What effect does vi have on brand image?

As the most basic function of VI, it is to establish a unified external image. What is clear about this image is that in our external work, we need a standard clean and tidy image with a sense of team and integrity. This is the role. We play a more important role here, that is, we play a bridge role in corporate image communication.

2. Disseminate products and enterprises

As a further function of VI design, the role of communication is the top priority of our VI design. VI design shoulders the functions of spreading corporate culture, spreading inside the enterprise and spreading product information. We designers need to clarify this role, because this is the basic knowledge for us to complete excellent VI design. We know the role of VI design in this process, that is, it is a voice transmitter or a communication work that outputs images and ideas to the outside world.

Generally speaking, the role of VI design is a promotion and a process of establishing a good external image.