Why do hotels need personalized service?

In recent years, with the rapid development of hotel industry, personalized service is playing an increasingly important role in hotels. Hotels need not only standardized services, but also personalized services based on standardized services to improve the service quality of hotels.

(A) the role of hotel personalized service in the hotel

With the intensification of competition in the hotel industry, more and more hotel managers realize that it is not enough to rely on high-quality dishes and comfortable rooms to gain long-term advantages in the fierce competition. Hotels must understand customers' hobbies, public psychology and needs, provide special services with their own characteristics according to market demand, leave a deep, unique and popular impression on customers, and establish, maintain and develop long-term mutually beneficial relations with customers.

(B) the relationship between hotel personalized service and standardized service

Standardized service is the foundation of hotel service, and personalized service is the soul of hotel service. With a solid foundation, the spirituality of the soul can be brought into full play. If the standardized service is regarded as a branch on a tree, then the personalized service is a mosaic on the tree. The branches and leaves are gorgeous because of the strong men on the branches, and the branches are full of vitality because of the lush branches and leaves. A hotel without standardized service is a disorderly and irregular hotel. Hotels without personalized service are rigid and lifeless. Therefore, standardized services and personalized services are interdependent and mutually reinforcing in hotel services. Emphasizing or ignoring any item will affect the service quality of the whole hotel.