When the new consumption season in Jiangsu begins, how will Suning.cn show itself?

The "Cloud Purchase Jiangsu" on-site shopping festival and Suning's fifth season all-Jiangsu strategy conference were held in Sofitel Suning Galaxy Hotel, Nanjing. Guests from Jiangsu Provincial Department of Commerce, Jiangsu Household Electrical Appliances Association, Metropolitan Consumer Alliance, Top 100 brand suppliers of household appliances, home improvement, real estate, travel, tourism, catering and property, and alliance industries attended the conference. The press conference launched the "Cloud Purchase Jiangsu" on-site shopping festival, and distributed 2 billion consumption subsidies to the citizens of Jiangsu Province to help strong, rich, beautiful and high-tech Jiangsu!

On the occasion of the 5th IP marketing campaign of "Looking at Jiangsu Suning", Suning.cn joined Jiangsu 13 cities to create the "Cloud Purchase Jiangsu" on-site shopping festival. Relying on the advantages of Suning.cn platform, we will promote "Jiangsu Good Goods" to the whole country, help Jiangsu brand enterprises to transform online marketing, and * * * cast the golden signboard of "Jiangsu Excellent Products+Digital Economy". Under the leadership of the Provincial Department of Commerce, after five years of development, the activity of "Looking at Jiangsu Suning" has become the "large-scale consumer ip in the province" with the largest subsidy, the widest coverage and the largest sales scale!

Bian Yangyu, general manager of Suning.cn Nanjing Region, explained the specific consumption promotion measures of "Looking at Jiangsu Suning". With the improvement of the domestic epidemic prevention and control situation, the production and living order has been accelerated and improved, and the consumer market has continued to rise steadily. In the first half of the year, Jiangsu's GDP was 4,672.292 billion yuan, up by 0.9% year-on-year, ranking first in the eastern coastal area and second in Chinese mainland.

As a key business circulation enterprise group in Jiangsu and the whole country, Suning made great efforts to subsidize users in the first half of the year by means of "subsidy for returning to work", "24 interest-free issues", "double billion subsidies" and "urban consumption alliance" to stimulate the consumer market and innovate service standards. From June to June, 65438, the scale of commodity sales in Suning.cn reached19465438+55 million yuan, up 5.40% year-on-year, of which the scale of online sales increased by 20. 19%, and the proportion of online sales increased to 69.43%.

Continue to promote the industry's first central air conditioner, and the installation fee is free. In view of the recent peak season of air-conditioning sales, Suning also launched the service of "buy in the morning and install in the afternoon", which can be enjoyed as soon as possible at night; In addition, it can also provide fault detection service for free, so that consumers can really buy and use air conditioners with confidence.

2, scene upgrade: "13+N" live broadcast, scene interconnection, unlimited cloud purchase.

In 2020, it will enter the era of live broadcast of everyone's live broadcast shop. In the first half of the year, Suning actively explored the live broadcast mode with goods. During June18, there were more than 500 live broadcasts in Jiangsu. The general managers of the four regions joined hands with local media, online celebrities and brand leaders of head suppliers to enter the live broadcast room, and the cumulative sales conversion exceeded 20 million.

In addition, Suning store broadcast will continue to exert its strength. The store shopping guide in the province will unite with the major alliance brands to build 800 direct stores and launch 65438+ 10,000 explosive products for everyone to buy with peace of mind. In addition to live traffic, Suning will also socialize with more than 654.38+10,000 tweets and 6 million fans in Jiangsu to help sales and unlimited cloud purchases.

3. Subsidy upgrade: Consumers Union's 2 billion coupons help Qiangfumei Hi-tech Jiangsu.

This time, when we look at the activities in Suning, Jiangsu, the consumption alliance has expanded again and the subsidies have been upgraded again. 2 billion consumer subsidies were distributed to the whole province, covering home appliances, home improvement, home, real estate, catering, travel, entertainment, tourism, education, medicine, express logistics and other 10 life service industries.