How to decorate the sales office Brief introduction to the decoration of the sales office

The sales department is an important part of the whole marketing strategy. The layout and decoration of the store is not only the embodiment of the real estate strength, but also directly affects the purchase desire of buyers. Therefore, the proper, reasonable and beautiful decoration and layout of the sales department have a direct impact on the on-site sales performance. We can lay out the layout according to some practical functions. Let's take a look now.

I. Suggestions on the regional division of reception centers

(1) Outside the entrance of the reception center

1, landscape greening area

2. Parking lot

3. Reserve spiritual fortress, guiding flag and outdoor POP location.

(2) In the reception center

1. model area-reserved area for installation plate and perspective installation or placement.

2. Negotiating area

3. Sales control area

4. Project and Project Assistant Office

5. Meeting room

6. Finance Office

7. Other required office space.

8. Warehouse

9. Bathroom

(3) the passage from the reception center to the model area

1, landscape demonstration area

2. Outdoor rest area

3. Outdoor barbecue area or leisure activity area

Second, suggestions on the renovation of reception centers in various regions

(1) Outside the entrance of the reception center

1, landscape greening area

◆ The combination of landscape layout and road direction should have a certain visual traction effect on the outside.

At the same time, the landscape layout cannot affect the external line of sight. From the outside, you should be able to see the entrance of the sales office and the sales hall. ◆ Garage and pedestrian passage should be separated. Consider entering the pedestrian passage of the sales office after parking.

2. Parking position

◆ The location of the parking lot should not affect the external sight.

◆ Consider returning to the parking lot to ensure the access for customers ◆ Reserve the parking lot sign position.

3, spiritual fortress, guide flag, outdoor fashion

◆ Set up a spiritual fortress in the area closest to the main road of the city at the entrance of the sales office; ? ◆ Reserve the position of the guide flag along the urban main roads and sales offices;

◆ The height and position of outdoor POP should have obvious visual traction for external people flow.

(2) In the reception center

1, model area

◆ Location: the area closest to the door of the sales office, so that customers can see the model when they enter the door;

◆ Area: overall model area+home model+board installation area+perspective drawing area+visit introduction passage (around the model and board installation area).

◆ Note: Leave enough areas for visiting and introducing channels, and you can see the negotiation area and the counter area in the model area.

2. Negotiating area

◆ Location: It is located between the model area and the sales control area, and passes through the model area to reach the negotiation area.

◆ Area: at least 10 sets of sales tables and chairs (one table and four stools) and four sets of rest tables and chairs (one table and two sofas) are guaranteed.

◆ Note: There should be enough passages between the sales desks and chairs, and the model area and the counter area can be seen in the negotiation area.

3. Sales control area

◆ Location: located behind the negotiation area, passing through the model area and negotiation area, reaching the sales control area, and the LOGO wall is behind the sales control area.

◆ Area: two rows of counters, front row 1 1 drawer, 9 chairs; There are four drawers and two chairs in the back counter.

◆ Note: You can see the model area and negotiation area in the sales control area, and you can consider the logo wall at the back counter, and set a certain number of cabinets at the same time.

4. Office area (project and project assistant office, finance office, other offices, conference room)

◆ Location: located in the innermost position of the whole reception center.

◆ Area: each office (two desks and two office cabinets) and meeting room (10 people).

Note: It is convenient to get there from the negotiation area, and the offices in the office area should be concentrated as much as possible, not scattered.

5. Bathroom

◆ Location: According to the layout of water supply and drainage pipelines on site.

◆ Area: one male toilet (two urinals, two squatting pans), one female toilet (three squatting pans), hand washing area.

◆ Precautions: It is convenient to enter the bathroom from the model room area, negotiation area and counter area, without affecting the image of the sales site.

Sales office paperback:

Because the real estate project is a product with long development cycle and large capital demand, its sales are also special: the products are sold only after they are all ready, and only after the products reach a certain level. When the market opens at this time, consumers may not be able to see the real face of the house. * * * What they bought was the beautiful idea of the product caused by the beautiful image of the store packaging.

This way, we call it the optimal incentive degree of the store. To what extent is the store's optimal excitement considered excessive? The research on consumer behavior of incentive degree shows that the best incentive degree varies from person to person. Below the best point, consumption will produce irritability, sometimes accompanied by sadness and indifference; Above the optimal point, consumers will be nervous. A store can produce a wide range of * * * degrees. The general space of the store itself should be moderate rather than extreme. "Medium" * * * is suitable for the regular target market of shopping centers. Similarly, developers can adjust the * * * degree according to the demographic characteristics and consumption mentality of their real estate target market. Therefore, different buildings are often different in music, lighting, layout, color and personnel types.

The above is the relevant introduction of this article. I believe you will have a simple understanding of this after reading it. If necessary, you can continue to pay attention to the 1 home network for more information.