Promotion of hotel brands of hotel brands

Hotel brand promotion means that hotel brand operators continue to communicate with consumers in appropriate ways based on the advantages of their own brands, to promote consumer understanding, recognition, trust and experience, and to generate willingness to purchase again , the process of continuously maintaining goodwill towards the brand. (1) Mass media promotion Hotels can use certain mass media, such as television, radio, newspapers, etc., to promote the hotel brand to the target consumer groups of the hotel brand. Different media have different communication effects. When a hotel promotes its brand, its goal is to find a media combination that minimizes the communication cost and achieves the best communication effect. (2) Joint promotion of various joint promotion activities that hotels can participate in, including the hotel industry, travel agency industry, tourism transportation industry, etc. in the destination, country or region. Joint marketing activities between regions occur when two or more tourism suppliers believe that they will have the greatest benefit by cooperating rather than competing with each other. In this case, cross-destination package tours and familiar route travel projects will be developed. (3) Public relations promotion Public relations refer to all means that can promote the relationship between the hotel and the community and the general public. It includes supporting charity activities, artistic performances and educational undertakings or other activities, participating in local community organizations and citizens Projects and activities, etc. Successful public relations activities not only require good intentions, but also require communication to the hotel's internal and external public through press releases, newspapers, magazines and other media to disseminate information such as its performance, behavior and concepts.