How to achieve quality tourism?

The 2018 National Tourism Work Conference emphasized the development concept of high-quality tourism. It can be said that the upper antenna is the need for national strategy and overall development, and the lower ground line is the own laws and internal logic of the development of the tourism industry. Intermediate line of fire - to meet the people's growing and upgrading needs for a better tourism life.

The new era gives birth to new concepts

“The concept of high-quality tourism can be said to be the upper antenna, the lower ground wire, and the middle live wire.” Professor at Nankai University and Secretary-General of China Tourism Think Tank Shi Peihua said that this was put forward under the strategic judgment that our country’s economy has shifted from a stage of rapid growth to a stage of high-quality development proposed at the 19th National Congress of the Communist Party of my country and the Central Economic Work Conference. "Entering a new era, my country's tourism industry has shown new changes and new characteristics in terms of industry scale, product supply, consumer demand and other aspects, and tourism development has stood at a new historical position."

China Tourism Academy Dean Dai Bin said that since the reform and opening up, the expansion of my country's tourism industry has mainly relied on natural resources and historical and cultural resources. Now from the supply side, we need to improve efficiency, including promoting development in fields such as technology, culture, creativity, and talent, and improving the quality of tourism development.

Grounding line, the people’s beautiful requirements

“The high-quality tourism development strategy comes at the right time and is in line with the people’s yearning for a better life. Tourism is now entering the daily lives of ordinary people " Dai Bin said that in 2017, my country's per capita number of trips was 3.7, and it is expected to exceed 4 times in 2018. People's demand for tourism products is changing from "whether they have it" to "whether it is good or not." "The development of high-quality tourism is also the quality demand of tourists. The number of domestic tourists in our country has reached 5 billion. In addition to group tours, new methods such as self-guided tours reflect tourists' pursuit of quality life."

Shi Peihua summarized the demand side of high-quality tourism with "five hearts": First, tourism is safer, allowing tourists to feel more at ease, including natural disaster safety and social security; second, tourism is more civilized, allowing tourists to feel more assured, including civilized tourism and honest consumption. etc.; third, tourism is more convenient, and tourism services are more considerate, including tourism agency services and various commercial services; fourth, tourism is happier, making tourists happier, and there are more colorful new tourism products and new business formats; It is a more rational tourism, and tourists’ consumption performance is more comfortable. Therefore, to promote high-quality tourism, we must not only promote "star-level" services, but also promote "heart-level" services and plan tourism development with the people as the center.

Connecting the line of fire, the path to the high-quality tourism industry is opening

Zeng Hui, chairman of Shenzhen OCT Tourism Investment Management Co., Ltd., said that OCT has long proposed "the idealist of high-quality life", and now In the first stage, high-quality tourism products ranging from tourism, residence and study will be launched. The residence products include a series of characteristic tourist towns. At present, OCT has signed contracts with many provinces and cities to create a number of towns with local cultural characteristics. In addition, tourism products are mainly aimed at family travel and slow life, such as Yunnan Lufeng World Dinosaur Valley, etc., which can fully explore the characteristics.

Zhang Qian, vice president of Shanghai Jinjiang International Group, said that high-quality tourism is the future development direction of Jinjiang Group. Jinjiang's hotel brands such as Jinjiang Star and Seven Days are relatively low-end and cannot meet the needs of the people. "We have recently launched the mid-range brand Vienna, acquired a French brand, and launched Campanile Hotel in China. Such transformation and upgrading are also measures to provide high-quality accommodation. In terms of travel agencies, traditional offline stores are facing many challenges such as the Internet. The challenge is how to provide tourists with high-quality air tickets and hotel products. Jinjiang will implement the idea of ??high-quality tourism throughout this year's work."

"Director Li Jinzao's report proposed five paths for high-quality tourism: The first is to adhere to the path of connotative tourism development with Chinese characteristics, the second is to pursue the path of high-penetration and integrated development, the third is to pursue the path of law-based tourism, the fourth is the path of scientific and technological innovation, and the fifth is the path of all-round openness and development. A very systematic and scientific approach to the development of high-quality tourism is proposed. ”