Marketing strategies for catering

Develop a catering brand marketing plan, and the conversion effect increases popularity

With the continuous increase in the number of restaurants, many restaurants are elegantly decorated, high-end, the dishes taste good, and the prices are not high, but the business But not good.

The rent and labor costs of restaurants are high. If the business is not good, it cannot return to the original level within one or two years. The final result will be to close down and be replaced.

Now Xuntuike Media will share with you the catering marketing plan:

First of all, use the herd effect to increase popularity. Most customers have a herd effect, especially when some customers are unfamiliar with the mall and sellers, they will choose restaurants with more queues to reduce the risk of dining (bad taste). They will feel that with so many people choosing, it must not be too bad.

The practical applications of general restaurants are as follows:

(1) Some businesses now use this mentality to hire people to queue up and create popularity. This is not a long-term solution, and we still need to return to the product itself. .

(2) During the production process, deliberately slowing down the production speed to create a level store is also a bad idea and will easily consume customers' patience.

(3) Try every means to keep everyone in the waiting area and create a lively atmosphere.

The second is the product combination effect, customers will pay obediently

This combination can make customers quickly feel satisfied. In other words, customers only need to order one dish and they will get it. A variety of dining experiences.

So, many times, customers will pay obediently if they think they are getting an advantage or it is worthwhile.

The third is to use challenge psychology and play discount marketing

Discount promotion is the most common marketing plan commonly used in hot pot restaurants.

The key is how you do the activity. If you still simply send discounts directly, you will usually lose money and make money.

If you play too much, you will lower your social status.

However, if you think outside the box and change the gameplay, it often brings unexpected communication effects to the restaurant, such as combining discount promotions with project challenges.

The fourth is to improve the sense of value of quality.

In the context of consumption upgrading, green and healthy food is a major trend in catering, and many consumers are more willing to pay for high-quality ingredients.

The restaurant can place ingredients so that customers can see the fresh ingredients, which not only improves the quality of the ingredients, but also emphasizes the origin of the ingredients.

Although the restaurant's costs will increase to a certain extent, the corresponding benefits will also increase.

In addition, it can also enhance the value of food in consumers' minds and bring more unexpected benefits to restaurants.

The fifth is to give products high added value.

Commodities have value and added value. When customers go to a restaurant to eat, they must first pay attention to the value of the product itself.

Secondly, they will also pay attention to whether the food has nutrients, whether the packaging is good, and how to eat it. These are all added value. For example, if they often eat hot pot, they will pay attention to its nutritional value.

Sixth, collect plates slowly and turn over quickly

In order to increase the turnover rate, many restaurants clear the table immediately after the customer in front of them leaves. This kind of behavior is not a problem when the restaurant is crowded and the level is serious. However, when the restaurant is not crowded yet, you should clear the tables more slowly, which can better increase the number of customer orders. Because customers see the table next to them filled with plates, they will have a psychological suggestion to themselves: I have eaten a lot and it’s almost time to leave.

Therefore, the appearance of empty orders is a kind of psychological warning, giving customers a subtle hint.

At the same time, in the eyes of outsiders, there are more plates on the table, which will also give people a feeling of good business and good taste, which can attract customers to eat.

Of course, this does not mean that cleaning the table slower is better. This involves a lot of weighing the pros and cons, and the strategy needs to be adjusted based on the actual situation during the operation.

Cut it into parts to make customers think your food is cheap. Many people may be aware of the pricing of daily necessities in supermarkets.

In fact, catering pricing can also refer to this approach. Generally speaking, restaurants are accustomed to pricing in round numbers because it is more convenient for customers to pay without the hassle of changing.

But now that mobile payment tools are becoming more and more popular, more and more people will choose WeChat or Alipay to pay, so there is no problem of getting change.

So, the initial marketing plan is very important. Marketing allows more people to know about your store, retain customers, and ultimately make customers become "fans."