Is it true that the direct booking network will go public?

It's true that direct booking network is going public. Direct booking network announced the completion of online upgrade. The newly upgraded direct booking network is positioned as a digital marketing service provider of "transactional SaaS+ service".

First, the introduction of direct booking network

Established on 20 14, Direct Booking Network is the first self-media direct selling service platform in China and the first high-tech R&D and operation service provider to introduce cloud computing technology into the hotel O2O direct selling business model. Its founders and investors have a strong team, including not only Internet tycoons Dai Zheng and Liu Yi, but also Yao Jinbo, founder of 58 Group. After the upgrade, the investor team of the live broadcast network expanded again, and Li Daxue, the former senior vice president and CTO of JD.COM Group, also joined the founding team of the live broadcast network to provide the strongest support for the technical development of the live broadcast network. According to reports, the reason why Direct Booking Network chose to return to the market at this time is that, on the one hand, with the rapid development of Internet technology, new technologies and new things emerge one after another, and the hotel industry in China is facing enormous challenges. Especially this year, the COVID-19 epidemic has caused great damage to hotels and OTA industry. How to change the status quo and realize digital transformation has become an urgent problem for the hotel industry in the post-epidemic period! On the other hand, Shang Yue Group has initially completed the layout of Big B supply chain, and at this time it is fully capable of fully empowering the development of direct booking network in terms of user flow, channel resources, cross-border marketing, business travel expansion and e-commerce cooperation.

Second, what is the direct booking network for?

Direct booking network is to empower the hotel industry. Through cloud computing technology, we will create a set of digital marketing tools for hotels, including differentiated marketing, promotion, development, customer acquisition and repurchase, to help hotels build their own membership system and private domain traffic pool, and to enhance hotel operation and service capabilities and hotel revenue. At the same time, by grafting a direct sales channel between the hotel and users, users can also get the hotel's super discount.

Direct booking is not a simple hotel booking platform. The direct booking APP homepage also includes air tickets, food ordering, travel, pre-sale coupons, coupons, recharge, refueling and other services. It seems that the direct booking network is based on hotels, integrating wine travel, e-commerce and local life into one APP.