In marketing, what is fragrance marketing?

Of all the senses, smell is most closely related to memory and emotions. The effect of fragrance marketing is concentrated on the impact of fragrance on product brand evaluation, brand memory, advertising effect, etc. The impact of aroma on product and brand evaluations. Marketing practice has proven that pleasant aroma consistent with product characteristics can enhance consumers' evaluation of the product. In a scented shopping environment, appropriate aroma can enhance shoppers' evaluation of the store environment and products, and increase shoppers' desire to visit the store again. In addition, the presentation of aroma can increase people's evaluation of the brand, especially for non-famous brands. In a scented room, 80% of people will be more inclined to purchase or prefer a certain product, and many people express their willingness to spend 10 to 15 more dollars on the product. However, unlike the aroma of the product itself, ambient aroma may simultaneously affect shoppers' evaluations of all items for sale on the shelf, including those that are not suitable for scent.