Analysis of Didi Chuxing Luxury Car

Open the App to ensure that you can hit Mercedes or BMW. Didi is trying to provide a new choice for users to travel. Recently, Didi has traveled frequently, and this time it will cut into the luxury car market. "Luxury car", a new feature that will appear on Didi App, has been tested in Beijing and will be extended to Shanghai in the future. Whether the luxury car of Didi is good or not, let's analyze it with me.

The main models are mid-to high-end cars of first-line luxury brands. The internal environment and facilities are carefully designed according to the standards of five-star hotels and aviation first class, and the service standards are formulated by senior experts who have designed the service system for Peninsula Hotel.

It is worth mentioning that with the development of luxury car business, a brand-new "housekeeper" group will appear in front of the public. Didi's requirement for the clerk is not only to drive the vehicle, but also to become the "all-round housekeeper" when the guests travel.

Didi Luxury Car has set up an independent clerk recruitment channel to select top practitioners with nearly one in a million strict standards. Clerks who pass the interview will receive comprehensive quality training and assessment.

Didi luxury car adopts reservation system to ensure that every clerk has enough time to thoroughly clean and ventilate the vehicle and complete a series of preparation processes before serving the guests. All luxury car passengers can enjoy a free waiting time of 15 minutes.

How much is Didi luxury car?

Users can book a car through the "luxury car" entrance in the APP as long as they update to the latest version of Didi Travel APP. The main models are Mercedes-Benz E-Class, BMW 5 Series and Audi A6.

I specially chose two routes to test. The first is a short-distance route (about 9 kilometers). The express train goes to 30 yuan, and the special train goes to 50 yuan. The newly launched luxury car service needs 108 yuan, and the price is 2.2 times that of the special car and 3.6 times that of the express train.

The second section is the medium and long distance route (about 20km). Express train 6 1.49 yuan, special car without discount around 94 yuan, luxury car 2 19 yuan. Calculated, the price of luxury cars is 3.6 times that of express trains and 2.3 times that of private cars.