Example of opening of a training course

1. Training opening and closing remarks

Training opening:

Good afternoon, colleagues! First of all, welcome everyone to join the company. We come from all over the world to gather in Fucheng. I think this is a kind of fate. Not only have we become colleagues, but as time goes by, we will also become very good friends.

From now on, this is the place where everyone works and lives. Fucheng Company is fully aware of its responsibilities. This place carries the dreams and aspirations of each of you. Maybe you want to get more remuneration for your labor to change the lives of yourself and your family. Maybe you want to learn and grow here, or maybe you want to find a better development space here.

Training conclusion:

Only those who pay will be rewarded, and only those who are loyal will have trust. I hope that every colleague can integrate into Fucheng Company as soon as possible and become an inseparable part of Fucheng. I also hope that your work in the company will be competent, enjoyable and satisfactory. Finally, I also fervently hope that: you will be proud of Fucheng, and Fucheng will be more wonderful because of you!

(1) Extended reading example of training course opening

Training skills

1. Emotional control method

Controlling emotions is not only the biggest difficulty for ordinary people in public speaking, but also the best skill for trainers to get started. The biggest difference between a professional speaker and ordinary people is reflected in On the control of emotions.

2. Wonderful opening method

A good start is half the success. Everyone knows this truth. To truly achieve it, you need careful design. It is said that when giving lectures in the insurance industry, there is a saying of "5-minute safety time": the lecturer is absolutely safe within 5 minutes. If he cannot attract students after 5 minutes, he will be kicked off the stage mercilessly.

2. What should be the best way to start a training course?

First, start as a consumer, need - friend recommendation - see the product - feel - ok.

3. Opening remarks of personnel regarding training

Opening remarks of employee training

Happy New Year to all new and old employees of Jingzhu Shengshi! At the beginning of the new year, we gather from all over the world in the prosperous land of Beijing and Zhuhai

I think this is a kind of fate. From today on, we become colleagues, and as time goes by, we will also become very good friends. Let me introduce myself first. I am Mr. Sun, who is in charge of training in the company. I am very honored to get to know you as soon as you enter the company. Seeing your young faces, it's like seeing the future and hope of the prosperous age of Beijing and Pearl.

Yesterday, you came here with a strong sense of nostalgia and bearing in mind your parents’ instructions. In order to welcome everyone, in order

to make everyone feel at home as soon as they arrive at the company,

to experience the company's care for everyone,

Company Leaders from top to bottom have done a lot of work,

Because from now on this is where everyone works and lives. Jingzhu Shengshi Company knows its responsibilities well, and this place carries

your Everyone’s dreams and aspirations.

Maybe you want to get more rewards through your labor to change the lives of yourself and your family.

Maybe you want to learn and grow here, or maybe you want to find A better development space

--------

. Please rest assured,

No matter what your dream is, as long as it is positive, Jingzhu Shengshi will provide you with a stage to realize your dream.

The company adheres to the people-oriented principle, respects knowledge and respects talents. Here, no matter what the position, everyone enjoys equal opportunities for promotion. In addition, various trainings are constantly being promoted. Today we are conducting the first lesson of employee training, "Company System" training.

Through today’s training, I hope that everyone can know and understand the company’s rules and regulations, so that everyone can clearly understand what the company treats you at work and in life. requirements and how we should comply with these regulations in our work and life. Before the course begins

I would like to emphasize the discipline of training. Walking around or leaving the venue at will is not allowed during the training. Please remain

quiet during the training. If you have any questions, you can raise your hand and ask for permission before asking.

In addition,

Please abide by the sign-in system.

Everyone must sign in.

Those who have not signed yet can do so during class. Make up the sign-ins during breaks. Everyone has signed a training agreement with the company. If they have not received training, they are not allowed to work. Then your signature on the sign-in book will prove that you have been trained and can work.

Okay, next, let us use applause to invite Manager Wang Haixin, the deputy general manager of Jingzhu Shengshi Company, to explain the relevant regulations of the administrative management system

to everyone.

