7 ideas for art design

7 ideas for art design

As the saying goes: If there is a way but no technique, the technique can still be sought; Below are 7 ideas for art design that I have compiled for you. Welcome to refer to ~ 7 ideas for art design

1. The role of the baby details page

The baby details page is to improve conversions Efficient entrance can stimulate customers' desire to consume, establish customers' trust in the store, dispel customers' consumption doubts, and encourage customers to place orders. Optimizing product details can improve conversion rates, but the decisive factor is the product itself.

2. Prerequisites for design details

The baby details page must be consistent with the baby's main picture and baby title. The baby details page must truly introduce the baby's attributes.

If the title or main picture says Korean women's clothing but the details page is European and American style, customers will definitely close the page immediately if they see that it is not what they want.

3. Market research before design

Before designing the baby details page, it is necessary to fully conduct market research and industry research to avoid the same style. At the same time, it is also necessary to conduct consumer surveys, analyze consumer groups, analyze consumers’ spending power, consumption preferences, and issues that customers care about when purchasing.

① How to conduct a survey?

Answer: Through the Taobao Index (shu.taobao.com), you can clearly find out all the preferences of consumers, as well as their spending power, region, and many other data. , learning to use this data is very helpful for optimizing the details page! In addition, paid software such as Sheng Ejing also has some analysis functions.

② How to understand the issues that consumers are most concerned about?

Answer: You can find it in the product reviews. You can dig out a lot of valuable things in the buyer reviews and understand the buyers. needs, problems encountered after purchase, etc.

IV. Survey results and product analysis

Make a systematic analysis and summary based on the market survey results and your own products. List the issues that consumers care about and the advantages and disadvantages of peers. As well as the positioning of its own products, explore its own unique selling points.

5. About product positioning

Determine the consumer group of our store based on store products and market research.

For example: When traveling and staying in a hotel, some small hotels sell the price at 100 per night, and there is no guarantee of hygiene or anything else. Positioned at the low end. Some hotel chains sell 200 per night for cost-effectiveness and target mid-range customers. Some big hotels sell services for RMB 400 a night. There are also theme hotels that sell personality and so on.

6. About discovering the selling points of our products

Find out the selling points of our products based on consumer groups.

The case of Teacher Jia Zhen: A store selling keyboard membranes found that there were many negative reviews in the reviews. Most of them complained that the keyboard membrane was too thin. The average shopkeeper might just buy thicker products next time. And this store owner directly changed the selling point in the description to the thinnest keyboard membrane in history! The result was unexpected! The ratings skyrocketed, and the comments were all about how thin the keyboard membrane is! Direct guidance and changes Consumers’ psychological expectations are to achieve very good results.

The range of selling points for products is very wide! For example: selling price, selling style, selling culture, selling feeling, selling service, selling features, selling quality and selling popularity.

What are you selling?

Seven: Start preparing design elements

Based on consumer analysis and the refining of the selling points of your own products, according to the positioning of the baby style , start preparing the design materials to be used. The copy used on the details page and determines the color, font, layout, etc. of the product details. Finally, it is necessary to create an atmosphere that suits the baby's characteristics, such as a down jacket, and the background can use a winter iceberg effect.

Six major elements to be established: color matching, fonts, copywriting, composition, typography, and atmosphere.

Common baby description page framework

Product value + consumer trust = order

The first half of the details page tells the product value, and the second half cultivates customers consumer trust. Consumer trust is not only established through various certificates and brand certification pictures.

Using the right colors, fonts, and typography structures will also play an important role in winning customers' trust. Every component of the details page has its value and must be carefully considered and designed. ;