What does ota platform mean?

Ota platform refers to the online travel hotel platform.

We can call Meituan, Ctrip and Qunar platforms OTA platforms. Online hotel agency is a new project derived from online travel ota platform. Simply put, this industry is equivalent to an intermediary, between hotels and platforms. The agent obtains the hotel agency right and the room agreement price through negotiation with the hotel, and then sells the hotel room at a higher price on the platform to earn the project with poor profit.

Of course, there is more than one way to play. Online hotels act as omni-channel marketing agents, and online orders have 20 more channels than online hotels, which can effectively help hotels increase online sales. Online hotel agents are free to work and do not need to run offline business. They all communicate and cooperate with hotel leaders through online WeChat phone, which is a cumulative development industry, and will get better and better with the improvement of hotel business volume and proficiency.

Future development trend of ota platform

In the past, investors stayed in "Internet thinking" and attributed the core value of OTA platform to the distribution of platform traffic. Based on this logic, investors can easily regard scale as the core competitiveness of a platform. So we saw that OTA platform expanded wildly to compete for traffic before the epidemic, and financing mergers and acquisitions occurred frequently in this industry.

In fact, this "flow is king" is just a representation. The reason for the success of any successful platform in history is not traffic, but their unique "value proposition", and so is OTA platform.

Under the new trend, tourists will gradually ignore the traffic and choose an OTA platform that can provide them with better services. From traffic to service, this is the replacement of OTA platform value proposition. It can also be seen from the fact that the demand of tourists has become more diversified in the recent cycle, which means that they need more "one-stop" services. Based on changes in industrial trends, major OTA platforms will also focus on solving customer needs.