Why doesn't Apple invite celebrity endorsements?

Apple really doesn't look for celebrity endorsements, because Apple products are so strong that they don't need celebrity endorsements to enhance their influence. But it doesn't mean that Apple doesn't cooperate with stars. Cooperation without endorsement is Apple's current product-oriented marketing strategy.

1, Apple's product positioning is doomed to find no celebrity endorsements in the short term.

Apple's product philosophy is "empowering individuals". As an apple with strong product innovation and ios system, it is positioned as a rebel on the one hand and product-oriented on the other. Apple's product strategy is destined to be the king of products, so it is difficult for a single star to represent Apple, and Apple will not endorse with mainstream stars, otherwise it will affect Apple's product positioning.

2. Jobs is the best spokesman.

Jobs is a product madman, brilliant but easy to get out of control, so Jobs himself is a natural product spokesperson. After Jobs died, Jobs' genes still exist. And Apple products are so powerful that they don't need product endorsement.

Apple products are so powerful that they don't need spokesmen.

Apple products are the most profitable products in the world, and a manufacturer has gained 80% of the industry profits. Apple products are strong enough, and they don't need celebrity endorsements. The influence of celebrities has been unable to empower the brand.

4. Apple doesn't speak clearly, but it also cooperates with stars.

Apple is also a co-star. For example, siri asked dwayne douglas johnson to shoot a movie advertisement, which was very beautiful.

When do you think Apple will invite celebrity endorsements?

The four giants of domestic mobile phone manufacturers, "Huami OV", are keen to invite celebrity endorsements, among which OPPO and vivo are particularly prominent. Even the international giant Samsung mobile phone will look for celebrity endorsements. However, Apple does seem to be somewhat "unsociable" at this point, and it is rare to see Apple invite celebrities to speak for it.

So why doesn't Apple invite celebrity endorsements? There are several main reasons for asking about Junju:

Jobs: trillion output value, 270 million iPod, 1 100 million iPhone, 1 100 million iPad, 100 times the stock price increase, 1/classic product, 8 years of disease resistance, 2 operations,1legend!

Jobs' influence in the global digital mobile phone industry is undoubtedly unprecedented. He has extraordinary courage to create different things and changed the world with fearless spirit. Yes, he is a legend! No star can match Steve Jobs's contribution to mobile phones, and he is undoubtedly the best spokesperson for Apple.

Other Android flagship machine conferences are compared with Apple. After the conference, all evaluation agencies will compare with iPhone in terms of design, material and performance. The fans of the water army dispatched all kinds of spikes to crush the abused iPhone, thinking it was clever. I didn't expect it to be so embarrassing, just letting the feeling that "iPhone is always the best mobile phone" go deep into the bone marrow.

Apple generally doesn't invite stars, and even if it does, it's just an advertisement. For example, before Apple siri asked dwayne douglas johnson to shoot a movie advertisement, it was exciting! When Apple introduces a new machine or new function, it will directly use the mobile phone demonstration screen to complete this advertisement, and no one will appear.

Singaporean female singer Eleanor participated in the Apple mobile phone microfilm "Old Photos"; Selena Gomez, bill hader and perfume have all endorsed the iPhone 6S；; Chen Kexin filmed "Three Minutes" with iPhone X ... In fact, Apple also invited celebrity endorsements, but many people didn't pay much attention.

You remind me of someone asking me, why don't you learn a driver's license and buy a cigarette for the coach? Why not curry favor with the coach? I rely on my own strength. If I want these fools to do this, what is the difference between me and them? Instead, I saved the coach a lot of gas and waited for the exam for a few days. I'm just saying that the coach should actually buy it for me.

Why doesn't Apple's mobile phone invite celebrity endorsements? Because they don't need endorsements at all!

Speaking of asking celebrities to endorse mobile phones, everyone will definitely think of domestic oppo and vivo mobile phones, and celebrity endorsements are overwhelming! I feel brainwashed! On the contrary, Apple's mobile phone has almost no celebrity endorsements, but it still sells so well. Why?

Before, I always thought that if you want to establish a brand image, you must advertise! Although mobile phone manufacturers are doing the same! In fact, a person's love for a mobile phone will buy it even if it is not promoted. The publicity and influence of Apple's mobile phone is well known, even if it doesn't need celebrity endorsement!

Steve Jobs is the best spokesman for Apple. Is Jobs influential in the mobile phone industry? He created the myth of the mobile phone industry! Everyone knows who knows! That star's contribution to mobile phones can match that of Jobs! Apple's success is also due to continuous innovation and excellent quality. Finally, 80% or 90% of celebrities in China use Apple phones. Various platform suffixes can be seen. This is the best endorsement!

No blowing, no black, objective analysis.

Apple, a technology product that changes the world, a technology brand that sells luxury goods, has a loyal fan base of fruit powder and supreme product feelings.

Such a product itself no longer needs celebrity endorsement.

