The Development History of Snowflake Beer

1993 12 16 Shenyang Huarun Snow Beer Co., Ltd. held a joint venture signing ceremony.

On March 28th, 1996, the establishment ceremony of Dalian China Resources Beer Co., Ltd was held.

1996 China Resources Beer (China) Co., Ltd. acquired the equity of Ipoh Food & Beverage (Shenzhen) Co., Ltd. In the same year, the sales volume of Ipoh purified water exceeded 50,000 tons.

1August, 99615th, Shenyang China resources snowflake beer co., ltd held the signing ceremony of share transfer, and China resources beer (China) co., ltd held the largest share of Shenyang China resources snowflake beer co., ltd.

1997 10 Mianyang China resources beer co., ltd was established in June 18.

On February 24th, 1998, Jilin Huarun Beer Co., Ltd. held its opening ceremony.

1June 1998 1 1 The second phase expansion project of Dalian China Resources Beer Co., Ltd. was completed.

1On June 4th, 1999, the completion ceremony of the 280,000-ton beer expansion project of Jilin China Resources Beer Co., Ltd. was held ceremoniously. As a result, the production capacity of Jilin Huarun Beer Co., Ltd. jumped to the first place in Jilin Province.

1On June 23rd, 999, Tianjin China Resources Beer Co., Ltd. was established.

1August 1999 Tianjin China Resources Beer Co., Ltd. carried out a 200,000-ton expansion project.

1999165438+10 Ipoh Food & Beverage (Shenzhen) Co., Ltd. is wholly owned by China Resources Beer (China) Co., Ltd.

199965438+Anshan China resources beer co., ltd was established on February 28th.

65438+In August 2000, Mianyang Huarun Beer Co., Ltd. completed the technical transformation and expansion project with an annual output of 200,000 tons and became one of the largest beer producers in Sichuan.

On June 5438+1October 65438+August, 2000, Tianjin Huarun Beer Co., Ltd. held a ceremony to celebrate the completion of the 200,000-ton expansion project.

On October 23rd, 2000165438+/kloc-0, Anhui Huarun Beer Co., Ltd. held its opening ceremony.

200 1 China Resources Beer (China) Co., Ltd. made every effort to build Snow Beer into a national brand.

2001March 23rd, Liaoyang Huarun Yue Mei Beer Co., Ltd. was established.

In April of 200 1 year, Leshan China Resources Beer Co., Ltd. was established.

On 2001June 18, Heilongjiang Huarun New Samsung Beer Co., Ltd. (renamed Harbin Huarun Beer Co., Ltd.) held a plaque unveiling ceremony.

200111On October 28th, Sichuan Huarun Lan Jian Beer Co., Ltd. was established.

200 1 Changchun China resources beer co., ltd was established in June 1 year.

On May 8, 2002, 18, Wuhan China Resources Beer Co., Ltd. held its establishment ceremony.

Panjin Huarun Beer Co., Ltd. was established in June 2002165438+1October 65438+April.

In June 2002, Anhui Huarun Beer Co., Ltd. took the lead in creating a new record of production and sales exceeding 200,000 tons in Anhui beer industry.

On June 24th, 2003, Beijing China Resources Beer Co., Ltd. was established.

On June 9th, 2004, China Resources Beer (China) Co., Ltd. and kotler Marketing Group held a signing ceremony to jointly build Snow Beer brand in Beijing.

On March 9, 2004, China Resources Beer Co., Ltd. and Zhejiang Qianbeer Group Co., Ltd. held a signing ceremony for joint venture equity transfer in Hangzhou.

On May 18, 2004, China Resources Beer announced the establishment of a joint venture with Anhui Jinlong Group in Hong Kong, and recorded the income of Jinlong Group's two breweries in Shucheng and Lu 'an.

On July 8, 2004, China Resources Snow Beer (Wuhan) Co., Ltd. held the foundation stone laying ceremony for the expansion project of 654.38 million tons draft beer production line.

On August 10, 2004, China Resources Beer (China) Co., Ltd. was officially renamed as China Resources Snow Beer (China) Co., Ltd.

