What are the classic franchisees such as Home Inn lT Training and Beida Jade Bird?

LT training of Home Inn and Beida Jade Bird is a classic business model of franchising.

Business model franchising means that the franchisor not only authorizes the franchisee to use the trademark it owns, but also authorizes the franchisee to use the store logo, store name and business model it owns. The franchisee has the right to operate all the business models of the franchisor and pay the corresponding fees to the franchisor. This model is called "the second generation franchise".

The characteristics of business model franchising are: in a limited time and region, the franchisor not only provides the franchisee with goods and trademarks, but also gives a set of marketing business "system". The word "system" is a key issue of franchising, that is, the franchisee gets guidance and help from the franchisee in many aspects such as store location, personnel training, business establishment, advertising, commodity supply and so on. The franchisee conducts business activities under the guidance of this system and strictly abides by the franchisor's business rules; Understand the special techniques of absorption and replication. Only in this way can the goods and services provided by franchisees (franchisees) maintain a unified quality standard with franchisees (headquarters).