In China, Xiaomi and Hammer are learning Apple's marketing model.

Jobs spent a lot of energy building the Apple generation.

Opened a shocking press conference, using PPT to show Apple's awesome skills, listening to songs, making phone calls, finger operation, no need for a stylus.

Automatic content synchronization

The key is that the screen is big and beautiful.

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You know, it was 2007, and the original iPhone is not out of date. The market broke out at once, and the iPhone sales were so good that Apple started selling it without inviting a star.

After that, every generation of iPhone is advancing on the road of pursuing the ultimate product experience. The price is really expensive, but fruit powder really loves it. It is useful for iPhone to disdain the status of all other mobile phones.

Later, the stars spontaneously used apples. Does Apple still need celebrity endorsements?

In addition to selling digital products, Apple's marketing ability is also super awesome. Apple is not only a technology company, but also an advertising company. Apple's own commercials are at the forefront of the times every year.

Unlike OPPO and VIVO, Apple's marketing emphasizes the integration of products and effects. We don't broadcast how awesome Apple is with a megaphone, but through various micro-movies and promotional videos, we perfectly integrate the content with brands and products, and push the brands to impress users. Even if they are not Apple users, they all know this advertisement and know the Apple brand.

For example, the mobile phone microfilm "Three Minutes" directed by Chen Kexin and Apple is actually a promotional film for iPhone X.

Jia's promotional film "A Bucket" for iPhone Xs.

These two micro-movies have exploded the circle of friends and brought good brand reputation and conversion rate.

Domestic mobile phone manufacturers, OPPO and VIVO, two local tyrants, all love to invite celebrity spokespersons. Later, Xiaomi and Huawei, two major technology streaming brands, also joined in, giving the public a feeling that mobile phone brands love to invite celebrity spokespersons.

Domestic top traffic, first-line niche and floret are all surrounded by these major mobile phone brands. OPPO R 1 1 invited three spokesmen of TFboys in one breath, Yifeng Li, Yang Yang, William Chan, Yang Mi, Dilraba and Jay Chou, which is simply a local tyrant to a new height.

Of course, celebrity endorsements are also effective, especially the three new top traffic of TFboys, and their fans' purchasing power is simply amazing.

However, it is an indisputable fact that the mobile Internet dividend has subsided and the global smartphone market shipments have declined. No matter how strong the star's ability to carry goods is, it can't reverse the fact.

What is needed at this time is brand upgrade. Huawei is eyeing Apple's fan base and will release the new P30 at the end of March. It is said that the price is as high as 6000. Perhaps it is using a high premium to alleviate the impact of the decline in shipments.

OPPO and VIVO, two local tyrants, also began to learn iPhone advertising marketing, and began to embrace content and enhance the brand's power. After all, this matter can't rely on the stars, but still depends on the brand itself. Therefore, domestic mobile phone manufacturers are constantly rushing to launch various black technologies and do in-depth marketing of various brands.

Apple's persistence and polishing of products, deep control of marketing and insight into people's hearts are all worth learning by people in the industry.

There is no need, because Jobs himself is a big star.

When the ordinary mobile phone is like this, the Apple mobile phone is like this.

An epoch-making and subversive product does not need a star to promote it at all.

On the eve of the iPhone launch, Jobs rehearsed for the release of the iPhone for several days. However, until the last day of the rehearsal, the network could not be connected, the phone could not be dialed, and even crashes and automatic shutdown still occurred frequently. Jobs still ignored everyone's opposition and insisted on playing the iPhone live broadcast, which caused engineers to fall into extreme anxiety. Andy Grignon, a senior engineer in charge of iPhone wireless software development, said: "At first, I thought it was a great honor to attend the rehearsal, because only a few people could attend, but soon I felt very uncomfortable. "During rehearsals, I often hear Jobs growl loudly:' If you fail, it's all because of you!' He didn't want to blame anyone, but he was under too much pressure to blurt out these hurtful words. But it is the pursuit of extreme paranoia that makes iPhone a subversive product.

Jobs' extreme pursuit of products made him famous, even more famous than a popular star. Such people have earned enough attention for the iPhone, so there is no need to invite stars to promote it.

First of all, it's not that Apple doesn't invite celebrity endorsements, but it rarely invites celebrity endorsements.

Domestic endorsement, even the best products can not be internationalized, luxury goods also need celebrity endorsement and brand image ambassador. Jiang Wen and Wujiang were invited as spokespersons for Apple's iPhone 6 and 6 Plus. Foreign endorsement, Selena, perfume, Bill endorsement of iPhone 6S.

Therefore, some Apple spokesmen are short-lived, rare, and may be on a whim.

More often, Apple doesn't need a spokesperson.

In order to expand its popularity and sales scope, the brand invited stars to advertise, but Apple itself is now a world-class product. There is absolutely no need to spend more money on a star. Invite a star to open it. I'm afraid it's not Apple's popularity, but the star's popularity. So Apple still said quietly: I will speak for myself.

