Excellent copy of real estate planning copy

Excellent copy of real estate planning copy

In our daily study, work and life, everyone has seen copywriting, and with the help of copywriting, we can achieve the purpose of promoting culture. Do you know what kind of copywriting is creative? The following is my excellent copy of real estate planning, hoping to help you.

Excellent copy of real estate planning 1 1. Time: the morning of year, month and day.

2. Location: the location of the sales center.

Personnel: staff, customers, etiquette, hosts, distinguished guests, etc.

Four. Invited VIPs: relevant leaders of the municipal government, leaders of the Municipal Construction Committee and the Municipal Real Estate Administration, and leaders of the Municipal Architectural Planning and Design Institute.

Verb (abbreviation of verb) invites media: TV station, daily newspaper, news station, etc.

6. Scheduled goal: to communicate the opening ceremony information to the outside world, show the strength of the enterprise, expand social visibility and reputation, reflect perfect prospects, promote the sale of real estate, and at the same time conduct corporate social public relations, establish a good social image of regional real estate development co., Ltd., and coordinate relations with local government functional departments, customers and suppliers.

Seven. Venue layout:

1, skirt building area: the skirt building area, that is, the ribbon-cutting area, is located in the south of the sales center. There is a vertical microphone in the middle of the podium for the host and guests to speak. The desktop is covered with a red carpet and the background wall is painted with the theme of "Opening Ceremony".

2. Check-in desk: The guest check-in desk is located on the north side of the rostrum. There is a hostess at the sign-in desk. Sign-in desk set sign-in desk.

3. Gift distribution area: At that time, the table at the sign-in desk can also be used as a gift distribution desk.

4.VIP rest area: it can be placed in the sales center, decorated with sofas, coffee table drinks, fruits and wet towels, and exquisite flower arrangements.

Eight. Highlights of the opening event:

1, indoor and outdoor performance

1) bunting (stripes)

2) Hanging on both sides of the road and lamp posts along the street outside the sales office gate to set off a warm sales atmosphere.

Bonsai flowers and plants

Every corner of the sales office hall is decorated separately, which increases the visual beauty, fresh air and friendly atmosphere.

3) Air arches and balloons

Large air arches, hot air balloons and road flags are arranged on the construction site and the main roads in the urban area to create a warm atmosphere for the start and opening of the project.

2. Live performances:

1) Military band: used to play inspiring music as the background music for the whole opening ceremony.

2) Waist drum team: A waist drum team consisting of 20 people will be arranged on site to welcome guests and send them off, adding festive atmosphere.

3) Lion Dance: The performance of lion dance interspersed in the ceremony indicates a perfect development prospect.

3. Coordination of opening promotion activities:

With the theme of "1000 yuan as 10000 yuan, you can make a simple profit without buying a house", attracting customers to buy a house enthusiastically, forming a good public image of benefiting customers and selling well as soon as it opens.

A copy of the activity is as follows:

In order to reward the first batch of customers, the developer specially spent 800,000 yuan to sell 100 VIP cards and give away 100 lottery cards for free on September 30th. The unified price of each VIP card is 1 1,000 yuan, and the face value of each card is 5,000 yuan, 7,000 yuan and 1 1,000 yuan respectively. When buying a house, the cardholder can use the same amount as the VIP card to deduct the house payment. The VIP card for house purchase is an bearer card and can be transferred freely.

Lottery card prizes are set to 5000 yuan 10, 20 yuan 3000, and 30 yuan 1000, all of which can offset the house payment. There are 20 brand rice cookers and 20 brand electric irons, and the winning rate is 100%. Lottery cards are given away free of charge according to the on-site queuing order. Until the end of the gift, the above reward activities will be notarized by the municipal notary office.

On-site queuing should follow the sequence, line up in the direction of the starting point and the end point designated by the site, and start to understand queuing at 6:00 am on September 30.

Our company will start sending "numbered access cards" at 8:00 am on September 30th, 20xx.

After obtaining the "number access card", every ten people enter the marketing site in turn to register and pay by credit card.

The "VIP card for purchasing a house" is only valid when buying a house, and it must be presented together with the receipt for purchasing the card.

Activities: Participants must be China citizens, overseas Chinese, compatriots from Hong Kong, Macao and Taiwan, or foreign citizens (each person is limited to get a card) who are over 18 years old and have full capacity for civil conduct and hold valid identity documents.

If the VIP card is sold, it will offset the purchase price; If you don't buy a house or exceed the time limit for buying a house, this card is invalid and cannot be exchanged. Can be freely transferred, and the transfer price is self-determined.

