Brand activities of Mellon coffee

Mellon Coffee participated in the 23rd Shanghai Hotel Supplies Expo

HOTELEXChengdu214.8.8-8.1, Mellon Coffee staged a different show here. In this exhibition, Mellon will display its own brand series of baked beans, family DIY coffee and other products. In order to let everyone know Mellon products more intuitively, during the exhibition, Korean coffee prince Jin Zhenkui, Korean coffee champion Li Panshi and China Lahua champion Huang Yan sat in Mellon booth and delivered champion coffee to the audience with Mellon's coffee beans. At the same time, three champion baristas also brought wonderful flower-pulling shows on the exhibition stage.

Korean coffee prince Jin Zhenkui won the Korean flower-pulling competition in 211 and the fourth place in the world flower-pulling competition, and won the WBC championship in Korea in 213. The ever-changing flower-pulling technology has attracted the attention of the world coffee circle, and he has published the book Jin Zhenkui's Flower-pulling Art, which has become a representative textbook in the coffee flower-pulling field. In South Korea, he has successfully cultivated three champions, and Li Panshi, the champion barista who attended this exhibition (winner of the 212 Korea Flower-pulling Competition) is one of his students.

In this exhibition, Jin Zhenkui held a book signing ceremony next to the performance stage, and the audience who bought the book on the spot also got the coffee made by the champion barista, which enriched the audience's mind and taste. Now, Jin Zhenkui, who is both BARISTA and TRAINER, has added a new identity, holding hands with Mellon in China and becoming a coffeeconsultant. After that, he will sit in Mellon's flagship store in Shanghai, Lower Coffee, train a champion team and build a specialty coffee chain store in Mellon.

Melon Cup Coffee Flower Classic

On May 3th, 214, the first Melon Cup Coffee Flower Classic was successfully held in colorful MeTown, Kunming. BARISTAKIMJIN-KYU, Prince of South Korea's Lahua, BARISTALEEBANSUK, Champion of South Korea's Lahua, and Huang Yan, Champion of China's Lahua, three big coffee judges were on the scene. Eleven coffee experts from all over the country gathered and had a fierce competition. Li Xiaogang from Kunming Jiesi Trading won the championship, Liang Fan from Chongqing Flores Coffee won the runner-up trophy, and the third-place trophy went to Wang Xuechao, Chongqing Sunbird Training School.

during the competition, the live performances of the three invited judges were wonderful, which made all the contestants and spectators enjoy a feast of vision and taste. At the end of the event, South Korea's Lahua Prince Kim Jong-soo announced on the spot that he had joined Mellon Coffee and became the honorary dean of the Coffee College. Mellon Coffee and Jin Zhenba will join hands to create the highest quality boutique coffee in Asia.

After the competition, on May 31st, the judging panel also organized a post-competition guidance meeting for each player to analyze and guide the competition.