Traditional Culture Encyclopedia - Hotel accommodation - What's the name of the manager of Qiqihar Baihua Supermarket Electronic City Store?
What's the name of the manager of Qiqihar Baihua Supermarket Electronic City Store?
In 2002, Qiqihar Baihua Science and Technology Electronic City was newly opened. In order to attract merchants, Qiqihar Baihua Science and Technology Electronic City put forward the preferential policies of "rent-free, tax-free and electricity-free". The policy has come out, IT people flock to the city, and the merchants in Baihua Electronic City are full. Before the opening of Baihua Science and Technology Electronic City, a market survey was made on the household penetration rate of IT products in Qiqihar. The survey results show that the consumer market of IT products in Qiqihar is still very large, and the space of Baihua Science and Technology Electronic City needs to be developed. However, the market seems to be playing a gray joke with Baihua Science and Technology Electronic City. In less than a year and a half after its opening, many businesses had to end their business in Baihua Science and Technology Electronic City because of poor business performance. Faced with the current situation of rent withdrawal, the operators of Baihua Science and Technology Electronic City have embarked on the road of discussion, thinking and reform. Ms. Liu Wei, general manager of Qiqihar Baihua Science and Technology Electronic City, led the electronic city managers to inspect all parts of the country, asked for advice from major IT stores, learned from them, found problems during the visit and grew up through improvement. Taking the road of professional development, Ms. Liu Wei told reporters: "At the beginning of the opening of Baihua Science and Technology Electronic City in 2002, we followed Qiqihar Baihua Group to develop in an all-round way and encouraged businesses to compete freely. Electronic City is planned to be a complex and comprehensive business and sales model, with mobile phones on the first floor, computers on the second floor and home appliances on the third floor. Because of the large market space, it is undoubtedly a maze for consumers to walk into the store. Many consumers can't find the products they want, and finally they are disappointed. Some dealers have opened companies in two computer cities in Qiqihar, but they have limited energy and can only take care of one side. Because the dealer neglected one thing, it indirectly brought economic losses to the electronic city. In view of various factors, we actively seek new ways to break through the tight encirclement and obtain development. Considering the complexity of the store layout, Ms. Liu Wei actively advocates adjusting the store layout. From the perspective of merchants and consumers, Ms. Liu Wei made a decision to segment the market and take the road of specialization. We will break the original complicated business order, cancel the business qualifications of non-IT products such as mobile phones and household appliances, and operate in different regions according to the types of IT products. At the same time, establish and improve the second-hand trading area and make a fuss about the low-end consumer market. Ms. Liu Wei put forward the business idea of changing from the focus of industry sales to the terminal sales in the consumer market, and suggested and guided businesses to make efforts in the retail market. The store actively assists merchants in pushing mainstream mass consumer IT products in the range of 3,000-4,000 yuan. Increase the digital market, brand image area and other characteristic business districts, so that consumers can better and fully enjoy the consumption process. After four years of consolidation, in 2006, Baihua Electronic Science and Technology City finally won a good performance of greatly increasing the rental rate. When IT practitioners returned to Baihua Electronic Technology City again, they all gave thumbs up and praised this thoroughly remoulded IT store. Open source competition and merchants have grown together, with a business area of 20,000 square meters, which makes many leasing operators feel the development space of Baihua Science and Technology Electronic City. In order to make full use of these business advantages, general manager Liu Wei is thinking about how to guide the store to glory while seeing the gratifying situation of soaring rental rate! In order to improve the business performance of customers, general manager Liu Wei constantly attracted foreign customers to take root in Baihua Science and Technology Electronic City during his inspection. The presence of foreign merchants has injected fresh blood into the store and brought new ideas and new models to the peers. In the investment promotion work, Liu Wei advocates avoiding the phenomenon that a merchant opens stores in many places, and encourages business operators to do fine business, survive in stability and promote development in stability. Liu Wei also put forward the business philosophy of "attracting investment by business" and "attracting investment by business". Through merchants, more and more operators are introduced into Baihua Science and Technology Electronic City, and after realizing large-scale operation, Baihua's name is well known. Baihua Science and Technology Electronic City has also introduced a new entry encouragement system to actively support and guide IT operators who start businesses in Baihua Science and Technology Electronic City, so that they can feel the warmth of the store and see the hope of their careers. What's more worth mentioning is that before 2006, when the rental performance of Baihua Science and Technology Electronic City was not satisfactory, Liu Wei, the general manager, insisted on implementing the "last elimination system", which ended the monopoly of vendors with poor business performance on booths, brought a benign development environment of "competition and cooperation" to stores and promoted the enthusiasm of merchants.
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