When buying a house, the VIP card will be used to deduct the same amount as the card, and each suite will be limited to one card.

This activity is invalid for group buying customers.

4. Preparation:

1) draft participants. Send invitations to leaders attending the meeting.

2) Prepare the invitation letter in advance and confirm receipt.

3) Get the weather information of the day from the Meteorological Bureau five days in advance.

4) Implement the safety command within the jurisdiction and be responsible for the order work.

5) Carry out orders and be responsible for the order work six days in advance.

6) Make gifts and gift bags at the event site.

7) Balloons, stadiums and aerial arches shall be approved 8 days in advance.

5. Guest identification: After the guests arrive, the hostesses wear corsage for them. VIPs will be guided by the hostess or accompanied by company leaders to the VIP rest area.

6. Personnel arrangement:

1) There are preset 10 hostesses, 4 at the entrance, 2 at the check-in desk, and 4 hostesses in the conference area require dressing the.

2) 15 staff;

3) 30 company employees;

Nine, the ceremony process:

09:00-09:30 All staff members enter the site. Including the main person in charge of the company and the person in charge of the etiquette company, all kinds of staff and performers.

From 09: 30 to 09: 50, the guests entered the venue one after another. VIPs sign in at the sign-in desk and hand out gifts. Customers can go to the sales site for consultation and get promotional materials.

09:50- 10:00 The distinguished guests were introduced to the meeting by the hostess.

10:00- 10:08 The host introduced the distinguished guests at the beginning of the ceremony.

10: 08-10:13 General Manager gave a welcome speech.

10:13-10: 25 lion dance performance.

10:25- 10:35 speeches by government leaders and investor representatives.

10:35- 10:50 The host invited government leaders, company leaders, relevant leaders of the Project Construction Committee and Housing Management Bureau to cut the ribbon for the opening ceremony, and auspicious fireworks and salutes rose at the same time, which culminated in the ceremony.

10: 50-11:00, the host announced the end of the ceremony, and the guests rushed to the luncheon.

1 1:00 The customer signed the contract and the opening sales activity was officially launched.

X. Media plan:

1, newspaper advertisement

On 27th, 28th and 30th, a full-page advertisement was published in the first edition of the daily newspaper to inform the opening information.

2. TV advertising

The TV station recorded the video of the opening ceremony and made it into a VCD as the information for the opening ceremony. And the TV station produces news, reports the situation of the whole opening event site, and further expands the publicity.

Step 3 broadcast advertisements

Broadcast the opening information two months before and after the opening of the park.

4. Print advertising

Loushu and posters have been printed, and staff are sent to distribute and cut newspapers.

XI。 Advertising budget

1.27, 28 and 30 full-page Yuan Daily.

The TV station recorded the opening video and news report.

3. Radio advertising park

4. Examination and approval by the outdoor advertising management office of the opening ceremony venue.

5. The etiquette company fee is RMB.

(Including stage, stereo, lion dance team, waist drum team, military band, hostess and host's remuneration)

6. Balloon (open space and urban main roads) yuan.

7. Flower bonsai rental garden

* * * yuan

Guizhou acting planning media co., ltd

Business scope of Guizhou Performing Arts Planning Media Co., Ltd.:

1. Professional cultural performances: production of large-scale concerts, cultural evenings and TV variety shows.

2. Various business performances: company parties, conference performances and New Year's party activities.

3. Press conference, fashion show, product promotion and business promotion.

4. Various conference services and exhibitions.

5. Etiquette celebrations: opening ceremony, anniversary celebration, foundation laying ceremony, ribbon-cutting ceremony, etc.

Excellent copy of real estate planning II. The origin of planning

The Eastern Tourism Festival is just around the corner, and the whole city sells coastal life well.

On July 22nd, the "First Asian Children's Art Flower Festival and Guangdong Children's Art Festival" sponsored by Guangdong Provincial Department of Culture and Shenzhen Yantian District Government will be held soon. Under the gratifying background of the opening of "Oriental Tourism Culture Festival" at the same time, Yantian's tourist season and home ownership climax have arrived. With the opening of Vanke East Coast and Xinhai Galand, the oriental home life is constantly upgrading towards the new coastal fashion. Good news, such as the quiet occupation of Yun Shenchu, inspires people. Yantian needs publicity and fashionable sea breeze.

Second, the advantages of cooperation.

Every week, Pioneer Fashion Surfs East Coast Life.

