How does the hotel sales department analyze the daily business report of the hotel?

First, the occupancy rate, we should pay attention to each cycle, which months are the peak season in a year, and customers are concentrated in the first, middle and late months of a month. The difference between weekends and ordinary days in a week is convenient for pricing, especially for customers such as teams and agreement customers who want to price in advance.

Second, the customer structure,

1) team

2) Individual customers (agreed customers, uninvited customers)

3) Booking tickets online, etc.

Knowing the customer structure makes it easy to control the room status, that is, to control the reception and arrangement. For example, the team price is low, and when there are many individual customers, try to bring fewer individual customers. We should also know who the individual customers are and arrange or even visit them in person if necessary.

Third, the price includes individual price, agreement price and online booking price, average price and total turnover.