Why is there such a development trend of hotel industry driven by Shanghai's Spring Festival scene?

Affected by the COVID-19 epidemic, in order to prevent the epidemic from expanding, the government also strongly advocated celebrating the holidays on the spot, reducing the pressure brought by passenger transport in Spring Festival travel rush and preventing the spread of the virus. In order to let residents stay in the same place for the holidays, the local government will also introduce various concessions to attract residents. Some places give New Year's red envelopes to those who stay for the holidays on the spot, and some places send New Year's gift packages to let them feel the festive season in a foreign land. Local festivals in Shanghai have also promoted the consumption of local hotels. According to the official instructions of local festivals, people's pursuit of a better life and the concept of enjoying the present, this development trend is also inevitable.

On-site festivals reduce unnecessary troubles.

? Spring Festival is the most important festival in China. In such a family, many people want to be reunited with their families. The Spring Festival is a major reason for China people to emigrate. No matter how far apart, how much overtime pay you have, you should go home and reunite with your family to welcome the Spring Festival. 202 1 Spring Festival, in order to respond to the needs of official epidemic prevention and control, many residents prefer to spend the Spring Festival on the spot instead of going home. Vacation on the spot can not only bring safety to yourself and others, but also reduce unnecessary troubles caused by going out and going home. Therefore, it is also a correct decision to promote the concept of holidays on the spot.

Shanghai local festivals promote the development of hotel industry.

? Many people will get together at home during the holidays, and some people will have a romantic trip with their families during the holidays. Rarely bring the whole family to the hotel during the Spring Festival. 202 1 Spring Festival, the hotel industry in Shanghai developed because of local festivals. According to legend, a well-known hotel in Shanghai has increased a lot due to local holiday consumption, and the hotel occupancy rate has reached more than 70%, which was impossible in the past.

Hotels in Shanghai have launched various themed hotels.

Even if it is a local holiday during the Spring Festival, it will not be simple. Many people choose to stay in theme hotels to experience different feelings of the Spring Festival. For example, check-in spree, cooperative brand discount and check-in discount, gourmet plus hotel, sports plus hotel, viewing plus hotel, film plus hotel, Mediterranean style hotel, tropical rainforest style hotel and other theme hotels. Even if you can't go deep into the Mediterranean and tropical rain forests, you can experience the customs of the changed area. With the improvement of living standards, the change of people's consumption concept is the main driving force for the development of theme hotel industry.