Why did LVMH boss pay for the restoration of Notre Dame de Paris?

According to Agence France-Presse, Fran? ois-Henri Pi Nuo, the French billionaire and chairman and CEO of kering, issued a statement immediately after the fire, promising to donate 1 million euros or 757 million RMB to rebuild Notre Dame through Artemis, a family-owned company. According to public information, kering was founded in 1963 by Francois Pinault and is now managed by his son Fran? ois-Henri Pi Nuo.

kering owns a series of internationally renowned brands, including Gucci, Yves Saint Laurent, Alexander McQueen and Balenciaga. Perhaps the Pino family is not best known to China people for their commercial achievements. In 29, the bronze mouse head and rabbit head of Yuanmingyuan were auctioned in Paris, France, which attracted the attention and condemnation of the international community. The bronze animal heads of the 12 Zodiac animals were cast in the Qianlong period of the Qing Dynasty. They were designed by Lang Shining, an Italian court painter of the Qing Dynasty. They were originally part of the fountain outside Haiyan Hall in Yuanmingyuan. Every day, these animal capitals sprayed water for two hours in turn, and the scene was spectacular.

In p>186, the British and French allied forces burned the Yuanmingyuan, and the bronze statue of the animal head of the zodiac was lost overseas. The Pino family bought these two animal heads from the original owners of cultural relics. On June 28th, 213, they officially donated the bronze statue of the mouse head and rabbit head to China, and now it is collected in the National Museum of China. The Pino family with billions of assets is also the largest collector of contemporary art in the world.

in addition, the Pino family's collection also owns two historical landmarks in Venice, Italy-Palazzo Grassi in the 17th century and Punta della Dogana in the 18th century. This time, Notre Dame de Paris, a historical treasure, was burned, and it is not difficult to understand that Henry Pi Nuo, who loves collection and art, was the first to stand up and express his support.