the hotel has achieved so far to see if the results are close. If the forecast is completely unrealistic, then the business strategy is undoubtedly wrong and the hotel must adjust.

3. Analyze the different needs of customers in different market segments

By understanding the hotel services that each customer in each market segment is likely to use, hotel operators can better decide which Customers should check into the last available room, and which customers are provided with free or discounted breakfast, free spa services, etc. during specific periods to stimulate market demand in the off-season.

For example, customers in certain market segments are very price-sensitive, and a hotel's price reduction may have a positive impact on their demand. The hotel can implement discount promotions for these customers. Other customers may not be so sensitive to price, but prefer room upgrades and free services. The hotel can provide targeted spa treatments and unique small gifts to stimulate their demand.

4. Scientifically analyze the impact of discounts on customers

Hotels often panic when they are not expected to achieve sales targets, so managers will carry out promotional activities and significantly reduce prices, hoping to Use this to stimulate demand. However, it may often backfire. Relevant research has proven to us more than once that price reductions are difficult to have a positive impact on the growth of revenue per available house.

In fact, the worst thing a hotel can do when room bookings drop is to offer short-term discounts. To avoid price wars caused by excessive focus on price, hotels must maintain service levels and brand focus. Every guest who visits your hotel needs to understand what makes your hotel unique, why your brand is unique, and whether they are a loyal customer or just staying at your hotel because of the discount.

Therefore, when faced with sales adversity, hoteliers must be prepared to take a strategic approach and be cautious in price reductions. You should consider: What if after you adjust your prices, your competitors also adjust their prices accordingly? As a result, everyone will return to the same starting line, and everyone will suffer losses.

5. Choose the right business

Not all businesses are high-quality businesses. If hotel operators sell too many low-price rooms too early, there will be no rooms to satisfy the high-price room business. demand, high-spending customers will choose other hotels. If you want to optimize high-consumption customer business, then the sales team and management must know how to identify the pros and cons of the business and how to adopt appropriate strategies for the right business at the right time. The organic combination of these three levels is crucial.

To ensure that your hotel can attract and retain high-value customers, be sure to focus on all purchases made by customers during their stay at the hotel, not just the room rate they paid. By integrating data from all transaction systems, we can truly understand a customer's consumption preferences and overall value, including all their additional consumption from online booking to checkout, such as dining, spa, gift shop shopping, etc.

6. Understand the risks of replacement business

Although many hoteliers believe in the creed that "a hotel with high occupancy rate is a successful hotel", when the booking rate is weak, It’s important to note that any short-term pricing strategy that “matches the price” has the potential to drive away higher-value customers and have long-term negative consequences. High occupancy rates or repeat guests do not mean a hotel is doing a good job, as this may crowd out business from high-value customers.

Hotels need to be smarter about how they set prices and what offers they use to attract customers. Excessive use of offers to attract customers can actually reduce revenue in a segment and drive away high-spending customers. Understand the risks of displacing business.