Super 15 cities issued a "price limit order"! Quick freezing of second-hand houses in first-tier cities

This National Day holiday, Li Jing (pseudonym) who returned to her hometown learned an amazing news from her parents: the price of a house bought by her family two years ago has dropped by more than 20% this year.

Li Jing's hometown is a small third-tier town, and his house is on the outskirts of the city, which is the hardest hit area of this house price decline, but even the house in the city center has fallen by about 15%.

Not only the third-and fourth-tier cities, but even some provincial capital cities have already "failed".

Recently, Harbin issued the "Implementation Opinions on Promoting the Stable and Healthy Development of the Real Estate Market in Our City", proposing housing subsidies, relaxing the housing age of second-hand housing provident fund loans and other 16 "rescue policies".

A real estate agent in Harbin told 2 1 Century Business Herald that 16' s new real estate policy is to encourage foreigners to buy houses in Harbin. After the introduction of the New Deal, more people bought houses. At present, the sales department can't be said to be full, but it is really busy.

Zhang Dawei, chief analyst of Zhongyuan Real Estate, told 2 1 Century Business Herald that the direct reason for the decline in housing prices in China this round was the tightening of credit, and the second-hand houses were the most affected. At present, the transaction volume of second-hand houses in first-tier cities has fallen the most. However, the current "bailout" policy has not touched the root of the downward adjustment of the market, and the "price limit orders" issued by many cities may even be counterproductive.

Cold and cheerless "golden nine silver ten"

This year's "Golden September and Silver 10" for real estate is particularly deserted.

Zhang Dawei pointed out that at present, the number of cities issuing "price limit orders" has increased significantly, including Ezhou, Dongyang, Zhangjiakou, Heze, Yueyang, Kunming, Shenyang, Jiangyin, Guilin, Zhuzhou, Tangshan, Nantong, Xuzhou, Xinyi and Anqing. Among them, including Li Jing's hometown.

"I chatted with the agent and found that the unit price of the first phase of the same real estate was 8000-1000000 yuan. Now the second phase of the new opening is only 7000 yuan, and it fell by1000 yuan as soon as it opened. Many buyers in the first phase are not satisfied." Li Jing said.

Not only third-tier cities, but also provincial capital cities such as Harbin are also preventing housing prices from rising and falling. The reporter of 265438+20th Century Business Herald noted that on September 9 this year, the Housing and Urban-Rural Development Bureau of Songbei District of Harbin issued the Notice on Stabilizing the Real Estate Market, proposing to insist on stabilizing the price of commercial housing.

"The house price in Harbin has dropped. The government issued a' price limit order' to prevent house prices from falling too much, but even so, the house prices in Harbin have dropped, which is very cheap. " The above-mentioned Harbin housing agency said.

He further stated that the average unit price of new houses in Harbin dropped by about 2,000 yuan this year, while the previous unit price of Songpu Guanjiang International reached 6.5438+0.3 million yuan/flat, and now even the north and south units are about 6.5438+0.00 million yuan. "Some people just look at the house and dare not buy it when the price falls. The' daily limit order' is to give the people (603,883 shares) a' reassuring'. "

Zhang Dawei said that according to the online signing rules, generally speaking, if the actual sales price of real estate is lower than the online signing price 15%, it will not be put on record. However, before that, everyone was trying to prevent the price from rising excessively, without considering the problem of decline. However, the corresponding regulations have played a role in limiting the decline. Many cities have not issued a "price limit order", but there are actual restrictions.

That's true. 265438+20th Century Business Herald reporters learned about Xiamen, Fujian, Huizhou, Guangdong and other places. A Xiamen real estate agent told 2 1 Century Business Herald that the government's "price limit order" generally has two aspects: price limit and discount limit.

"Our staff selling new houses originally planned to get a 92% discount, but in order to avoid market chaos, the government limited the maximum discount to 15%." The above-mentioned intermediary pointed out that the Xiamen property market was hot for some time in March and April this year. However, with the reduction of bank loans, the loan time has been lengthened and the number of customers has plummeted. A client booked a room in April and May this year, and it is still delayed.

