How to run a good tobacco and liquor shop?

The tobacco and liquor store has been open for a year and a half.

The shop is about 20 square meters. He was a big retailer before picking up people. It has a commercial history of 65,438+00 years. Profit must be profit, just how much. At that time, the daily turnover in April was more than 500, and it is said that the summer peak season can sometimes exceed 2000.

Now that you have answered, it doesn't matter what the man looked like before. We should operate according to our own thinking.

For tobacco, it is a state monopoly, and we can only operate within a reasonable range of 10%. In the homogeneous market with the same price, the competition of tobacco and alcohol specialty stores has been very fierce. Its own profit rate also determines that there is no differentiated marketing model in this industry.

Generally speaking, big stores mainly sell high-grade cigarettes to gift givers, while small stores mostly make some daily rations for smokers for nearby residents, mainly at the low end. Neighbors think that as long as consumers.

At present, most tobacco hotels only sell real cigarettes, and there are not many shops selling fake cigarettes. At least according to the geographical location of our store, we can't sell fake cigarettes. Although it is along the street, 70% of the businesses are really formal and 30% are mobile.

Take real cigarettes as an example. There are more than 20 licensed tobacco dealers in a street of 2 kilometers. If you want to run well, you must make your own characteristics.

Now consumers are most afraid of buying fake cigarettes. Even if they sometimes buy real cigarettes, they will suspect that they are fake cigarettes or unsalable cigarettes because the store is relatively small, and they will not taste in their mouths.

So I decided to work hard on the zero-box anti-counterfeiting first, and went to the advertising agency to make a one-time laser anti-counterfeiting sticker with a price of 654.38+ 0.71,with almost no cost. There are anti-counterfeiting names and anti-counterfeiting telephone numbers of tobacco companies on the anti-counterfeiting, so that the price comparison between customers is basically solid. The only counterfeiter in this street. Knowing that this shop sells real cigarettes, business has improved little by little.

The tobacco cabinet was originally placed outside. As the weather turned hot, I felt that it had some influence on the taste of tobacco, so I decided to move the counter inside to avoid direct sunlight. A pair of underpants is specially set in the back room, which can avoid direct sunlight and dust pollution, keep the original flavor of tobacco to the maximum extent, don't put all the cigarettes outside, and save some people who stare at them every day. Save a lot of trouble, after all, 20 square meters of shops are mainly retail, and the overall wholesale is very small. Tobacco is more attractive outside.

The import and export of tobacco is strictly controlled, and cigarettes can be sold for two weeks. Cigarettes that can usually be sold but go slowly are sold for 2 months. At this time, I took all the profits and sold small gifts of lighters. All the new cigarettes have been tried, and I introduce them to customers because I think they are cost-effective. I met a group of old customers who like to smoke new cigarettes. Slowly, as long as the new cigarettes are smoked well, they will be snapped up as soon as they enter the cabinet.

Sometimes I talk to customers about cigarette labels. I collected hundreds of them myself, and slowly I became a smoker with my clients.

It has been in business for several months, and now I have a good idea of what cigarettes I can sell in the store and how much I can sell every month, and I have started to purchase boxes by boxes.

If you want customers to remember you, you must remember them first. Regular customers hardly smoke when they enter the store now. As long as they enter the store, I will put the cigarettes they want directly on the counter and leave directly after paying the bill, which directly shortens the trading time and greatly increases the direct feelings with old customers.

Of course, most cigarettes are supplied in limited quantities now, and the ratio of cigarettes in this province and other provinces is about 5: 5. Those who like to smoke foreign brands should be trained to continue smoking, but I can't come up with so many local cigarettes.

Occasionally, I can buy foreign cigarettes, local ones, and I can buy any cigarettes without foreign cigarettes, so I often run out of stock. Even if there are dozens in the cupboard, don't take them out.

In this way, customers will think that you don't accept cigarette resale. In fact, there are no cigarettes that can't be bought. There is a cupboard full of local cigarettes. How much are foreign cigarettes? I have been in the business for four months, and I have basically found out the smoking habits of my customers, and the local smoke has disappeared from the cupboard.

In order to impress customers with details, small shops usually collect a lot of broken coins. I always put my money in the bank and never give it to my clients. Some customers like to use new coins, so they keep them for her and ask her to keep them for her.

When the big supermarket closes in the morning and evening, strangers will not sell local cigarettes. There is no way. The task of tobacco must be completed. If you don't follow him, the business is over. A few of them ran away, but most of them were fine. Many unsalable cigarettes are sold at this time. Especially those who get drunk at night, they are all drunk like that. What are the requirements for cigarettes? There must be a smaller price difference.

In fact, the price difference of many cigarettes is 20%. Selling these cigarettes is the profit growth point of cigarette shops, such as Yunyan, 10 yuan Chufeng. I won't elaborate on how to sell 5MG Zhongnanhai, Zijiao 15 Purple Nanjing, 14 Liqun, 20 yuan Golden Nanjing, Longfeng and Changbai Mountain. See for yourself, there will be a way in the article. Anyway, I'm full of tobacco, which is not enough to sell all year round.

Doing sales is to create a market, turn slow sales into best sellers and turn bones into gold.

Any cigarette is its own characteristic, and using it is a selling point. Like the slow-moving 13 Yuan Zhenlong, its unique Chinese medicine formula is actually a selling point. I have been a cigarette shop for several months, and so far there is not a box of unsalable cigarettes.

Being willing is a spirit and a culture. You can't forget the old customers when you make money. They are the cornerstone of the store. I bought a lot of ashtrays and a small flint lighter that can be tied with keys and distributed them to those loyal old customers. Word of mouth suddenly expanded. My shop is in the middle of the street, and now East and West are beginning to crowd into it. In the summer peak season, the turnover has exceeded 4000, which is a breakthrough in the original business.

In the next two months, we will continue to send some gifts to a group of old customers. In fact, a considerable part of the gifts sent this time were sold, because they were all carefully selected at that time. 5 Fast forward retail price 10 yuan, with good quality and price. In the last account, the basic income and expenditure was a little surplus, which was really unintentional and didn't cost money to spread word of mouth.

The success of any sale depends on the details. Even if we are looking for change, we only give them 20 change when we meet older customers. We don't study consumers. That's shop-watching, not shop-opening.

Small business should be big, and big business should be refined.

Small enterprises are people, and big enterprises do things.