Is it better to promote JD.COM through train or Haitou?

First, the difference between JD.COM Express and Haitou

Jingdonghaitou is an intelligent advertising delivery tool, which can be delivered with one-click setting. Simple and convenient, lazy to operate. Haitou is an intelligent promotion method launched by JD.COM Express last year. Can be expanded into a variety of ways, can be put into the whole store, can also be used as a through train to explode smart single SKUs, bringing better promotion effects to businesses. The setting skills are relatively simple. Simply setting the promotion can realize the promotion of the whole store.

If merchants use the Haitou plan, they must promote it according to the basic situation of the store (quantity and weight of goods). The corresponding optimization only needs to be blacked out on SKU and negative words.

JD.COM Express is a promotion method, mainly focusing on Beijing-Zhuntong search space. To put it simply, JD.COM Express is to pay for advertising space. The higher the bid, the higher the ranking. The charging mode is to charge by clicking cpc, and as long as someone clicks it, it will be charged (of course, there will be a filtering mechanism to filter malicious clicks). After setting up, the display, click and purchase of the whole store will be obviously improved, which will bring more transformation. At this time, merchants can define the details according to the situation of their own stores and calculate the input and output reasonably.

Jingdonghaitou and JD.COM Express have different concepts and different functions. Haitou is a new tool launched by express delivery, so it is definitely better than express delivery in function. However, merchants should choose the most suitable tools according to the actual situation of their stores, and the effect is the best.