What is the development prospect of Wuhan economy hotel?

Under the urban development background of "1+8" Greater Wuhan Circle and "1+6" Central Rising City, Wuhan's economy has become more open, and it has started to internationalize and specialize, with increasingly frequent business activities and active exhibitions at all levels. As a result, Wuhan hotel industry has also entered a period of rapid expansion and development. According to different consumers, hotels began to enter the stage of product segmentation, and hotel management became more professional.

Hotel scale:

Hotels vary in scale, with about 300 five-star hotels as the main ones, and Shangri-La Hotel is the largest one. Wuchang Hotel is medium-sized, generally 100-200 rooms.

price level

The negotiated price of a star-rated hotel is generally 4-6 fold of the retail price. Three-star rooms are 6000-8000 yuan/month, four-star rooms are generally 8000- 10000 yuan/month, and five-star rooms are 15000-30000 yuan/month, which is about 70% of the agreed price. The agreed price of a five-star room is generally 600-900 yuan/day.

Operating conditions

Wuhan hotels are in great demand. There are about1.5000 star-rated hotel rooms in the city. In 2004, there were 314,500 overseas tourists, and the total number of tourists was 2,638,500. The average annual room occupancy rate in the city is about 70%; Among them, the occupancy rate of three-star hotels is generally high, with an average of 70%, which can reach 80%-90% in the peak season of tourism and business in March-May and September-65438+February. The occupancy rate of five-star hotels is around 70%.

A considerable number of four-star and five-star hotels operate and consume from conference rooms and multi-function halls. For example, the six multi-function halls of Shangri-La Hotel have become frequent places for real estate product promotion and product display, while the Royal Garden and Cafe in the atrium on the fifth floor of Oriental Hotel are places for holding large-scale press conferences, receptions and concerts.

client base

Hotel customers are relatively fixed, mainly divided into two categories. A class of hotels organized by the military region and the government and operated by government agencies and institutions, such as Hubei Hotel, Hongshan Hotel, Zhongnan Garden and Xindadi Hotel, mainly focus on conference guests. The other is a market-oriented hotel, such as Mayflower Hotel, which is a high-end business, leisure and holiday hotel; White Rose Hotel is a typical four-star business hotel, mainly for business holiday customers. Haiyi Jinjiang Hotel is a telecom business conference center with few rooms and many repeat customers.

From the perspective of fixed customer groups, the customer groups of five-star hotels are relatively comprehensive. Apart from high-standard conference customers, they also include fixed foreign-funded enterprises and overseas travel team customers, who usually stay for 3-4 days. Five-star long package customers are generally enterprises with overseas background and large enterprises in Wuhan. For example, among the long-term customers of Shangri-La Hotel, there are automobile and parts enterprises in Europe, America and Japan, as well as large enterprises such as WISCO and Shenlong.

Adequate and systematic service

Hotel properties are generally well displayed. The appearance of the regional hotel property is good, the hotel entrance is spacious, and the lobby is tall and bright.

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