Traditional Culture Encyclopedia - Hotel accommodation - How to operate and promote hotel websites
How to operate and promote hotel websites
1. Understand the characteristics, background and market scale of rival websites, and analyze their development trends and means.
2. Understand the Internet environment where the website is located, avoid the development risks of the website, and formulate the strategic planning and long-term and short-term operational objectives of the website.
3. Be familiar with the industry trends, understand the market trends, and adjust the development context of the website in time.
Two, according to the development stage of the website, formulate the development path of the website stage, and urge the website operation to advance according to the established goals.
1, according to the strategic objectives, plan the website development stage objectives.
2, according to the stage goal, make website product planning.
3. Make the website operation plan and strictly implement the website operation progress.
Three, in the process of implementation, to develop detailed job responsibilities and performance appraisal system to support the development of the website.
1, according to the website operation progress, formulate job responsibilities and specifications.
2, according to the job responsibilities and norms, formulate job performance appraisal.
3, according to the post arrangement, formulate and improve the smooth and strict website operation process.
Fourth, build a website operation team, optimize the website operation process, improve the website customer service system, break through the website sales bottleneck, and gradually enhance the website brand and popularity.
1, improve the website operation process.
2. Improve the website customer service process system.
3. Take the lead in breaking through the bottleneck of website sales and creating integrated marketing and professional advertising services for website advertising services.
4, media cooperation, improve website visibility.
Five, avoid the risk of website development, solve the website public * * *
1 to avoid the risk of website development.
2. Solve the crisis of website publicity.
3. Establish government relations
4. The right to speak on the website and the establishment of media image.
Responsibilities of website operation
Revise and implement the company's strategic plan and the system and business process related to daily operation;
Plan, promote, organize and coordinate the company's major business plans, track market development and adjust strategies;
Establish a standardized and efficient operation management system and optimize it;
Formulate the company's operating standards and supervise their implementation;
Formulate the company's business indicators and annual development plan to promote and ensure the smooth completion of business indicators;
Formulate strategic development and business plans of all departments in the operation center, coordinate the work of all departments, and build and develop excellent operation teams;
Complete other tasks temporarily assigned by the general manager.
First, the website ability:
1. Overall layout
2. The whole user interface
3. Website structural ability
Second, technical ability.
1. Understand the influence of various technologies on the website platform, and know what kind of server platform should meet what standards. Knowledge of commonly used Internet systems, three platforms, windows, Linux, UNIX and their applications is required.
2. Understand the advantages and disadvantages of ASP, PHP and JSP, and know their applications.
3. Understand the application-level structure of three major databases, access, sqlserver and mysql, and the characteristics and structure of each data.
Third, combat capability.
1. Understand the price changes in the market.
2. Pay attention to product structure
3. Pay attention to customer needs
4. Pay attention to the rational development of websites
5. Pay attention to environmental change
6. Pay attention to business accumulation
Fourth, the strategic market ability.
1. Be familiar with how to closely integrate network capabilities with offline resources, and re-optimize cooperation with network and offline resources to generate new content.
2. Understand the commonly used website marketing and sales models, and know how to deliver information to customers in need with minimum cost. Understand the content of integration and interactive marketing.
3. Know where to appear and what kind of people to meet. Including three places, where there are customers, where there are peers and where there are business opportunities. What kind of people you meet varies according to your needs.
Verb (abbreviation for verb) team management ability
1. Know the people you lead and manage, their professional abilities and personality characteristics, and know what they are and what they can do.
2. Make a work plan, and be able to control and feedback, pay close attention to the implementation process, communicate with the team, and deal with problems at any time.
3. Maintain team vitality, pay attention to members' emotions at any time, know how to mediate when members' emotions fall into negative emotions, and create and maintain a pleasant working environment for everyone.
Baidu search: Xinxiang Wang Jiaxing
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