Several basic principles to be followed in the production of outdoor advertising signs

Advertising Signage Manufacturing Shengshi Mingyuan Many new brands are struggling in the digital signage industry. It’s important to know how to adapt to the communication field, whether you are considering using it for your company’s hospitality lobby or using it to influence consumers. Purchasing intent, so it is necessary for new digital signage brands to adhere to five basic principles. Shengshi Mingyuan Company introduces the following five basic principles:

1. Vivid information: Digital signs transform monotonous data into dynamic videos, graphics, text and animations, which are more sophisticated than inkjet posters. It is interactive and can communicate with viewers about the consumption behavior of film and television viewers in a similar way to television.

2. Update information in real time: Unlike other signs, advertising sign production needs to be reprinted when updating information. The content and images of advertising sign production can be updated with appropriate information whenever necessary.

3. Estimated maximum impact: Because it is convenient to update digital signs, they can repeatedly broadcast the information that the audience needs every day. For example: a digital sign outside the hotel attracts morning customers to have breakfast in the hotel, and they will also want to have lunch in the hotel. It also displays the special price list for dinner. After dinner, customers will enjoy unique music in the lounge.

4. Comfort and credibility: In fact, the production of advertising signs relies on LCD and plasma panels, and even CRT displays - similar to the TVs in American family living rooms, which can display video By displaying information on the Internet to attract viewers, media with a certain credibility are more likely to attract customers, while some new media have not yet gained the trust of customers.

5. Linear and interactive replay: Advertising sign production can be used to replay a series of linearly related content, from the beginning, center and end. It can also replace the information query machine, allowing customers to query interactive content to satisfy them needs. The same digital sign can perform two tasks in multiple applications, using linear content and using touch screens to deliver special content to attract audiences.

Five Principles of Advertising Signage Production Whether it is a new brand or a large brand company that has dominated the shopping mall, it is inseparable from it.