Shanghai Hotel Reservation What hotels are there near Shanghai Railway Station?

The difficult year of 2009 has finally passed. Will the 20 10 hotel industry be as predicted by some people? Mdash, Zhengzhou is like a home; ? Will you take the road of u-shaped rebound? After experiencing such a global financial crisis, how should hotel managers reflect? How to adjust yourself? Recently, Dai Bin, vice president of China Tourism Research Institute, said in an interview that it was not the financial crisis that hit the hotel industry, but the financial crisis exposed the structural problems of the hotel industry.

Dai Bin believes that the hotel industry in China has been in an abnormal state of development. If the financial crisis has impacted China's tourism industry, and then affected the development of the hotel industry, then let's first analyze the reasons: in 2009, the number of domestic tourists in China's tourism industry increased by 1 1. 1%, the domestic tourism revenue increased by 16.4%, and the number of outbound tourists increased by 4. The total tourism revenue increased by 1 1.3%, the number of inbound tourists decreased by 2.7%, the number of inbound overnight tourists decreased by 4. 1%, and the foreign exchange income of tourism decreased by 2.9%. It can be seen that in 2009, under the shadow of the financial crisis, China's tourism industry did not completely collapse. Domestic tourism is growing, and so is the total amount of tourism. Only one of the three traditional markets has declined &; Mdash, Yahoo global promotion; ? Inbound tourism market. Therefore, we can draw a conclusion: Who will support the growth of tourism in 2009? Domestic tourism has not supported the growth of hotel industry accordingly. In other words, the hotel's main customers are not domestic tourists, and Google promotes them overseas. China's hotel industry started with the reception of inbound tourists. For a long time, Shanghai Home Inns Fudan Store, when it comes to high-star hotels, should mainly serve high-end guests. In recent years, driven by local governments, investors and real estate developers, there are more and more high-star hotels, which directly leads to structural problems in the development of the hotel industry? Total surplus, structural imbalance. ? We should not only see that there are more than 1.6 million star-rated hotels in China, but also more than 1.3 million farmhouse music. They all serve tourists, and star-rated hotels are just the top of the pyramid. ?

The hotel industry will enter a new normal.

Analyzing the market level, Dai Bin thinks that the distribution map of Home Inns will definitely improve in 20 10, and both inbound and domestic tourism will increase greatly. As for the domestic tourism market, china tourism academy's forecast is that it will reach 210.50 billion person-times.

The forecast is undoubtedly gratifying, seven-day hotel chain. However, it is not difficult to find the problem by analyzing the per capita figures in 2008 and 2009. Dai Bin said that in 2008, the number of domestic tourists in China reached1.71.200 million, and Wuxi was home-like, generating income of 874.9 billion yuan. In 2009, these two groups of figures reached 654.38+90.2 million person-times and 654.38+0.02 trillion yuan respectively. In 2008 and 2009, the per capita tourism consumption in China was less than that in 500 yuan. Excluding the necessary scenic spot tickets, transportation, catering and shopping expenses, the remaining accommodation consumption is less than 100 yuan. This is the macro-fundamentals of China's national conditions and market demand. It should be said that the vast number of domestic tourists have always been very strong in their pursuit of safe, hygienic, clean and convenient tourist accommodation products and relatively low prices.

? 20 10, the hotel industry will face a more intense game between the market and the industry. There is no U-shaped rebound in the hotel industry, which may enter a new normal. Hotel managers must clearly see that today's tourism industry has entered the era of mass tourism, which means that the tourist base will be relatively large and Shanghai will be like home, but the per capita consumption will be relatively low and the market growth will be relatively stable. The development of a market will not be decided by some local governments, investors or real estate developers, but must be decided by the needs of the widest range of customers. Therefore, in the era of mass tourism, hotel managers should know what guests need. & ampRdquo, Xi An Home Inn; Dai Bin said.

Tips for hotel development

Facing the new changes in the market, Dai Bin suggested that high-star hotels take the road of intensive management. & ampLdquo, 400 telephone installation; In the past, a hotel had to support many people, but now it can consider outsourcing some services, Motel 168 hotel; In the past, the occupancy rate of hotels may be 70%, and the average house price is around 2000 yuan. Now we should change our thinking and expand by quantity. Then, in order to achieve 80% occupancy rate, can we lower the house price? Now most hotel employees are young people with low incomes. After staying in the hotel for seven days, the service quality will naturally decline, and how to further improve human resources is also an urgent problem for the hotel. For hotel general managers and management companies, what is needed now is the ability to run a company, which is much more difficult than just managing a hotel before. ? Dai Bin believes that the entire hotel industry is paying for the rapid overheating growth of high-star hotels in the previous stage, which will be a painful process.

