How to design a questionnaire template? How to design a questionnaire

How to design a questionnaire There are three ways to design a questionnaire directory method 1: set questions 1 to determine what information you want to get through the questionnaire. 2. Prepare some questions that will help you get useful information. 3. Use closed questions to collect specific answers. 4. Get feedback through open-ended questions. 5. Using the following methods to ask questions can avoid confusion and misleading, especially leading questions. Method 2: Implement the questionnaire survey 1 and consider how to send the questionnaire. 2. Design the questionnaire according to the questionnaire sending method. 3, consider the order of the problem. 4. Consider whether it is necessary to provide incentives for respondents who complete the questionnaire. 5. Before the formal investigation, test the questionnaire. Method 3: Modify the questionnaire 1 and check the collected data to understand what the questionnaire actually asks. 2. Further revise the questions in the questionnaire. 3. Modify the open-ended questions. 4. Decide what to do with the lost data. 5. Check the feedback received. When companies, non-profit organizations or politicians want to know what stakeholders or voters think, they usually use questionnaires. If the feedback from the questionnaire is true and reliable, it may lead the company to change its name, make new decisions, or let the government adjust some policies. It seems simple to make a questionnaire, but if the questionnaire design is unreasonable, the result may be inaccurate. Method 1: Set a question 1 to determine what information you want to get through the questionnaire. Think about what data you want and how you plan to use it. Knowing this is very helpful for asking useful questions and how to arrange them. Tip: It is best to be concise, so you need to decide which questions are essential according to the purpose of the survey. 2. Prepare some questions that will help you get useful information. You can first determine the general content of the question, and then gradually narrow the scope until each question has a certain degree of relevance to the goal. Questions and answers should be simple, and the simpler the better. You can use open questions, closed questions, or both. 3. Use closed questions to collect specific answers. Closed-ended questions provide clear options for respondents. Such questions include whether the answer is true or false, judging whether it is true or not, or expressing agreement or disagreement. It may also be similar to an open-ended question, but it will give the respondent several choices. Closed questions may take the following form: "Did you shop here?" "If so, how often?" There may be several options for this question, such as "once a week" to "once a month" "Are you satisfied with today's experience?" Similar to the above questions, the answers are very limited, ranging from "very satisfied" to "very dissatisfied". "Would you recommend this store to your friends?" 4. Get feedback through open-ended questions. Open-ended questions can get unexpected answers, and there are usually no clear options for respondents to choose from. Open-ended questions provide researchers with opportunities to exchange experiences or expectations with respondents. This kind of question may take the following form: "What's the use of what you bought?" "Where do you usually go shopping?" "Who introduced you to this store?" Open-ended questions can help clarify the answer to the previous question, "Why do you think so?" 5. Using the following methods to ask questions can avoid confusion and misleading, especially leading questions. Leading questions will hint at the answers that the questioner wants, thus limiting the answers provided by the respondents. This question should be expressed as clearly as possible. Because if the respondent can't understand the question accurately, the collected data may be biased, so the question should be as easy to understand as possible. Avoid double negation, unnecessary clauses and unclear relationship between subject and object. Note: you can consider asking the same question in different ways, which can improve the accuracy of the answer and have a more real idea about a topic. Method 2: Implement the questionnaire survey 1 and consider how to send the questionnaire. There are many ways to send questionnaires. You can use the online service to design a questionnaire, and then send the questionnaire link by email. You can also attract strangers by phone or email. Or organize activities in person and ask professionals or volunteers to help with the investigation. 2. Design the questionnaire according to the questionnaire sending method. Each method has its own advantages and disadvantages, and has certain limitations. According to the object you want to investigate and the expected data, decide the most suitable sending method. For example, you can get in touch with a wide range of respondents by telephone, email or sending them directly to the computer, while the physical survey method wastes time and limits the types of respondents, but this method can effectively get feedback. Pictures can be used in questionnaires sent by computers, emails and entity surveys, but telephone surveys can't do this. Respondents may be too shy to answer some questions directly in person or by phone. If the interviewee doesn't understand the question, consider whether it is necessary to give an explanation, but only face-to-face interviews can explain the questionnaire. Computer survey requires respondents to know how to use computers. If the questionnaire includes personal questions, a computer survey may be the most appropriate. 3, consider the order of the problem. The form and content of the questionnaire are equally important. Problems should be arranged in order, so as to reflect the logic between them, or give a clear transformation between the parts. There are other types of questions that may affect the way respondents fill out the questionnaire. "Qualifier" refers to excluding some respondents and preventing them from filling in other inapplicable questions. Qualifiers are usually placed at the beginning of the questionnaire. If you are mainly concerned with demography, you should put demography at the forefront. Put personal or complex questions at the end of the questionnaire. In this way, the interviewee will not feel flustered and may be more willing to answer honestly. Note: After answering "Yes" or "No" to a question, the interviewee can bypass other questions that are not applicable. This arrangement can make the questionnaire more targeted, time-saving and efficient. 4. Consider whether it is necessary to provide incentives for respondents who complete the questionnaire. If we can provide some feedback to the respondents, it may attract more people to complete the questionnaire. Through online, email or telephone survey, you can give them some coupons after completing the questionnaire. Face-to-face questionnaires can give participants some small gifts. Questionnaires are also a good way for participants to notice mailing lists or membership discounts, otherwise they will generally ignore them. 5. Before the formal investigation, test the questionnaire. Friends, employees and family can all help. They can take part in the test while the questionnaire is still being designed or after the first draft is completed. Ask the tester for feedback. They may remind you where the expression is unclear or inappropriate. The user's impression of the questionnaire is as important as the questionnaire itself. Process the data obtained from the test to ensure that the questionnaire can obtain the required data. If the required information is not collected, the questionnaire should be adjusted. It may be necessary to modify some places, add introductions, or reorder, add or delete some questions, so that the questionnaire can achieve its purpose. Method 3: Modify the questionnaire 1 and check the collected data to understand what the questionnaire actually asks. Questionnaires are usually part of a large-scale activity. Sometimes, in order to investigate different areas, ask different questions, or achieve better goals, the questionnaire can be changed and reused many times. After analyzing the results, it may be found that the questions in the questionnaire are reasonable, but they are not helpful to realize the purpose of the investigation. For example, some questions are like "How often do you shop here?" Limit the target group to those who shop in physical stores. If you want to investigate how people buy a commodity, you should extend the scope of the question to consumers who shop online. Implementation may also limit data collection. For example, in the survey conducted through the Internet, the computer knowledge level of participants is generally higher than that of the general public. 2. Further revise the questions in the questionnaire. Some questions are valid in the testing stage, but they may not be so useful in practical work. Questions must be meaningful to the target population. Consider whether the respondents can really understand the meaning of the question, or whether the questionnaire is too standardized for them to answer seriously. For example, something like "Why are you shopping here?" The answer to the question is too broad, which will mislead the respondents. If we want to investigate whether the decoration of a store affects people's shopping habits, we can modify it to how to evaluate the decoration and brand of a store. 3. Modify the open-ended questions. See if open-ended questions have achieved the expected results. Some may be too open, so that the respondents' answers are too vague or not open enough, resulting in the collected results being worthless. We should consider the role of open-ended questions in the questionnaire and let them play a role in the questionnaire. Therefore, a broad question like "How do you feel about shopping here" does not give respondents enough direction and should be revised to "Would you recommend this store to your friends? Why? " 4. Decide what to do with the lost data. Not all respondents will answer all the questions, which may have an impact on the survey. Pay attention to which questions are skipped or not fully answered. It may be because the order of the questions is unreasonable, the questions are too long, or the topics need to be revised. If the missing data is important, you can consider reorganizing the language of the skipped questions to make the expression of the questions smoother. 5. Check the feedback received. See if there is any abnormal data trend, whether this trend reflects the real situation, or it may be caused by the defects of the questionnaire. For example, closed-ended questions will limit the information that respondents may give, and the answer settings may be so limited that some strong opinions seem very weak, or respondents may not be able to provide complete and reasonable answers. For example, to investigate the evaluation of an experience, respondents should be given different degrees of choices, including "very dissatisfied" and "very satisfied". Tip When the options in the question can't accurately express the respondents' thoughts, you can add the "unclear" option. Choose the respondents strategically. No matter how good the questionnaire design is, if there is something wrong with the sample, the result will be inaccurate. For example, a survey on the use of computers, through online and telephone interviews, will get completely different results, because the interviewees interviewed by telephone may not be familiar with computers. If conditions permit, people who complete the questionnaire can be rewarded or told that the answers will be used. This can encourage more people to participate. How to design a questionnaire? Questionnaire survey is an investigation method in which investigators ask and record some aspects of the social life of the respondents and their views, attitudes and conditions on a certain social phenomenon or behavior through questionnaires.

