I have zero experience and have never been exposed to hotels. Want to know how to choose a location to open a hotel?

1) In the early stage, it is necessary to determine the nature, grade and scale of the hotel based on the results of market research and base selection and the main business policies, including the level of guest reception, management level and the attractiveness of the hotel name. with structure. It should be consistent with the selected foundation as much as possible. Once any deficiencies are found, they should be adjusted and improved in time.

2) Plan the scale of the hotel

Hotels of different properties, levels, and management methods have different proportions. Generally speaking, it is appropriate for the guest room area and other supporting areas to account for 50% each. Building a hotel is not just for survival for one or two years, but for long-term development so that your brand can stand firm in the market economy. This is the purpose.

3) The star rating of the hotel

The star rating of the hotel depends largely on the Feng Shui location and customer source analysis. Countries with developed tourism in the world, such as France, Switzerland, Spain, Japan, etc., mostly use two-star and three-star hotels to cater to the needs of international and domestic mass tourists. Even Hong Kong's two-star and three-star hotels account for 60% about. Of course, in big cities or world-famous tourist areas, four-star and five-star hotels will also do good business. Therefore, hotels need to determine their nature and class based on various factors including city characteristics.

4) Consider the surrounding population and transportation

The site selection of a hotel has slightly different requirements from that of a residential property. The residential location selection mainly starts from the micro-environment, while the hotel location selection The site selection mainly focuses on the big picture and pays attention to the utilization of the macro environment. Before building a hotel, you must first investigate the city's residents, economic population and floating population. It should be popular. The number of passengers on railways, aviation and other transportation, transportation development and possible changes in planning, changes in transportation hubs and means of transportation, etc.

5) Requirements for geographical location and environment

The location selection of a hotel is slightly different from that of a residential property. The residential location selection mainly starts from the micro-environment, while the hotel location selection The site selection mainly focuses on the big picture and pays attention to the utilization of the macro environment. Before building a hotel, you must first observe the geographical location, road traffic, climate and meteorology, geomagnetic orientation, environmental landscape, hydrogeology, and surface conditions of the hotel location to determine the building type. The surface should be clean and tidy. If the surface is not good, low-lying, or smelly, it is unlucky and should be avoided as much as possible.

6) Understand competitors in the same industry and grasp industry development trends

The site selection of hotels is slightly different from the requirements of residential site selection. Residential site selection mainly starts from the micro environment , while the location selection of the hotel mainly focuses on the big picture and pays attention to the utilization of the macro environment. Before building a hotel, you must first understand the existing hotel facilities in the area and the operating characteristics and conditions of competitors: whether there are plans for new hotels, as well as the dining facilities, scale and characteristics, business hours, customer levels, and consumption in the area Unit price, turnover, cuisine and menu content, etc.