How to do a good job of opening leaflets

There should also be some attractive measures in the opening leaflet, such as discounts when opening, and attracting guests to spend at home by satisfying their greed and cheapness. How to write a leaflet Many people like to search the sample of the opening leaflet or the model of the leaflet through Baidu when planning to print the leaflet. In fact, few samples (models) can be found online. If you want to make a good leaflet, you can actually grasp several aspects.

First, write a copy according to the planning scheme (the text content of the leaflet advertisement). The content of the text is first of all a title, which can also be said to be a theme. Remember, this does not mean the name of your store. You should have a very attractive theme or title. The headline is eye-catching and suspenseful, attracting everyone to read the advertisement carefully. There are many ways to write titles, such as creating suspense, sensational, gentle and considerate, and so on. The next step is distribution. How to make publicity reach consumers' homes or hands effectively, of course, professional distribution is the most important. Shanghai leaflet distribution companies can generally provide professional distribution personnel, which can effectively distribute leaflets to households. When a leaflet is sent to the consumer, the prominent title attracts him, so that he will not throw away the leaflet but read the detailed contents and words with great interest. Then the content and words on this advertisement must make consumers who see the leaflet have the desire to enter the store for consumption. Explain your products or services in detail, and make consumers have a strong desire to come to your store with sensational language. Then please remember to be concise when describing the written content of your product or service in detail. According to many years' experience in designing and printing leaflets by sheet-fed printing network, many bosses will make several mistakes when setting the contents of leaflets. First, the content is too simple. Some bosses have a lot to say. There are many attractive products in the shop, but he doesn't know how to express them. As a result, there is very little written on the leaflet. No matter how much, should we at least introduce the products and services clearly? Look at the officials! Second, the content is too complicated. The boss of this kind of leaflet always has a lot to say, and he is afraid that he can't say it clearly, so it seems that he can't say anything clearly in the end.

I. Basic concepts and elements of planning 1. basic elements

Planning is generally composed of four basic elements: planner, planning target, planning object and planning scheme. Planner is the creative subject of hotel planning activities and hotel planning system, and occupies the primary position in several elements of hotel planning; Planning goal is the motive force and guide of hotel planning, and its purpose is to clarify such issues as "what to plan", "to what extent" and "what kind of planning effect to achieve". The planning object can be hotel organizations, departments, products or things; Planning scheme is a kind of materialization of planning thought, but due to the different angles of planning activities, planning levels and standards, planning schemes will have different styles. In any case, planning is a complex system engineering, not a simple accumulation of several elements. Therefore, it is very important to organically coordinate and optimize the integration of related elements in planning activities.

2. Basic concepts

"Planning is strategy and planning. It is a creative operation process of systematically and comprehensively conceiving and planning a future work or event, formulating and selecting a feasible implementation plan, planning countermeasures, and modifying and adjusting the plan according to the target requirements and environmental changes on the basis of investigation and analysis of relevant materials. " From this, it can be considered that hotel planning refers to the operation process that hotel planners creatively design and plan hotel business plans, plan business countermeasures and then put them into practice through investigation, analysis and demonstration of hotel market and hotel environment in order to achieve hotel organizational goals. In short, hotel management planning is an operational process of planning and conceiving hotel organizations or hotel products.

3. How to tap the existing resources, inject new vitality, create new selling points and create new economic growth points for hotels with relatively stable case management is a subject that modern hotels must consider and study if they want to be invincible in the fierce market competition. According to the specific market environment of a four-star hotel in Yongkang City, China Hardware City, this scheme applies the theory of large-scale marketing, and makes use of hardware products resources all over the world, hardware merchants gathered in Yongkang and national fourth-class Fangyan scenic spot to carry out integrated operation, so as to make the hotel a distinctive "business home and tourist shop" needed by the market. In the process of providing targeted services and products for enterprises, businesses and scenic spots, hotels also share rich customers and rapidly growing social and economic benefits.