Referring to the development of budget hotels, Dai Bin believes that Greentree Inn and budget hotels are undergoing two major changes: on the one hand, budget hotels are moving from decentralization to centralization, and the role of budget hotels will become more and more important in the future. The first echelon like 7 Days, Home Inns and Hanting, 20 10 may see further mergers and acquisitions between brands. On the other hand, in terms of hotel management, budget hotels initially entered the market by relying on price and business model to win. Now it has reached the stage of improving the quality of budget hotels, such as Tianjin Home Inn. Dai Bin suggested that budget hotels should control the development rhythm, not to say that the more member stores they manage, the better, but to start with the internal management system and corporate culture, and the West Lake Hotel should control the development rhythm. For those budget hotels that cannot enter the first echelon, it is necessary to seek a distinctive development path.

How do a large number of low-star hotels get rid of the embarrassing situation for a long time? Dai Bin believes that middle and low-star hotels are mostly state-owned enterprises with relatively low operating costs, so they still have certain advantages in product prices. However, for those owners who don't want to reorganize and dare not market, should we get rid of this as soon as possible? No war, no surrender? Make up your mind early and unswervingly take the road of marketization.

At the same time, Dai Bin would also like to remind the industry that although the tourism industry in China has changed from sightseeing to leisure and holiday tourism, this does not mean that sightseeing will disappear. We are in an era where sightseeing and leisure tourism coexist. In the next 10 year, sightseeing and group tourism will be the main parts of tourism, which hotel managers must not ignore.

Dai Bin said? Generally speaking, the seven-day hotel and the whole tourism industry will be in a state of recovery in 20 10. It is impossible for the national mass tourism market to catch a big fish in one net as before, but to cast more nets and catch some small fish, and every little makes a mickle. 20 10, 7 days, I hope the hotel industry can return to a rational and pragmatic position, Motel 168, be more patient and do business with a business model. ?

According to the data monitored by the National Tourism Star Hotel Management Monitoring Network, the relevant information of the national tourism star hotel management monitoring in the fourth quarter of 2009 and the comprehensive monitoring in 2009 are reported as follows:

I. Monitoring situation in the fourth quarter of 2009

Basic information: In the fourth quarter of 2009, there were 463 star-rated hotels included in the national monitoring network of tourist star-rated hotels, 30 more than in the third quarter. The monitoring network is divided into 92 five stars, 105 four stars, 143 three stars, 106 two stars and 17 one star. By region, except for Henan and Tibet, other provinces, autonomous regions and municipalities have provided relevant information, including 264 in the east, 83 in the middle and 1 16 in the west.

2. Operating income: The average operating income of each star-rated hotel was121802,000 yuan, up by 0.58% year-on-year. Among them, the five-star hotel was 35.7787 million yuan, an increase of 65.438+0.01%; Four-star hotel 13423200 yuan, down1.57%; Three-star hotels were 4.928 million yuan, up by 1.68%, and Hangzhou Mott168; 2.085 million yuan for two-star hotels, up by 4.94%; One-star hotels cost 745,000 yuan, down 0.38%.

3. Profit: The average profit of each star-rated hotel was1467,700 yuan, up by 29.68% year-on-year. Among them, the five-star hotel was 6,438,300 yuan, an increase of 265,438+0.00%; Four-star hotels cost 4710.9 million yuan, an increase of 38.50%; Three-star hotel 198500 yuan, an increase of 40.05%; Two-star hotel 100900 yuan, a year-on-year increase of16.89%; One-star hotels cost 56,000 yuan, down 43. 14%.

4. Room occupancy rate: The average room occupancy rate of star-rated hotels was 62.27%, up 0.95% year-on-year. Among them, five-star hotels accounted for 60.83%, a year-on-year increase of1.59%; Four-star hotels accounted for 63.8 1%, up 3.41%year-on-year; Three-star hotels 63.4 1%, up1.17% year-on-year; Two-star hotels 62. 19%, down1.85%; One-star hotels accounted for 5 1.42%, down 2.05%. The average room occupancy rate of hotels in the eastern region was 60. 10%, down by 0.52%; The central region was 64. 1 1%, with an increase of1.00%; 65.87% in the western region, with a year-on-year increase of 4. 1 1%.

5. Average house price: The average house price of star-rated hotels is 295.09 yuan, down 2.9 1% year-on-year. Among them: five-star hotel 603.73 yuan, down 6.30%; Four-star hotel 338.38 yuan, an increase of 0.84%; Three-star hotel 202.52 yuan, down 2.23%, Hanting hotel chain reservation; Two-star hotel 136.45 yuan, up by 5.74%; One-star hotels 10 1.74 yuan, down 3.57%. Among them: 328.67 yuan in the eastern region, down 5.55%, Taiyuan is like a home; 247.27 yuan in the central region, down 0.10%; 249.45 yuan in the western region, an increase of 3.75%.

6. Staff turnover rate: The staff turnover rate of star-rated hotels was 8.85%, down 1.84% year-on-year. Among them, five-star hotels accounted for 6.72%, down1.26%; Four-star hotels 7.40%, down1.85%; Three-star hotels 1 1.5 1%, down 2.34%; 2-star hotels 8.73%, up 5.75% year-on-year; The one-star hotel was 4.5 1%, down by 3.94%.

