How to do online promotion in hotel industry? Have four strategies?

Strategy 1: Hotel website construction

The effect pursued by the hotel's website design is simply, one is exquisite, and the other is convenient.

the home page of the hotel should be able to give customers a strong and outstanding impression. , the web page structure design is reasonable and the level is clear. Customers should be able to know the direction they should look up from the directory on the home page, and the content of the web page should be comprehensive, covering the information that customers generally need as much as possible. Links on web pages should be easy to browse, and the transmission speed and the download speed of pictures should be fast. Attention should be paid to avoid dead links and unable to adjust graphics. In the face of many hotel websites on the Internet, hotels are creating opportunities for hotel network marketing by saving customers' time and attracting customers.

strategy 2: cooperate with travel marketing websites

travel marketing websites are marketing websites that specialize in travel services on the internet, including hotel reservation, air ticket booking, scenic spot introduction, etc., such as Ctrip. com and eLong. com. Its main advantage is that it is convenient for customers to inquire. Generally, customers who visit the hotel sales network have a clear purpose-booking rooms, and professional sales network is often their first choice for inquiry. On the professional sales network, customers only need to enter the name of the tourist destination and the required hotel grade information, and a series of hotel websites related to this information will be listed on the screen, so customers can quickly query hotel information and book hotel rooms and services.

war rate 3: search engine marketing

with the development of the internet and the increase of internet information, search engines have become the priority tool for netizens to search for network information. How to make hotel marketing websites discovered by target netizens, search engine marketing has become an important method for hotel network marketing. This method has the characteristics of wide promotion scope and strong goal, and is effective for hotels to increase international customers. Hotels can buy keywords related to hotel services according to their own conditions, and potential customers can find hotel marketing websites through search engines, increasing the reading volume of marketing websites and increasing the order volume of hotel rooms and services.

strategy 4: price marketing

because online marketing reduces the cost of product development and promotion, hotels can further reduce the room price, and because online prices are open, customers can easily grasp the prices of other similar rooms in an all-round way. Therefore, we should improve the transparency of room prices, establish a reasonable price explanation system, show customers the prices of room-related products, carry out integrity layout, and introduce the process of setting room prices in the price catalogue, thus eliminating customers' concerns about hotel rooms.

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