Who knows the disadvantages of traditional hotel management?

Cordys, a world-famous hotel manager? Samuel once said: "A hotel is a commodity in itself, and there is nothing special about any hotel in essence. Except for a few unusual hotels, consumers only value the price and have no special preference for this hotel or that hotel. Therefore, in order to win the competition in the hotel industry, we must be brave enough to improve our service level. " Although this passage is simple and clear, it tells the true meaning of the success of hotel management: in hotel management, service is not everything, but it is the most important and hierarchical.

With the acceleration of global integration, hotels, as a post station for floating population, are playing an increasingly important role, and people's expectations and requirements for her are getting higher and higher. Service has always been regarded as the "magic weapon" for hotel management to win. After experiencing the "popular service" in the 1950s and 1970s and the "standardized service" in the 1980s, since the 1990s, western hotel operators have faced a serious situation of oversupply. They realize that with the development trend of increasingly personalized customer demand, it will be difficult to win only by quality assurance and standardized service, and the service must be upgraded accordingly. Therefore, since the 1990s, personalized service has been widely respected in the West, and reached a fairly high level and maturity. However, the development of hotel industry in China started late, and the real opening of the country was in the early 1980s. Then it introduces the concept of "standardized service" in the west and regards it as the essence of hotel management. Only in recent years, with the adjustment of China's tourist source structure, the maturity of consumers and the diversification of consumer demand, the disadvantages of standardized service have gradually been exposed, and Chinese hotel operators have begun to re-examine "standardized service" and try to accept the new western service concept-"personalized service". However, compared with the western hotel industry, there is still a certain gap between the personalized service of China hotels and the "personalized service" advocated by the western hotel industry at present. Therefore, it is particularly important and precious for China hotel managers who are in the transition period of hotel service concept to compare the differences of personalized service between Chinese and western hotels for reference.

In addition to the above factors, the development of economic globalization and the progress of information technology have brought mankind into a brand-new period. Now and in the future, the hotel industry must face the competition of global resources and markets.