Traditional Culture Encyclopedia - Hotel accommodation - What does the hotel public relations do?

What does the hotel public relations do?

1. Hotel public relations refers to dealing with customers in various ways in hotels or nightclubs (or outside stores) to maintain a good relationship between the company and customers in order to expand business volume.

2. Regular five-star hotels generally have a public relations department, which is a department that needs to be established when the enterprise develops to a certain extent, and is mainly responsible for sorting out foreign relations. For example, with various news media departments, with local tourism bureaus, various government departments, and various senior reception work.

3. According to the hotel's annual business objectives and the instructions of the marketing director, the public relations manager formulates the annual advertising and various promotion plans, and plans and organizes the implementation of specific plans; Use all kinds of publicity media and public relations channels to quickly establish the hotel image.

4. Use all kinds of publicity media and public relations channels to quickly establish the hotel image and gradually improve the social visibility of the hotel; Widely understand and collect all kinds of tourism market information, and determine the publicity priorities, publicity strategies and skills in different periods.

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