What is the 1 level guide?

Refers to the highest level of guidance system.

guidance system

This belongs to the content of corporate image and is an integral part of VI in CIS.

"Guidance system" comes from English sign, which has many meanings such as signal, sign, explanation, indication and prediction. The design of guidance system, that is, the logo in logo design, refers to an identification symbol on the whole level. It pays attention to people's psychological and physiological feelings and the overall creation of the design object, which will make people feel a sincere sense of intimacy and form the overall recognizable intention of the design object.

Guidance system is an information interface system that combines the relationship between environment and people. Many times it is reflected in the personality modeling of logo, and the guide system has been widely used now. In modern commercial places, public facilities, urban traffic, communities and other public spaces, guide is no longer an isolated single design or a simple sign, but a systematic design that integrates brand image, architectural landscape, traffic nodes, information functions and even media interfaces.

Guiding system design is an intermediate subject between traditional architectural design and visual communication. In modern urban life, people have higher and higher requirements for the information relationship between people and the environment. As small as an office building, as large as a region or even a sincere city, scientific and humanized navigation design is needed. It is no longer a single design and production project defined by materials, modeling or processing types, but a system design project integrated with property operation.

As a part of a culture, Guide not only has the function of guiding, explaining and instructing, but also is an important part of environmental layout, creating style and shaping culture. Only by fully understanding and correctly understanding it can we give full play to its role.

Recognition system mainly includes vision, hearing, smell and touch.

According to its meaning, Guide can be understood as guidance, instruction, guidance and sight.

Visual guidance system can be divided into environmental guidance system, marketing guidance system, public welfare guidance system, office guidance system and necessary guidance system.

Mainly including leading indicators (cards), which is the core display of a region or theme; Secondary guide (card), mainly used for sub-regional, sub-theme or regional secondary entrance; Direction guidance; Position the guide rail. Such as building number, house number, nameplate, etc. Quantitative guidance. Often used for warnings and tips, such as size, quantity, urgency, severity, etc. Video guidance system and so on.

According to its environment, it can be divided into vertical, horizontal, suspended, vertical mosaic, vertical semi-pick, mobile signboard, desktop signboard and so on. Generally speaking, indoor and outdoor trash cans, data racks, outdoor floor lamp decorations, etc. It is also listed as a guidance system.

1. environmental guidance system. Its style and functional orientation are different in specific circumstances, such as vacation and leisure, business affairs, real estate and home. Here, the vacation and leisure environment-oriented system is analyzed and explained.

The vacation and leisure environment guidance system mainly has four attributes: one is the functional attribute of guidance indication; Second, it is a part of the environment, it must be dissolved in the environment to serve the environment, it can sublimate its own style and culture, but it cannot be separated from the environment; Third, because of its guiding role to the environment, it has always been the focus of people's attention and has become the most easily noticed focus; Fourthly, in the points, lines and surfaces of the environment or architectural layout, it plays the role of points and replacing surfaces with points. Therefore, its modeling and decoration will directly affect the style, culture and quality of the whole landscape.

Therefore, the leisure and holiday environment-oriented system should not only pay attention to its guiding function, but also pay attention to the role of its "focus" in creating atmosphere, culture and taste.

Style and cultural orientation of vacation and leisure environment-oriented system: in order to strengthen status, brand and benefit, a park, a community, a landscape or a building all pursue differences and emphasize individuality, and all have their own cultural systems, with theme and culture as the highest realm and soul. For example, leisure resort hotels have different styles, such as European style, Japanese style, China classical garden style, Mediterranean style, South American style, Southeast Asian style and so on. Others are local, luxurious, classical and modern. When guests enter the main field of vision, they will fully feel the strong cultural atmosphere and realize the different feelings of being in a foreign country or a foreign land. In order to create such an atmosphere, designers are required to fully understand and grasp the pulse of culture or style. Whether in the overall layout, or in the specific shaping, whether in any point of view, whether in gardens, buildings, decoration, decoration, we must infiltrate the "authentic" cultural atmosphere, so that cultural shaping can reach a perfect realm. Guidance system, the function of "point" mentioned above (some can be extended to "line"), because of its important position, its cultural orientation is the most important.

After the theme is determined (such as Mediterranean customs, tropical rain forest or Mayan culture), it is necessary to locate the carrier that embodies this culture. Such as modeling, color, texture (material), the balance between the whole and the part, and the coordination between the macro and the micro.

