Many names in Qingdao are called Zhong Yi. What does this mean and what is the basis?

Zhong Yi Group is located in Qingdao, a famous coastal city with beautiful scenery and pleasant climate. Is a large-scale enterprise group mainly engaged in cigarette production and sales with diversified management. It is a large-scale backbone enterprise in China tobacco industry and one of the 520 key state-owned enterprises identified by the State Council.

Zhong Yi Group was formally established on 1994. Its core enterprise is Zhong Yi Tobacco (Group) Co., Ltd., which has three cigarette factories in Qingdao, Qingzhou and Tengzhou, as well as holding and shareholding enterprises such as Qingdao Zhong Yi Investment Development Co., Ltd. and Shandong Huifeng Tobacco Reheat Co., Ltd., with nearly 10,000 employees, total assets exceeding 654.38+300 million yuan and an annual output of 654.38+04,700 cartons of cigarettes. In the comprehensive evaluation of 20,000 large and medium-sized enterprises in China by the National Bureau of Statistics and the State Economic and Trade Commission, Zhong Yi Group is one of 12 out of the top 500 enterprises. He has been awarded "Outstanding Contribution Award of China Enterprise Management" by china enterprise confederation and China Enterprise Association, and "Ten Flags" of Qingdao Industrial Transportation System. A series of cigarettes represented by "Hadmen", "One Pen" and "Eight Happiness" are sold all over the country and exported overseas, enjoying a high reputation among consumers. In 2004, the sales revenue was 7.25 billion yuan, the profits and taxes were 4.08 billion yuan and the profits were 650 million yuan. Since the establishment of 1994, Zhong Yi Group has accumulated profits and taxes of more than 26 billion yuan, which has made outstanding contributions to national economic construction and local development.

The history of Zhong Yi can be traced back to 19 19 "Qingdao Branch of British Tobacco Co., Ltd.". 1952 was taken over by the government and renamed as the state-owned Qingdao cigarette factory. Because of its wide product coverage and high popularity, it was once called the "blue sky" of China tobacco industry together with Shanghai and Tianjin cigarette factories in the history of tobacco development in China. 1992, the enterprise decided to resume the production of old famous brands such as Hadmen, and the historical famous brand Hadmen, which disappeared for 30 years, was strongly launched in the Great Hall of the People in Beijing and reappeared in front of the world. Later, we successively developed time-honored brands such as Hongxibao, Lao Dao, Taishan, Huangxibao, Jinhong and Yiben. It can be said that the successful return and strong development of historical brands have laid a solid foundation for the development of Zhong Yi Group.

Zhong Yi Group attaches great importance to the sustainable development ability of enterprises, and has invested heavily in large-scale technological transformation, so that the technical equipment level of the main cigarette production enterprises of the Group has reached the domestic advanced level. Established the first automated logistics system in the industry, reaching the domestic leading level, and was awarded the second prize of modern science and technology management by the State Economic and Trade Commission. In the industry, the first batch of national technology centers were established, allowing the establishment of postdoctoral workstations, and the technological innovation system of enterprises was continuously improved. Informatization construction is also in the forefront of the country. The MIS project won the second prize of the State Tobacco Monopoly Bureau and the second prize of the China Academy of Sciences. CIMS project won the second prize of national enterprise management innovation and was listed as a national 863 plan application demonstration project by the Ministry of Science and Technology. At present, as an important part of the "Tenth Five-Year Plan 863/CIMS" project in tobacco industry, the "Tenth Five-Year Plan /CIMS" project in Zhong Yi has achieved initial results. Including BI, OA, CAD, etc. The ERP projects of Qingdao Tobacco Factory and Tengzhou Tobacco Factory also started at the same time.

In order to speed up the development of enterprises, Zhong Yi Group has carried out ex situ technical transformation of Qingdao cigarette factory. The new factory covers an area of 550 mu. We will adhere to the technical transformation direction of high starting point, high technology, high structure and high efficiency, meet the requirements of "six first-class" in design, technology, management, construction, environment and economic benefits, and build a large-scale digital enterprise with an annual output of more than one million boxes, integrating operation informationization, logistics automation and management and control.

Since 2004, Zhong Yi Group has earnestly implemented the main tasks of "deepening reform, promoting restructuring, moving towards joint development and * * * common development" in the State Council, determined the strategic thinking of accelerating the pace of brand integration and resource integration, and made every effort to cultivate strong brands and build advantageous enterprises. In 2004, Zhong Yi Group successfully completed the "four unifications" of assets, brands, procurement and sales of Tengzhou Tobacco Factory under the Group. At present, the "four unifications" of Qingzhou Tobacco Factory are being implemented. In terms of brand integration, remarkable results have been achieved, and the three leading brands "Hadmen", "One Pen" and "Eight Happiness" have developed rapidly. In 2004, the sales volume of "hardman" increased by 159.27% year-on-year, ranking second in the country and entering the top six. In 2005, the brand will exceed 6.5438+0 million cases, with a strong growth momentum. The sales volume of "One Pen" increased by 76.8% year-on-year. Leading the healthy and rapid growth of brands has become a sharp weapon for Zhong Yi Group to cope with future challenges and fight the market.