How to give the best opening remarks in four training courses

Lecture 1? Instructions for trainers to get started 1. Opening remarks: establishing correct expectations 2. Say the ugly things first - for internal trainers Advice? 3. The importance of training in organizations? Lecture 2? Looking at training from the perspective of communication 1. The psychological needs of adults learning 2. The three elements of teaching? 3. Key points of communication 4. Case: communication Solution 5. Principles of communication? Lecture 3? How to make training more effective 1. How to prepare speech notes 2. Socratic method? 3. Enlightenment of Socratic method 4. Structure of persuasive speech? Fourth Lecture? The spiritual elements in training 1. How to make nervousness work for you 2. How to face the audience 3. Attitude and environment? Lecture 5? How to show charm in training 1. Methods to overcome nervousness 2. How to make a good opening statement 3 .Excellent opening statement case sharing? Lecture 6? How to open and end 1. Structural pattern of the opening statement 2. Have a "tiger" head and a "tiger" tail? Lecture 7? How to create interaction 1. Discussion method 2. Case method 3. Role method 4. Game method? Lecture 8? How to deliver a speech 1. Scientific vocalization 2. Adjustment of tone 3. Speed ??change 4. Volume control 5. Change? Lecture 9? How to deliver a speech 1. Components of performance 2 .The "four-word experience" of performance? 3. How to face accidents and embarrassment? This is for you! ~~~? This happens to me too. At that time, my face was so red and hot that I wanted to give up. But you have to think that this is an opportunity to improve your abilities, and seize it! You can treat every speech as if it is your last performance on stage! ~! ~! ~?Come on, support you! ! !

Five ways to make the opening remarks of training courses more attractive

Need to have personal charm

Need to have a sense of humor

Use stories, Especially true stories are more attractive

Think clearly and let others see your true character and shining points

Six 1. What are the ways to open the training

< p> Recommend several opening methods for excellent training instructors

1. Go directly to the attractive topic itself. If your topic is relatively new, you might as well get straight to the point and avoid boring pleasantries and provocative introductions. Expand the topic immediately, save everyone's precious time, and firmly grab the audience's attention. The topic should be expressed in an attractive advertising-style opening, such as: How can we learn eloquence well?

2. Interest-stimulating content reminders: Put the most important questions out first to stimulate everyone's interest. For example: May 27, 2013 - we will never forget this day; did you know that one in every four people is myopic?

3. Ask real short questions. In fact, the previous two cases all have the form of questions. The benefits of asking questions are: establishing connections with participants, stimulating interest, creating atmosphere, gaining expectations, guiding the audience to think, and reducing stress on yourself.

Asking real questions, whether they are open-ended or closed-ended, is fine, but they must be really related to the audience. It is better to ask short and quick questions as much as possible. The audience can easily participate, and continuous questions are more interactive.

4. Start with historical events. Historical events are a popular topic among the public. It will be better to add some of your own comments. For example: talking about the origin of the universe as an introduction; talking about the development of human beings; talking about historical changes; talking about ancient cases, etc. are all better starting points.

5. Praise and encouragement Praise can easily break the ice between the speaker and the referrer, making the participants feel that their value has been recognized. Encouraging greetings are the best way to warm up: give Give yourself a warm round of applause; let’s shake each other’s hands, interact, etc. This kind of opening statement is easy to win the approval of the audience.

6. Crisis-aware opening remarks The Chinese nation has reached its most dangerous moment - singing such lyrics can inspire our fighting spirit. The same crisis-conscious opening remarks can serve as a good warning, such as: For the company, it has reached a critical moment; the earth is on the verge of collapse, etc., which can attract the attention of the audience at once.

7. Jokes, skits, anecdotes, fables, story-telling methods. If you are a master of telling jokes, you might as well tell a story or joke as soon as you get on stage, so as to adjust the atmosphere. Of course, avoid off-color or derogatory jokes. Sometimes it is better to tell your own stupid things and laugh at yourself.

8. At the beginning of the speech, let everyone recall a common experience and something that everyone is willing to recall. It is easy to build a consensus. : Let’s recall, a year ago?; At that time, we were making instant noodles together. Do you still remember her at the same table? Let’s recall together, the sacred moment of the National Day military parade? Recall with the participants and inspire together* **With the same spark, the effect is very good.

9. It is also very good to show the audio-visual effects first, such as props, pictures, slides, scenes, etc., or auditory effects: music, scene reproduction, sound reproduction, etc., to attract the audience's attention. Prologue. You can also use words to guide the scene: Please imagine the glorious image of Premier Zhou! Please imagine the faces of your parents, etc.

10. Personal confession: As soon as you take the stage, admit one of your blind spots or shortcomings, and start the keynote speech while making fun of yourself. Dare to admit your mistakes first, which is actually a sign of self-confidence. Of course, don’t be overly modest, but tell the truth.

