Traditional Culture Encyclopedia - Hotel accommodation - The water in Paris tastes bad. Why is it so expensive?
The water in Paris tastes bad. Why is it so expensive?
Production cost, marketing strategy and other marketing strategies.
1. The production process of Paris water is relatively complicated, which requires strict water source selection, filtration, disinfection and bottling. These high standards mean high production cost, which is one of the reasons for its high price.
2. Paris Water has promoted its brand value and social status by sponsoring international sports events and selling them in high-end hotels and restaurants. These marketing strategies make Paris Water have a higher sense of social identity in the hearts of consumers, thus maintaining a higher price.
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