How to increase hotel popularity and passenger flow?

I come from this hotel and try to answer this question.

The popular way of publicity now is very different from the past. In addition to traditional physical advertisements and TV broadcast advertisements, network promotion is also needed to improve visibility and exposure.

1? The hotel operates under the official WeChat account.

The first time to publicize the hotel's own consequences activities, such as eating two for one, housing discounts, etc., as well as seasonal promotions, summer price concessions, wedding season and so on. At the same time, the official WeChat account is also a reflection of the hotel's own strength.

2? KOL Promotion among Internet Celebrities (Emphasis)

This is a very popular propaganda trend in society. KOL is a small group of people who are concerned by specific groups. If the hotel wants to promote the parent-child aspect, it can cooperate with KOL. If it is a business hotel, you can also find a business KOL to promote it, which will be more purposeful. In addition, KOL has its own traffic. Through their publicity, it can be widely spread on the most popular network platforms.

3? Cooperate with OTA platform

Design some special tourism products with the third-party OTA platform, such as two days and one night, two mornings and two nights? What is the all-inclusive price of afternoon tea or swimming tickets or scenic spots tickets? It can be used on weekends and holidays to attract mothers who wander around all the year round looking for special activities, which is also a great business opportunity.

4? Hold a large-scale promotion meeting in the hotel, invite local and nearby large companies to visit the hotel, eat, drink and have fun, sign a long-term housing agreement, and more importantly, let the company think of your home as soon as it needs the hotel to hold activities.

5? celebrity appeal

It is also feasible to invite a popular student or Hua Dan to make a film for publicity, or sponsor some variety shows, or get free accommodation in exchange for filming opportunities for movies and TV series, but the cost is relatively high.

When the popularity goes up, the number of passengers will naturally increase. At this time, the most important thing is how to make the guests become repeat customers or introduce more people to stay.

1? 3 meters of sunshine?

Guests always put down their guard and smile and need to be trusted. Employees must always smile and smile at guests within 3 meters. You'd better say the guest's name. Good service attitude must be the highest level of guest experience.

2? Strong operation team

Service quality is particularly important. Even if the guest's problem can't be solved in the first time, apologize and appease it at the first time. If you meet unreasonable guests, you must be polite and be a qualified service person. Of course, the speed of solving problems is also very important, both the front desk and the logistics should have enough ability to solve them.

3? Quality additional service

Such as catering, gym, laundry, etc. Let the guests have the impulse to spend again.

The above is almost a popular and effective way of publicity, I hope it will be useful to you.