11. Immediately make an impromptu speech as an introduction to the hot news in the society, or any important international or domestic news at the moment. This is a skill that can be easily used and can arouse the active participation of the audience. For example: Today's "Business Daily" headline says "?", and this morning's latest news says "?" You can also bring the newspaper directly, which will be more realistic. Of course, guidance is important, and your news must serve your topic.

12. "Please imagine this?" The speaker creates the situation and lets the audience experience it themselves: Please imagine that you were born on a desert island and came to Beijing for the first time in your life? Please imagine it. Let’s take a look, how bad will the environment be in the next five years? Please imagine what will happen when China's power exceeds that of the United States?

13. An analogy to start with: In terms of business management, *** may be a good engine, but it is not a good steering wheel. A good speech should be like a pot of good tea, not plain boiled water, etc. It should have a metaphorical beginning, a novel form, and vivid expressions.

14. Let the participants speak first at the beginning of the speech. Dialogue with the participants can establish a connection and then form communication. Have a conversation first to fully understand what the audience wants to hear and what their thoughts are. This way, you can adjust your speech according to the audience's requirements and it will be more targeted.

15. Question method: Put questions first, and put more than seven questions in a row to attract the audience's attention. For example: Why don’t we dare to help old ladies on the road? Why is it okay for a college student to stab his own mother with a knife? Why is our sense of security and happiness getting lower and lower? Why do we have so many problems with our food? Why is our social morality continuing to decline? Remember: the more pointed the question, the more effective the feedback.

Seven training opening and closing remarks

If you want to become a gold medal salesperson, it is indispensable to master a large number of directories. I found that salespeople who can't get ads have a common problem: they don't have many potential customers. The reason why gold medal salesmen are able to continuously attract advertisements and sponsorships is first of all because they have a large list of potential customers. Whoever owns end customers owns wealth. "Connections are money connections, and resources are financial resources." This is the most popular saying in the shopping mall.

Why do some salesmen have no customers?

On the one hand, it is because the salesman is lazy and unwilling to develop; on the other hand, it is because he does not know how to develop and does not usually do a good job of collecting and organizing in this area.

It is conceivable that if a salesperson does not have a customer, it is impossible for you to attract advertisements or sponsorships or to increase the company's business. This is called "smart". It’s hard for a woman to make a meal without rice!”

Therefore, the work of developing customers is the top priority, which is on par with negotiation and contract signing. Only when you find customers can you be useful and have a place to perform. So, how to find and develop customers?

1. Where are your customers?

First of all, you need to know, what is your target market? What is your customer scope? How to find these customers? For example, A-level, B-level, C-level... You should list them in your notebook, do the key ones first, and spend 80% of your time on A-level customers.

For example: I used to solicit sponsorships, advertisements, and special topics in a legal newspaper. My clients were: public security agencies, wealthy agencies, agencies that frequently advertised and wanted to be famous, and those that did not do well. Units that have had problems, units that are linked to "law", bosses who are willing to make friends with reporters, private companies, etc. Where are your customers? Please think about it carefully.

2. Methods to find customers.

Secondly, after you have clarified the direction and scope of your business, you must know how to find these customers. Here are some commonly used methods:

Consult various compiled materials.

These compiled data include statistical data, directory data, newspaper data, etc.

Statistical data refers to statistical survey reports of relevant national departments, statistical survey data published in newspapers and periodicals by industry associations or competent departments, survey statistical data published by industry groups, etc.

Directory information refers to various customer directories (including existing customers, old customers, and lost customers), classmate directories, member directories, association directories, staff directories, celebrity directories, telephone yellow pages, company yearbooks, Corporate yearbook, etc.

Find advertising in the Yellow Pages.

Check out industry publications at the library.

Search online.

The Internet is a cornucopia of information. It has all the information you need. Especially for some larger companies, the relevant information you need can be found on their web pages.

Whether the found information is relevant depends on the search keywords you enter. For example, if I want to provide training for advertising personnel, where are my customers? One such aspect is advertising agencies. So how to find them? I went online and clicked "Beijing Advertising Agency", and I could immediately find the list of all advertising agencies in Beijing and related information online. …Then I copy and paste the name, address, phone number, contact person, etc. on a document and print it out.

The Internet can broaden your horizons. You must be good at using it and make full use of it.

Pay attention to collecting advertising reports in various media.

Units that frequently advertise and report in the media indicate that they have the need to advertise and expand their popularity, or that their enterprises have relatively good economic benefits.

Some local or industry newspapers and magazines, TV media, and street sign advertisements contain a large amount of information and materials. Pay attention to collecting them at ordinary times. Some can be cut and pasted, and some should be recorded in time, including the address and phone number of the company, as well as some key points and insights you thought of at the time. Write them down. "A good memory is not as good as a bad pen." ".

