What are the profit models of pension real estate?

According to the practical experience of He Shanshui Yi Planning and Design Institute for many years, we believe that the profit models of China pension real estate mainly include the following:

1 Long-term holding, 2 selling, 3 combining selling and holding

The development of old-age real estate can't take sales as the main source of profit like residential products, and property services are just a supplement. The development of pension real estate needs the sustainability of the community, and the profit model needs both product sales and property services. For example, Beijing Sun City International Apartment for the Aged and Shanghai Qinheyuan all adopt the mode of "sales+holding operation".

Housing construction and service management in large-scale comprehensive old-age community belong to two different business types and modes, and the management specialty of old-age community has higher requirements. It is best to cooperate with professional pension management institutions, introduce professional institutions or professionals for management, integrate various service resources for the elderly through professional institutions, and provide professional medical care, healthy eating, classes for the elderly, entertainment, tourism and other services. At present, the main form of holding and operating the old-age real estate is to sell and buy the right of residence by membership, such as Mu Xin International Garden for the Aged, where you have to pay membership fees ranging from 200,000 yuan to 400,000 yuan and enjoy different grades of services according to different standards. This is just a fixed admission fee, and you have to pay a monthly fee of 4000 ~ 5000 yuan for living in the park. In addition, other expenses such as nursing expenses are counted separately. This makes professional service management more important, and it is also the key factor to determine the sustainable development of the old-age community.

The successful construction and later operation of large-scale comprehensive old-age community also provided support for the three-dimensional development of the project, including residence, shopping center, hotel, holiday tourism, hospital, leisure and entertainment, etc. It is understood that the occupancy rate of star-rated hotels outside a high-end pension community in Guangzhou is very high.

He Shanshuiyi Planning and Design Institute believes that the development of pension real estate, especially the large-scale projects that cut into pension real estate, needs to establish a comprehensive profit model, that is, "home pension housing sales+pension real estate holding operation+comprehensive commercial rental and sales operation" to form a complete industrial system.

In addition, you can refer to:

"Mountains and rivers are easy to talk about emerging old-age healthy real estate"

Seeing the future development prospect of tourism pension real estate

Silver hair economy and pension real estate

References:

Beijing Heshan Yishui Planning Design & Research Institute