Investigators use pre-designed standardized questionnaires to collect information and conduct research and analysis on respondents. The advantages of questionnaire survey method are high efficiency, large sample survey can be conducted in a short time, and a large number of rich and detailed data can be collected, which is easy for quantitative analysis, and the personal factors of investigators have little influence on the survey quality. Its shortcomings are high cost, long research time, obviously insufficient research depth, and low research validity and reliability to explain the reasons of the phenomenon. How to make a questionnaire survey is a survey method in which investigators ask and record some aspects of the social life of the respondents and their views, attitudes and conditions on a certain social phenomenon or behavior through questionnaires.

Investigators use pre-designed standardized questionnaires to collect information and conduct research and analysis on respondents. The advantages of questionnaire survey method are high efficiency, large sample survey can be conducted in a short time, and a large number of rich and detailed data can be collected, which is easy for quantitative analysis, and the personal factors of investigators have little influence on the survey quality. Its shortcomings are high cost, long research time, obviously insufficient research depth, and low research validity and reliability to explain the reasons of the phenomenon. Questionnaire design process

(1) Specify the information needed to design the questionnaire: it is helpful to make the questionnaire content organized and specific, so that the respondents can know the purpose and content of the questionnaire in detail, and cooperate with the questionnaire survey to obtain useful information.

(2) Collecting data: When designing the questionnaire, you can't imagine it out of thin air. If you want to design the questionnaire perfectly, researchers need to know more. Collecting information helps to understand the interviewee's experience, habits, educational level and understanding of the questionnaire questions.

(3) Determine the content of each question: once the type of access is determined, the next step is to determine the content of each question and answer: what should each question include, what should the questionnaire ask, whether it is comprehensive and relevant.