Through introductions from friends, family, classmates, and colleagues.

It would be better if you can be introduced by some friends with real power. For example, friends from the industrial, commercial, taxation, public security and law departments, the top leaders of some units or department heads, etc., through their introduction, you can make some high-level customers. Because when we solicit advertising sponsorships, most of them deal with the leaders of the units. Having a relationship and face is better than an official seal; sometimes when his superiors come forward, they can be better than a thousand words of yours, and can save you a lot of setbacks and procedures, and it is easier for the other party to trust you, get close to you, and make your Business success is greater.

Regarding this point, I would like to remind you: for those who help, you must give corresponding rewards to others. Although friends help out of friendship, we must learn to be grateful. Successful people are those who are good at being grateful!

Go to an agency that specializes in selling directories.

Directory exchange

If you use some directories many times, your directory will have little value, but if others get your directory, it will be new, and it will not affect anything. . Therefore, you can exchange directories with salespeople from other companies.

A quick way to build connections--attend various meetings

There are many meetings held in various industries, such as various seminars, briefings, exhibitions, negotiations, and training meetings. , various activities, etc., especially large and small gatherings of some elite talents. In short, don’t let go of any information about conferences (events) of any size that you have obtained. You must cherish such opportunities and do everything possible to participate.

Because the crowd is concentrated during the conference, you are likely to get to know people of all levels and fields. In this way, you can quickly establish a large number of connections and establish some high-level connections in various industries in a relatively short period of time. Not only that, you can also make full use of such opportunities to obtain information and information from all aspects, and at the same time, you can also increase your social visibility.

Some people call attending various meetings "attending meetings", which has a derogatory meaning. However, on the other hand, "attending meetings" is indeed the cheapest, fastest and most effective way. A great way to gain relationships with potential customers.

One thing to note: after receiving a business card at a meeting, contact them frequently. There is a saying: "Contact and contact, only with connection can there be drama." This "drama" means maintenance. If there is maintenance, there will be information, and if there is information, there will be results, and there will be "drama"; in this way, the relationship will be The more you understand, become more familiar, and become better, the more follow-up resources you will have. If there is no contact, there will be no success. For example, if the other party changes his mobile phone number, moves his workplace, or changes his workplace, and cannot be contacted, the contact will be cut off.

3. How to understand your customers?

--What do you know about your customers?

Before you contact a customer, you must know something about the other person's situation.

Understand the basic situation of the customer. For example, the customer’s unit, position, place of origin, major studied, temperament, hobbies, main family situation, social relationships, such as children, lover, relatives, relationship with other persons in charge of the company, any outstanding achievements or achievements he has had Are there any recent examples worth talking about, such as whether he has been interviewed and reported by a newspaper, magazine, or TV station, or whether he has spoken at an event, etc.

Understand the situation of the customer's company. For example, the quality, price and function of the main products, what are the characteristics and shortcomings compared with similar products, the society's evaluation of the company, the company's popularity and reputation, and what are the outstanding characteristics of the company compared with similar companies?

Find out how your customers are doing. For example, what work are you doing recently, what successful experiences have you had in recent years, lessons learned from failures, what honors, medals have you received, etc.

Why do you need to know this? The main purpose is to facilitate communication and bring each other closer.

For example: I heard that you are born in the year of Tiger, so am I; I heard that you have been a soldier, and I have been a soldier too; you are a master of Go, and I am here to ask you for advice; your child is going to college this year, and I have an internal information here... ; Your lover is in poor health, so I brought you some health care products for you to try; You recently said this on a certain occasion: ... I feel the same way; I found that your advertising has a significant shortcoming , your unit has...problems, I think it should...; You are recently carrying out...activities, I think this activity should...;

Everyone has a radio station, when should you listen to it? When talking about yourself, when talking about things related to your own interests; what is everyone most interested in? From this perspective, people care more about themselves and the people and things closely related to them. The more you understand him, the more common language you will have during contact, the more active you will be, and the closer the distance between you will be.

--How to understand the other party's situation?

Read relevant materials and documents that can reflect the business operation of the company, such as work plans, summaries, experience reports, introductions of typical figures, reports of advanced deeds in the past one or two years, etc.

You can also learn about it through some interpersonal relationships, such as chatting with employees of the unit, or with relevant personnel who are familiar with the unit or friends of the customer.

View the unit’s website, bulletin boards, showcases, posters, presentations, etc.