On July 22nd, Global Fashion Life Information and White-collar Elite Reader × Weekly was officially launched. × Weekly is the first weekly magazine printed and published on full-color coated paper in Shenzhen, which is issued simultaneously in Shenzhen and Dongguan and delivered directly. After the trial publication on July 8, it was well received by readers and inside and outside the industry. It proves that this unique brand-new media is well received by the market. X Weekly delivers information for Yantian life with exquisite pictures, beautiful words and precise planning.

Third, media interaction.

Weekly interacts with Focus LCD TV to create the latest media model.

In order to fully convey the flavor of life along the eastern coast and more accurately target white-collar workers and gold-collar people to buy Yantian, X Weekly teamed up with famous focus media organizations in China to open up LCD TV advertisements in elevators in high-end office buildings, noble hotels and residences all over Shenzhen and Dongguan. Customers who put special full-page color advertisements in the weekly magazine will also receive 48 5-second rolling advertisements every week donated by Focus Media, which has a wider communication effect and achieves a multiplier effect that no other media can achieve.

Fourth, the way of reporting.

The panoramic description of Yantian life presents a three-dimensional picture for Oriental real estate.

1, introducing the brief history of Yantian: summarizing the great changes of Shanhai Yantian in recent years.

2. Describe the eastern part of the tour: beautiful scenery everywhere, and home environment everywhere.

3. Write "Ode to a Mansion": Listen to the unparalleled voice of the sea and mountains.

4. Show mature collocation: record the story of fashion town.

5. The picture shows Oriental Hawaii: a community advertisement for a dynamic city.

Verb (abbreviation for verb) other cooperation

All-round interaction, looking forward to cooperation every week.

1. Interview the leaders of Land and Resources Bureau and Trading Center, and introduce the blueprint of Yantian planning and development.

2. Organize the free service of building inspection vehicles.

3. Give the boss and the general manager an exclusive interview article.

4. Ask intermediary companies and experts to talk about the multiple advantages of buying Yantian.

5. Other cooperation shall be negotiated separately.

Excellent copywriting of real estate planning Lane 3 pastoral area is located on the side of Xipeng Town, Jiulongpo District, Chongqing, and now covers an area of about 200 mu. The early orchard development has little effect, and large-scale comprehensive development is about to begin.

Loquat is the main fruit tree in the orchard, and a number of corresponding fruit trees are planned to be developed to form a comprehensive orchard with a variety of fruit trees.

Historically, Xipeng Town has a long history of planting fruits, and the spectacular 10,000 mu of red orange is still talked about. Now, the government of Xipeng Town has put forward the strategic idea of establishing 10,000 mu of anti-season fruit, which has provided strong support for the sustainable development of golden orchards.

At present, the permanent population of Xipeng Town is about 50,000. With the construction of the western Chongqing Economic Corridor and the move-in of new factories and units, the future population of Xipeng Town will increase greatly. The existing leisure and entertainment facilities in Xipeng Town, especially the fashionable leisure and entertainment facilities, can no longer meet the needs of residents.

The population of the main city of Chongqing has exceeded 6 million, and the living standards and consumption power of the residents in the main city have been continuously improved. Suburbanization of leisure and entertainment (from suburb to outer suburb) is an irresistible trend.

2) product analysis

Lane pastoral area is located on the side of Xipeng Town, Jiulongpo District, Chongqing, and now covers an area of about 200 mu. Ryan pastoral area is a large-scale ecological greening pastoral area with unique geographical location and superior natural environment in Chongqing.

Advantages:

Shocking and amazing super hundred fruit trees-

It is located at the gate or center of Ryan pastoral area.

Its huge lower part (not less than 10 m in diameter) is carved with reinforced concrete, but compared with real trees, its shape is confusing enough.

The center is mainly empty and filled with soil, so that the roots can go straight into the ground (including the exposed part); You can also skillfully design some curved tree holes for children to hide and seek.

All kinds of fruit trees are planted in the upper part in an orderly way, so that they grow up slowly, as if they were branches of giant trees, which are natural components of giant trees.

You can also make up an ancient fairy tale for it, which will make many tourists more convinced.

The fruit tree was named "A Hundred Fruits Drunken by Immortals", which was inscribed by famous calligraphers and famous scholars, and there was a stone tablet beside the tree.

This is one of the original characteristic landscapes of the orchard and one of its image signs.

It is a fashionable park, which can refer to the architectural style of Coral Park.

On the premise that funds permit, the design and construction of parks should dare to advance moderately (at least with distinctive and exclusive characteristics), and don't think that the design of parks in the outer suburbs must lag behind the parks in the main city. Doing this well is also a unique selling point, and it can also effectively prevent competitors from following up.

