25How to go from new elements to new species

1. How to use new elements that are not produced by iteration of experience in this industry, but by citing new elements across industries to make the original product a new species.

2. New element one: find a good location in the physical space

Three elements of Internet business: product, traffic, conversion rate

Four elements of physical business: product , space, traffic, conversion rate

Atour example

Atour Hotel Management Company:

1) Define Atour’s service quality, including but not idle Fish software and hardware requirements;

2) Provide decoration solutions for Atour visual system;

3) Output general manager and human resources manager for each hotel;

4) Provide training and assessment for all employees;

5) Open up the Atour online booking channel across the entire network, and settle hotel income to landlords in a timely manner;

6) Atour Carry out image promotion and public relations for the brand and each store.

Landlord:

1) Find a local house suitable for opening a store. There are many requirements for opening a store, including location, location, and rent price, which are determined by the landlord;

2 ) Decorate according to the decoration plan provided;

3) Recruit all employees of the hotel except the general manager and HRM, and settle wages in a timely manner according to the assessment standards given by Atour;

< p> 4) Pay all previous payments for renting, decorating, and hiring personnel in advance.

Collaboration: empowering each other.

3. New element two: turning "consumers" into "investors"

Crowdfunding:

1) Wider number of participants

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2) In addition to investment income, investors who participate in crowdfunding can also obtain corresponding levels of hotel consumption rights

3) The most enthusiastic supporters of crowdfunding are users and loyal members

The “consumer” model has become the most important ally for Atour brand expansion.

Traffic innovation: crowdfunding, investors

4. New element three: IP hotel

IP is the emotional starting point, the scene, and the traffic

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Atour·Wu Hotel

1) Community activities

2) Reading space

3) E-commerce scene

< p>Use Wu Xiaobo’s brand scene and established community traffic to optimize the occupancy conversion rate

The location brings its own traffic, and the IP brings its own traffic.

5. Element 4: Scenario e-commerce

Everything you experience in Atour can be purchased.

6. User experience: Hotels are still hotels, but they have actually become a new species because traffic patterns, financing channels, and revenue sources have all changed.