(3) Prepare the most appropriate set of lines

The most successful salesmen have a very appropriate set of lines. To expand business, you must have a set of lines in advance. This set of lines includes:

Lines for meeting--opening remarks;

Lines for introducing the project;

Response lines for opposing issues;

Lines for understanding and insights into some situations.

How to get familiar with this set of lines?

After you come up with this set of lines, you must practice them over and over again. How to practice? You can practice with two people, or you can practice in a group meeting and let everyone give their opinions. Then, find some small businesses to give it a try, test it, and see if there are any imperfections in this set of lines? Are there any issues that have not been considered? What additions need to be made or what new selling points need to be developed? etc.

If it fails after several uses, then you must stop immediately, sit down together to analyze the reasons, brainstorm, discuss together how to deal with it, and finally summarize, Form a response sample and organize it into a set of the most appropriate lines. Once this most appropriate set of lines is formed, we must memorize them by heart.

When I train salesmen, I ask them to do this. Every student must memorize it first, so that everyone can pass the test. If they fail, they will not be allowed to play. Some people don't understand. They always like to do their own thing, or come on the stage before passing the test. They always think that they will perform well on the stage.

I told these salesmen that these experiences are summed up from the lessons of thousands of failures and successful experiences. You must listen, you must do this, and you must copy it like this. When you haven't succeeded yet, you must have a blueprint and imitate first. Only when you are familiar with it can you perform it well. In doing so, we are responsible for you, the company, and the market.

Here, I would like to give you a message: obey and do as you are told, there is nothing wrong!

(4) Prepare the necessary props

1. An attractive business card.

Make your business cards carefully designed! A good business card can help you a lot! Back then, when I was the reporter station manager of a certain newspaper, my business card was designed like this:

Directly above the business card were written two lines of words in bold letters: Promote social righteousness and lash out against corruption and evil. .

The next line is: Zhang Chunjian, the webmaster of XX newspaper workstation.

Take out this business card, it is very intimidating. When I went out to work, when the other party took a look at it, he was immediately in awe. It brought great convenience to me in advertising and special topics.

The main job of being a webmaster is to order newspapers, place advertisements, and write articles. But if you say in your introduction that you are here to promote advertising, you will not even think about getting started.

Anyone who sees it will be annoyed: it’s another person who subscribes to newspapers and sells advertisements. Your business card may become junk in the blink of an eye.

Eight How to Open a Training Course

1. Opening: Establish Correct Expectations

2. Say the Bad Things First—Advice to Internal Trainers

3. The importance of training in organizations

The second lecture looks at training from the perspective of communication

1. The psychological needs of adults in learning

p>

2. Three elements of teaching

3. Key points of communication

4. Case: communication solutions

5. Communication Principles

2. Socratic Method

3. Enlightenment of Socratic Method

4. Structure of Persuasive Speech

Lecture 4: Mental Elements in Training

3. Attitude and Environment

1. Methods to Overcome Nervousness

3. Sharing of Wonderful Opening Cases

1. The structural pattern of the opening statement

2. Both the head and tail of the tiger should be "tiger"

1. Discussion method

2. Case studies Method

3. Role method

1. Scientific vocalization

2. Adjust the tone of voice

3. Change of speed

< p> 4. Volume control

1. Components of performance

2. "Four words of experience" in performance

Jiu is a trainer for the first time, How to make an opening statement

How to open a training session?

1. The opening method mentioned in Zhou Zichun’s TTT course:

A

Ask two questions---get what you want and understand student level, improve students’ interest

B

Thanks to two people - narrowing the distance between students and teachers

C

Mention Two backgrounds - to win the qualifications on stage

How to give the best opening remarks in training courses

1. Opening remarks: establishing correct expectations 2. Say the ugly things first - to the internal staff Trainer’s advice 3. The importance of training in organizations Lecture 2: Looking at training from the perspective of communication 1. The psychological needs of adults for learning 2. Three elements of teaching 3. Key points of communication 4. Case: communication solutions Tao 5. Principles of communication 2. Socratic method 3. Inspiration from the Socratic method 4. The structure of persuasive speech Lecture 4 Spiritual elements in training 3. Attitude and environment 1. Methods to overcome tension 3. Wonderful opening remarks Case sharing 1. Structural pattern of the opening statement 2. Both the "tiger" head and the "tiger" tail 1. Discussion method 2. Case method 3. Role method 1. Scientific vocalization 2. Adjustment of tone 3. Speed ??change 4. Volume control 1 .Components of performance 2. "Four-word experience" of performance