Blue Army Hotel Group Brand

At present, the Group mainly owns Blue Army Resort Hotel (top leisure resort hotel), Blue Army Hotel (five-star city conference and business hotel) and Junting Hotel (incomplete city boutique design hotel). Brand definition: top leisure resort hotel

Brand label:

Relatively scarce natural or human resources

Unique architectural style

Original interior design and distinctive cultural theme

Relatively exclusive specialty products

Top-grade leisure facilities and exquisite and cordial personalized service Jiangnan brand definition: five-star city conference business hotel

Brand label: Relocate the brand image of Blue Army Hotel in Zhejiang World Trade Center, focusing on a large number of five-star hotels in second-and third-tier cities, hoping to form a brand of conference and business hotels in non-luxury five-star cities. Brand definition: hotels that do not fully serve urban boutique design.

Brand label:

Located in the city center, it creates a private, leisure, quiet and relaxed business environment.

Pay attention to the use of design elements and highlight the casual and fashionable atmosphere.

Strengthen the quality and personality of core products, and reach the five-star standard among key products.

Provide convenient and friendly humanized service.