Disadvantages:

This is a challenge for developers. From the difficulty of planning and design, the decrease of building volume, the increase of cost brought by the increase of landscape and the upgrade of property management services in the future, developers are required to invest more manpower, material resources and financial resources.

3) competitor analysis

Oriental Peninsula Garden is a large-scale ecological garden community with unique geographical location and superior natural environment in Buji, Shenzhen. After bidding, Oriental Peninsula Garden put forward the brand of' super-large and low-density garden-style residence' and put forward the concepts of' green' and' environmental protection'. This is in line with Shenzhen's current real estate development stage and consumption trend.

The garden style of Oriental Peninsula Garden is an environmental system concept, ranging from external environment, internal environment, topography, layout, space, courtyard sequence, different themes, functional combinations and landscape effects to a stone, a water, a grass and a tree in the garden, which should be carefully designed into an environmental system.

Third, advertising strategy.

1) advertising target

Create a market. Make sales a hot spot.

Create motivation. A variety of media jointly launched a three-dimensional advertising offensive.

Spread sales information in a large-scale, all-round and high-density manner to stimulate the desire to buy.

Expand the popularity, recognition and reputation of' Lane Pastoral Areas'.

Enhance corporate image.

Sales reached more than 80% within one year.

2) Advertising objectives

Children in Xipeng and the main city;

Young people in Xipeng and surrounding areas who have a soft spot for modern entertainment parks;

Residents in the main city who like to go sightseeing, leisure and vacation in the suburban green orchard environment and have better income;

Xipeng middle-aged and elderly people who like to enjoy flowers, tea, fishing and raise birds in the natural environment;

Residents in Xipeng and surrounding areas who love weekend park leisure, pop culture performances and holiday garden activities;

Residents in the main city who have nostalgia complex, hope to return to nature and like a little farm work experience;

Residents in Xipeng and the main city who are willing to live in green parks and have high consumption levels;

3) Advertising area

In Chongqing and its surrounding areas.

4) Advertising creativity

Advertising theme:

(1) Live in the world of fruits every day.

originality

Choose the scene of the Monkey King in the Lotus Cave in Huaguoshan. Show the Monkey King's freedom there with FLASH animation, and then jump to the picture of Ryan pastoral area. Compared with this, it's like going back to that time Finally, you are in the world of fruit every day in the countryside.

(2) Going home is the beginning of a holiday.

originality

A pregnant woman who was pregnant for 7 months said to her husband who had just come home from work, "Husband, I am so bored at home. I'm going on holiday. "

Husband: "OK, I'll take you right away."

I got on the bus, but it won't be long.

They came to a paradise-like orchard with novel and unique buildings. Seeing this situation, the pregnant woman blurted out: "Husband, I want to live here all my life? ! "

Husband: "No problem." Pregnant woman: "Really?" Husband: "Of course, because I have bought you a house here that you will be satisfied with." Pregnant woman: "Wow, you are great! ! ! I can take a vacation every day! ! ! ! ! ! ! "Husband:" Going home is the beginning of the holiday. " Do you want to have a holiday every day? Go to Ruian pastoral area.

5) Advertising implementation stage

The first stage: the trial sale stage (three months)

Behavior-news operation, advertising,

Date: February 20th, 2006, 1.

News operation is to use news media to publicize for us. This method has been adopted by sensible real estate developers in recent years. The power of news lies far in the influence of advertising. It is easy to form word of mouth and attract widespread attention by spending less money and doing more things.

Make a big noise. In view of Chongqing's local target market, intensive bombing advertising offensive was adopted, and all kinds of media went into battle together, and various promotion methods were adopted to form a three-dimensional advertising offensive. Attempt to blow up the market in one fell swoop

Market reputation has been initially established, and old customers will attract new customers. Let' Xiang Pastoral Area' spread as a beautiful talk and become a public social topic.

Increase advertising investment, newspapers and TV articles in strength, breadth and depth.

Strengthen management and service, make the soft work of on-site sales service become hard work, and seize the aftereffect.

Mobilize all news means and carriers to carry out in-depth publicity.

Work together to attract target customers and guide 30% of target customers to buy.

The fourth stage: consolidation stage (three months)

Behavior marketing, advertising.

Digest the remaining buildings and basically complete the sales plan.

Test the first three advertising campaigns and make up for and improve the deficiencies.

A long stream of water penetrates advertising behavior.

Strengthen property management, provide good service from beginning to end, and establish residents' heroic concept.

Post-attention benefit and psychological consistency of market consumption.

Improve all legal procedures and documents to ensure the rights and interests of customers in a standardized, scientific and rigorous way.

Excellent copy of real estate planning copy

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