Why is the hotel room price of Ctrip and Qunar so much more expensive than the physical store? eleven

On the whole, the price of a hotel booked by Ctrip and going directly to the hotel should be similar.

Ctrip is the largest online hotel distribution company in China. The so-called hotel online distribution means that hotels no longer advertise or make special reservation pages, but attract customers through Ctrip. The advantage of this is that the hotel can greatly increase its popularity. After all, for business travelers, the city where the hotel is located is usually strange. If there is no Ctrip, you would hardly know about this hotel. Such a cost is to give Ctrip a profit, and the price of Ctrip cannot exceed the direct price of the hotel.

Like a hotel room, 500 yuan. If the guests booked through Ctrip come to stay, the hotel needs to pay Ctrip the 50 yuan after paying the 500 yuan (assuming 10% share). If you stay directly, the hotel will earn 500 yuan. Among them, 50% is equivalent to Ctrip's advertising fee.