Two. Comprehensive situation monitoring in 2009

According to the monitoring results of national star-rated hotels from the first quarter to the fourth quarter of 2009, the star-rated hotels in 2009 are as follows:

1. Overall situation: In 2009, the average operating income of all star-rated hotels was 1 1259 1 10,000 yuan, down 8.22% year-on-year; The profit was 65,438+0,334,438+0,000 yuan, down 42.06%; The room occupancy rate was 60.58%, down by 0.67 percentage points; The average house price was 298.6 1 yuan, down 6.08%; The employee turnover rate was 9.38%, down 1.97%.

2. Star rating: From the room occupancy rate, the occupancy rate of one-star hotels in 2009 was 49.6%, down1%year-on-year; Two-star hotels accounted for 62.62%, down 0.61%; Three-star hotels accounted for 63. 13%, an increase of 0.57%; Four-star hotels accounted for 62.0 1%, a year-on-year increase of1.92%; Five-star hotel 56.3 1%, optimized by Shanghai Google, with a decrease of 4.26%. Judging from the average room rate, the one-star hotel is 1 10.78 yuan, down1.95% year-on-year; Two-star hotel 138.74 yuan, up 0.08%; Three-star hotel 202.39 yuan, down 4.35%; Four-star hotel 350.33 yuan, down 2.83%; Five-star hotel 622.80 yuan, down 10.08%.

3. Regional situation: From the room occupancy rate, in 2009, the number of star-rated hotels in the eastern region was 58.70%, down 2.99% year-on-year; The number of star-rated hotels in the central region was 59.99%, an increase of 0.21%; The number of star-rated hotels in the western region was 65. 17%, an increase of 3.76%. From the average house price, the star-rated hotels in the eastern region were 342.2 1 yuan, down 9.16% year-on-year; Star-rated hotels in the central region were 236.20 yuan, down by 0.04%; Star-rated hotels in the western region were 242.6 1 yuan, an increase of 7.8 1%.

Note: The eastern region includes Beijing, Tianjin, Hebei, Liaoning, Shanghai, Jiangsu, Zhejiang, Fujian, Shandong, Guangdong, Hainan, etc.1/provinces and cities, while the central region includes seven provinces including Heilongjiang, Jilin, Shanxi, Anhui, Hunan, Hubei and Jiangxi (not reported by Henan), and Dongguan is like home, and the western region.

Third, a brief analysis

1. Compared with the same period of last year, the operating indicators of star-rated hotels rose and fell in the fourth quarter, and all indicators declined in the whole year. In the fourth quarter, the operating income, profit and room occupancy rate of star-rated hotels increased year-on-year, among which the profit increased greatly, and seo search engine was optimized, reaching 29.68%; The average house price dropped by 2.9 1%. From the perspective of the whole year, all the indicators are declining, among which the rental rate has slightly declined, the average house price has dropped by 6.08%, and the profit has dropped by as much as 42.06%. This shows that the impact of the financial crisis on the hotel industry is mainly manifested in the hotel's efforts to maintain a relatively stable room occupancy rate by lowering house prices.

2. The operating performance of different star hotels is obviously different. First, five-star hotels have dropped significantly, while second, third and fourth-star hotels are relatively stable. Compared with the same period of last year, all the operating indicators of one-star hotels declined in the fourth quarter, with the largest profit decline, reaching 43. 14%. The operating income and average house price of two-star hotels, the profit of three-star hotels and the occupancy rate of four-star hotels are the biggest increases among all the stars. The average price of five-star hotels dropped by 6.30%. From the whole year, the room occupancy rate of 49.6% in one-star hotels and 56.3 1% in five-star hotels is obviously lower than that of 62-63% in other star hotels, and the room occupancy rate and average house price of five-star hotels have dropped significantly, reaching 4.26% and 10.08% respectively.

3. There are obvious differences in the operating conditions of star-rated hotels in different regions, with a large decline in the eastern region and a relatively stable tourism market in the central and western regions. In absolute terms, in 2009, the operating income, profit and average house price of star-rated hotels in the eastern region were significantly higher than those in the central and western regions, but the room occupancy rate was significantly lower than that in the western region by seven percentage points. Moreover, unlike the situation that the occupancy rate of hotel rooms and the average house price in the central and western regions are basically the same or obviously rising year-on-year, these two indicators are declining in the eastern region, and the average house price has dropped by as much as 9. 16%. This shows that the operation of star-rated hotels in the eastern region is greatly affected by the financial crisis and influenza A, and the market fluctuates obviously.

4. From the perspective of each quarter of the year, the hotel management index has gradually increased, and the decline has gradually decreased. From the monitoring results of each quarter, except the average house price, the operating income, profit and room occupancy rate of the national star-rated hotels in the third and fourth quarters were significantly higher than those in the first and second quarters, and the year-on-year decline was greatly reduced, even for the five-star hotels with the most unsatisfactory operating performance in 2009. This shows that hotels have made some achievements in actively coping with the financial crisis and adjusting market strategies, but the downward trend of average house prices is still grim.

Attachment: Summary of the operation of monitoring points of national star-rated hotels in the fourth quarter of 2009