Traditional Culture Encyclopedia - Hotel accommodation - How to write a hotel planning book

How to write a hotel planning book

Four key points of hotel marketing concept 1, choosing suitable target market 2, constantly understanding customer needs, creating customer satisfaction 3, strengthening coordination, creating a good marketing atmosphere 4, obtaining satisfactory profit margin misunderstanding 1: off-season marketing, peak season sales misunderstanding 2: off-season distribution, the more the better misunderstanding 3: What does hotel marketing sell? Myth 4: You can't extricate yourself from the whirlpool of vicious competition in hotel promotion. Myth 5: I don't understand the role of hotel channels in the overall operation of liquor products, and exaggerate the perception of hotel power on hotel marketing.