4. Basic procedures for the opening ceremony

How to make the opening ceremony serve marketing, make the activities before and after the opening ceremony an excellent opportunity for large-scale marketing activities, and make the opening ceremony not only a symbol of opening, but also a carrier of publicity and marketing. The planning of this case highlights two points: first, the slogan that brings auspicious and bright prospects to the guests-"Step into the East and have a brilliant life." I want to ask: who doesn't want to spend and enjoy in a place that can make their life brilliant? This slogan is not only concise and catchy, but also gives people who enter the East a kind of spiritual pleasure and enjoyment, which makes the guests have affinity for the hotel, shortens the distance between the guests and the hotel, and also enhances the loyalty of the guests to the hotel. Second, make full use of the government's policy of attracting foreign investment and actively encourage foreign investment. Using the joint venture project, we can justifiably invite local government leaders to attend the opening ceremony, because this is not an ordinary enterprise behavior, but involves the government's policy orientation and has certain political significance. Therefore, such an opening ceremony can generally invite local leaders. Since local leaders are present, which departments and business leaders are unwilling to attend the opening ceremony? What's more, our marketing work has been done. Since the head of government has come, the news media will naturally come uninvited and try their best to help make free publicity reports. So this kind of opening ceremony, this kind of planning, is not limited to the opening ceremony activities at the general level, but an excellent concrete operation of the big marketing concept. Therefore, it is natural for guests to be crowded after the hotel opens. Later, the facts proved this. In the first year, the turnover jumped to the first place in the local industry and was rated as a three-star hotel by the Provincial Tourism Bureau.

The leaflet page is then about pictures. A good picture is worth a thousand words! However, some enterprises always try their best to put a lot of pictures on it when designing leaflets. In fact, it is enough to highlight the key points. All you have to do is attract guests to your home through small advertisements in leaflets or highlighting your products or services. There is no focus, only a bunch of words and pictures, so what can be left in the brain after reading it? ! Beauty salons and hair salons may wish to put some pictures about the shops when printing leaflets or coupons. For example, your appearance is very beautiful and easy to be remembered at a glance. You can put a picture of the appearance of a shop or some pictures of shops working with beauticians and hairdressers. Thereby deepening the impression of consumers. Key points of leaflet design and printing: The opening leaflet should highlight the festive atmosphere of the opening ceremony, and at the same time, some preferential measures should be taken to effectively attract guests to school leaflets, enrollment leaflets such as kindergarten enrollment leaflets, school enrollment leaflets, tutor leaflets, etc., and be careful not to be too flashy. Kindergarten enrollment leaflets should have the feeling of childlike innocence. At the same time, please note that the leaflets are for parents. Therefore, in addition to the introduction and teaching instructions of the garden, parents must have a sense of security and identity. Design appreciation of hotel leaflets, hotel leaflets and hotel opening leaflets Welcome to sheet-fed printing. The design appreciation of photo studio leaflets, photo studio leaflets, wedding photo studio leaflets, photo studio opening leaflets and the latest photo studio leaflets should grasp the season and theme of the event. The paper used for leaflets must be high-grade, and different papers should be matched with different advertising themes to attract new people.

Methods and procedures of hotel management planning

Third, how to publicize the leaflet?

1, determine the image slogan and positioning slogan: "Step into the East, brilliant life"; Oriental Hotel is expensive but not expensive.

2. Create news hotspots (project characteristics, typical good deeds in preparation, social welfare activities, significance of opening to the city, etc.). ), actively provide news clues and strive for legal free advertising;

3. Before the opening and one month after the opening, we will distribute leaflets to the surrounding communities through the Shanghai leaflet distribution company.

4, two weeks before and after the opening of the city's main streets hanging street advertising banners;

5. One week before the opening of the business, creatively publish progressive related suspense advertisements in the local daily newspaper (the content is omitted) and announce the opening of the business;

6. In order to spread the influence to the surrounding areas, floats will be used in the main streets of five counties and two districts one week before the opening to publicize the hotel situation (briefly introduce the production and content composition of floats);

7. One month before the opening, design and print advertising leaflets and subcontract them to Shanghai leaflet distribution company, which will be widely distributed and mailed at the corner of the main street;

8. Make small souvenirs with the hotel logo and give them away in marketing activities and operations.

9, advertising design time, half a year to three months before opening III, conclusion 1, management depends on wisdom, success depends on planning. Planning is an indispensable ability and method for managers to successfully manage modern hotels.

2, systematic and scientific planning, so that the operation does not fight unprepared; And targeted planning and management can achieve unexpected results of conventional management.

3, planning must pay attention to several matters:

4. Before planning, it is necessary to conduct a comprehensive investigation on the internal and external market environment of the planning object.

No matter how good the plan is, it is difficult to implement it without the understanding and support of superiors and the masses. Therefore, planning must win top-down understanding and support before implementation, and be carried out in a planned, step-by-step and organized manner during implementation. 6, successful business planning, must use modern marketing concepts, all-round thinking, make full use of and mining.