1. Modeling positioning. The creativity and design of modeling is to find your own breakthrough point according to cultural orientation. As long as the overall information of its culture is fully reflected in the end, showing its personality and charm is the successful modeling orientation. Such as animals, plants, patterns, totems, all substances, graphics, words and so on.

Modeling positioning can also be applied and designed according to points, lines and surfaces. For example, the shape of a leaf can be applied to various guides according to its size, which makes people feel its distinctive personality and strong integrity; If copied into a combination of multiple or multiple angles, it will form a strong sense of series and integrity; If different kinds of plant leaves are combined and applied, it will reflect rich plant cultural background and its cultural connotation orientation will also change.

It can also be located according to the combination of cultural elements, graphics, text combinations and so on. For example, cactus resort hotel is located in the totem culture of Mayan civilization in the United States, and its cultural background is established through the comprehensive use of elements.

2. Color positioning. The color of the guidance system also closely revolves around culture and style, which can directly affect people's consciousness and feelings and play an important role in people's emotions and first impressions. For example, with Mexican culture as the background, we should give consideration to dry breath, yellow desert, dark green cactus and traditional (Inca culture) cultural colors, such as crimson, light yellow, purple, white and light blue. For another example, in the background of European style, consider elegant and luxurious white, dark blue, gold, silver and red. A nation and a region have their own color habits, which will be influenced by their natural environment, history and culture. In order to create an "authentic" cultural style, designers are required to have a comprehensive and in-depth understanding of it in order to create a good work with soul and withstand scrutiny.

Color positioning should also take into account the role of point to surface in the big environment.

3. Texture (material) positioning. The texture of materials plays an important role in culture and style. For example, whether it is indigenous, ancient, modern and gorgeous plays a completely different role in the application of materials, surface treatment and technology. Materials and technologies that are not from historical periods, material series or cultural categories must be used with caution. Similarly, the texture of materials should also consider the relationship between points, lines and surfaces.

2. Marketing guidance system. Marketing-oriented system and environment-oriented system have different goals. Environmental orientation is a part of the environment, that is, a part of the subject. It should blend in and serve the environment. The goal of marketing guidance is to serve the sales process and create a good marketing environment.

In positioning, it first considers the brand. Like LOOG, name, color, etc. It doesn't need to be dissolved in the natural environment, but the more vivid and impactful it is, the more it can catch people's eyes. Its application cycle is synchronous with its marketing activities and relatively short. This is an advertising behavior. Generally speaking, it is not suitable for living environment.

3. Necessary pilot system. The necessary guidance system has specific functionality and specificity, and its shape, color, installation and use have strict technical standards. Provided and installed by the construction unit of the corresponding project. Such as emergency exits, fire-fighting equipment and other safety signs; Traffic guidance system; Warning signs such as electricity, water, optical cable and gas.

4. Public service-oriented system. The public welfare-oriented system mainly plays the role of publicity and prompt. The requirements of public welfare guidance are: first, cultural orientation that is not divorced from the general environment; second, emphasizing its warmth and humanization. Generally speaking, they can't be used together. Most of them are just explanations and expressions of individuals or events, but their styles should also be unified. For example, signs, plant names, regional descriptions, and warm tips (do not trample, be careful of passing cars, steep slopes and slippery roads, etc.). ).

Although its positioning is not as clear as marketing orientation and necessary orientation, it is not necessarily closely related to culture and design as environmental orientation, and it can be somewhere in between, but it must be humanized.

5. Office guidance system. It is aimed at managers. Generally speaking, seriousness is the characteristic of office-oriented system. Its positioning is different, some are closely related to its environment and cultural positioning, some are based on its corporate philosophy, values or corporate culture, and its positioning is mainly determined according to the requirements of managers. It mainly includes organization name card, department card, work card (badge), office area sign, etc.

Guidance systems are usually designed and applied according to their categories, but they can also be used comprehensively or in combination. For example, in order to compete in marketing, some gas stations add conventional guiding symbols at their entrances to make the color contrast more eye-catching, which not only serves as a direction-oriented function, but also serves as a marketing tool. "Enter from here" and "please" and "think" all enter from here.

In addition, the guidance system can also be integrated with the visual and auditory systems in the recognition system. For example, when you enter an area, you can not only see its visual clues, but also smell its different specific smells (such as various scents of plants). ) and hear its different background music (such as style, rhythm, volume, etc.). Only in this way can we bring people an all-round understanding and feeling of culture and style.