The current status of the hotel’s functional combination

The current situation of the hotel’s functional combination: it is becoming more and more diversified, it increasingly displays the concept of healthy life, and its services are becoming more and more in place.

The hotel product portfolio refers to the combination of various products with different functions provided by the hotel to the market. Participating in functional matching can be not only the hotel's tangible products such as various guest rooms, restaurants, sports and entertainment facilities, but also intangible content such as the hotel's image, logo design, service levels and product prices.

The product mix is ??generally determined by the breadth, length, and depth of the hotel's products:

The breadth of the hotel's products: refers to how many classified services the hotel can provide, such as restaurants, guest rooms, business centers, Recreation, sports, entertainment, tourism, etc.

Length of hotel products: How many different services each type of product can provide, such as hotel rooms, which can be divided into standard rooms, deluxe rooms, single rooms, triple rooms and suites, etc. Restaurants can be divided into Chinese restaurant, Western restaurant, Japanese restaurant, Korean restaurant, etc.

Hotel product depth: refers to how many varieties can be provided in each service. For example, hotel suites can be divided into presidential suites, luxury suites and general business suites, etc. How many different types of hotel Chinese restaurants can provide Dishes of various cuisines and various kinds of drinks.

Broadening the breadth of the product line can improve the functions of the hotel, improve the overall comprehensive strength of the entire hotel, and lengthen the length of the product line to meet more customers with different levels of needs. It should be noted that the degree of correlation between product lines must be considered. If the correlation is too high, it will cause operational waste and requires integration. If the correlation is too low, the human, financial and material resources invested by the hotel will be dispersed, increasing costs and management difficulties. .