"In September and June this year, there were more customers than before, but the price was still not good." The above-mentioned Xiamen intermediary pointed out that it is expected that there may be cheaper houses in the market by the end of the year.

A Huizhou real estate agent told 2 1 Century Business Herald that the property market will be hot in the second half of last year, but it has declined this year. For them, Huizhou's online signing data in July and August dropped by 22%.

"The banking policy has tightened loans, resulting in second-hand houses being difficult to sell and new houses being discounted." The above-mentioned Huizhou intermediary said that some properties are directly discounted by 10%, and developers are also thinking of various ways to promote sales, such as reducing down payment or even installment down payment.

Quick freezing of second-hand houses in first-tier cities

Statistics from the Central Plains Real Estate Research Center show that the data of second-hand houses in first-tier cities plummeted across the board in September, and the overall data hit a multi-year low.

The second-hand housing market in Beijing has completely frozen. In September, the transaction volume of second-hand houses was only12,575 sets, which was 27% lower than that of17,259 sets in 2020 and 2 1% lower than that of the previous month, setting a market low of 18 months in a row. In September, the number of transactions in Shanghai was only 1 1 000, which was about 40% lower than that in August. In September, 6 198 sets of second-hand houses were sold in Guangzhou, down 27.38% from the previous month and 56.04% from the same period last year. In September, the transaction of second-hand houses in Shenzhen was 1765 sets, down 13.6% from the previous month.

Zhang Dawei pointed out that from the perspective of second-hand housing, the decline in transaction volume in first-tier cities was the most serious. First, the purchase restriction in first-tier cities is the strictest among all cities, and second, the credit tightening has a great impact on it.

"The most direct impact of credit tightening is second-hand housing, which has the most serious impact on first-tier cities and relatively weak impact on second-and third-tier cities." Zhang Dawei said, but the property market in third-tier cities is also having a hard time, because the real estate supply in third-tier cities is relatively saturated, and it is more obviously affected by the "thunderstorm" of some large enterprises.

Not only second-hand houses, but also new houses were greatly reduced across the board in September. The average transaction area of first-tier cities decreased by more than 23% month-on-month and 47% year-on-year, while that of second-tier cities also decreased by 6% month-on-month and 30% year-on-year. Third-tier cities decreased by 26% month on month and 52% year on year.

During the National Day, the data of Zhongyuan Real Estate showed that the new transaction volume in the real estate market in most cities reached the lowest point for many years, and the second-hand houses in first-tier cities were close to zero. During the long holiday in previous years, the wave of returning home buyers in third-and fourth-tier cities almost completely disappeared, and the phenomenon of accelerated discounts in third-and fourth-tier cities began to appear obviously.

This makes many families who buy houses like Li Jing fall into confusion.

Wang Ting (pseudonym) bought a new house in jiaomei on October 20th (jiaomei is located at the junction of Xiamen and Zhangzhou, and belongs to Zhangzhou). The purchase price was1nine thousand nine hundred and ninety-nine yuan/square meter, and now she intends to sell it at 16000 yuan/square meter.

"When the market of 20 17 was good, we bought a set with the wind, but now the funds are tight and the house price is still falling. I still want to sell it, although it will lose money, almost 600,000." Wang Ting said.

Zhang Dawei said that the first reason for the "quick freezing" of the property market was the overall tightening of mortgage loans, which generally lasted for more than three months, leading to the near stagnation of second-hand housing transactions in the national property market, and the second-hand housing transactions in Shanghai, Shenzhen and Beijing all fell to historical lows. Second, real estate regulation and control continued to escalate. In September, there were 62 real estate regulation and control in China, 420 from May 438+0 to August, and 482 since 20021.

"Judging from the current' bailout' policy, it has not touched the root cause of the market downturn. The "price limit order" has not completely stopped the downward trend of housing prices in these cities. Many properties have broken through the price limit order in disguise by sending down payment, sending cars and sending 400,000 furniture cards. " Zhang Dawei said that the only way for real estate enterprises to save themselves is to cut prices and promote sales. However, with the emergence of price limit policy, the liquidity of enterprises is becoming more and more tense.