With the share of the mobile phone market and the killing of domestic and foreign brands, there are also extreme views on Apple at present: First, fruit powder, I will use you whether you advertise or not; The other is black powder. I won't buy it whether you advertise or not

Therefore, Apple has put more energy into the experience, and it is useless to say more before using it. If you like Apple's ecosystem, system, design concept, software and hardware, then the product itself is the best advertisement. Why do you want to say more?

Apple's biggest "marketing weapon" is that it doesn't need stars to advertise, and it is extremely confident. Not all products can make users like the product itself rather than the additional things.

Although many advertisements of domestic brands are screened to varying degrees, Apple's advertisements always make people shine and have a feeling of "enjoyment".

The focus is on celebrity endorsement or advertising communication, which should be icing on the cake on the basis of technology, instead of spending all the money on marketing like many brands. At this point, Apple is indeed a role model for many brands.

First of all, the reason why Apple didn't look for a spokesperson for the Jobs era was related to Jobs. Anyone who knows Jobs knows that he is a grumpy person and has extremely high requirements for people or products. In his eyes, there are only two products in the world, one is a great product and the other is garbage. So there is no furniture at home except a piano and a lamp, because he simply despises the design and taste of other furniture. In his eyes, there are only two kinds of people in the world. If you are not a genius, you must be an idiot. So it is estimated that no star can make him worthy of his Apple products. Of course, if Socrates and Picasso were still alive, maybe Jobs would consider looking for them as spokesmen.

Secondly, Jobs is a very confident person about the products he makes. He always thinks that good products can speak for themselves. Like other products looking for celebrity endorsements, they are all junk products with poor design and want to rely on the star's own traffic to brush the purchase rate. Apple products, he thinks, are very good, and there is no need to rely on traffic stars to increase the purchase rate like other products. In fact, that's what Jobs did. All the products made people feel amazing and sold well.

Then, in the post-Jobs era, in fact, Jobs himself is the spokesman. Everyone has already fired Jobs into the sky, which is simply a godlike existence. His product is the best and greatest thing in the world, and there is no rival at all. So I don't need anyone to speak for me.

Finally, Apple didn't make it clear, but it also cooperated with stars. Apple is also a co-star. For example, siri asked dwayne douglas johnson to shoot a movie advertisement, which was very beautiful. For example, singer Eleanor participated in the Apple micro-film "Old Photos"; Selena Gomez, bill hader and perfume have all endorsed the iPhone 6S；; So Apple also cooperates with stars.

Let's talk about the purpose of endorsement publicity first, advertising! What is advertising? Tell it widely. Moreover, it is not' all good and no harm' to invite celebrities to speak for publicity.

Mobile phones usually hold a press conference before listing, and Apple products are no exception-Apple World Developers Conference (WWDC). Before the release of Apple, various IT websites made various speculations about Apple's new products, and so on. Isn't this equal to promoting Apple?

Can anyone speak for us as Jackie Chan? Whatever you endorse, it's over ~

1. Speak for the bully-the founder ran away from home.

2. Aiduo VCD endorsement-the boss's tears.

3. endorsement overlord shampoo-found to contain carcinogens.

4. The endorsement of Huang Fen Coke-it has disappeared.

The above is sheer nonsense. As for other endorsement accidents, there are still many, and many star accidents have been removed from the shelves.

Who doesn't know this golden signboard of Apple? Apple's technology, apple's system and apple's service are all first-class. The best advertisement is public word of mouth. If you want to get a good reputation from the public, the standard of the product itself must be first-class, just like Apple products.

Turn on the TV, many TV dramas or movies with urban themes, and almost all the characters in them are using Apple products; Mainly because the price of Apple's products is generally not low, and the appearance of movies or TV series can also improve the quality of the whole movie in disguise!

Every time apple's products are born, there are always scalpers involved, which makes the price sky-high. Just like this, the first person to get a new Apple product can always be proud in the circle of friends or Weibo, such as Jimmy Lin.

Who can compete with Jobs in the digital industry project? It doesn't exist. No wonder everyone says: Jobs is the best spokesman for Apple. I also agree with this sentence very much, because it guides the mainstream trend of mobile phones in the world.

But now the brand of Apple has been deeply rooted in people's hearts and has to be said to be a star brand. Although it has no spokesperson, the photos of Apple official website are basically ordinary foreigners. The scale and quantity of Apple's direct physical stores, the influence of products and advertisements are very extensive, and there is no need to invite spokespersons at all.

It's not just apples. Although Samsung now offers new opportunities to invite spokespersons, in fact, I think it is Samsung's own brand that makes the first impression. When it comes to Samsung's mobile phone, we will directly say Samsung's new mobile phone, not the one that speaks for someone. I think this is enough to show that Samsung doesn't really need a spokesperson.