On August 26th, 2004, China Resources Snow Beer (China) Co., Ltd. invested and built its own brewery in Dongguan for the first time.

On September 15, 2004, China Resources Snow Beer (China) Co., Ltd. successfully acquired all the rights and interests of Australian Lion King Beer Group (LionNathanLimited or "Lion King") in China, including its three breweries in Suzhou, Changzhou and Wuxi.

From June 5, 2004 to 10, China Resources Snow Beer wholly acquired the former Xizang Autonomous Region Changdu Xueyuan Brewery and established China Resources Snow Beer (Tibet) Co., Ltd., and China Resources Snow Beer established a beer production base at the highest altitude in the world.

On June 9, 2004, China Resources Snow Beer and Zhejiang Xiling Beer Co., Ltd. jointly invested to establish China Resources Xiling (Hangzhou) Beer Co., Ltd.

On February 27th, 2005, China Resources Snow Beer (Yichang) Co., Ltd. was established.

On April 1 1, 2005, China Resources Snow Beer (China) Co., Ltd. announced in Beijing that it had acquired the assets of the reorganized Fuyang Snow Beer Co., Ltd.

In September 2005, China Resources Snow Beer (Tianmen) Co., Ltd. was established.

On September 23rd, 2005, Zhejiang Qianbeer Company Limited was renamed as China Resources Snow Beer (Zhejiang) Co., Ltd.

On June 9, 2005, Qinhuangdao Yanshan Industrial Company signed a contract with China Resources Snow Beer (China) Investment Co., Ltd. to establish China Resources Snow Beer (Qinhuangdao) Co., Ltd. as a joint venture.

On June 6th, 2005, 65438+February 6th, 2005, Beijing Famous Brand Assets Appraisal Co., Ltd. held the "2005 China Most Valuable Brand Launch Conference", and Snow Beer participated in the selection for the first time, with a brand value of 88160,000 yuan, becoming the fastest growing national brand in China.

June 2006 5438+1October 65438+February China Resources Snow Beer Dongguan Factory supplied wine to the market.

On February 9, 2006, China Resources Snow Beer (China) Co., Ltd. acquired the equity of Fujian Quanzhou Qingyuan Beer Co., Ltd. (referred to as "Qingyuan Beer").

On April 6th, 2006, China Resources Snow Beer held a grand foundation stone laying ceremony for the new winery in Harbin. The new brewery was named China Resources Snow Beer (Heilongjiang) Co., Ltd. ..

On July 24, 2006, China Resources Snow Beer Company announced the acquisition of the equity of Zhejiang Yin Yan Beer Co., Ltd. and the assets of Anhui Huaibei Wang Xiang Beer Co., Ltd.

On February 5, 2006, in the 2006 China most valuable brand selection, the brand value of "Snowflake" reached1165438+85 million yuan.

On June 5438+February 65438+May 2006, China Resources Snow Beer (China) Co., Ltd. announced the acquisition of beer-related assets of Shanxi Yueshan Beer Co., Ltd. and Inner Mongolia Mengyuan Liquor Co., Ltd.

On June 4, 2007, China Resources Snow Beer (China) Co., Ltd. announced in Beijing that it had acquired the equity of Lan Jian (Group) Co., Ltd., and China Resources Snow will hold the equity of Sichuan China Resources Lan Jian 14 Brewery, as well as the equity of Sichuan Lan Jian Group (Guizhou) Waterfall Beer Co., Ltd. and the trademark of "Lan Jian".

On June 5438+1October 65438+September 2007, Anhui Shengli Brewing Co., Ltd. formally joined China Resources Snow Beer (China) Co., Ltd. and established China Resources Snow Beer (Chuzhou) Co., Ltd.

On June 26, 2007, China Resources Snow Beer (Heilongjiang) Co., Ltd. was officially put into production. The newly-built China Resources Snow Beer (Heilongjiang) Co., Ltd. has an overall design capacity of 460 kiloliters/year, and the first phase of the project will achieve 230 kiloliters/year.

On June 29th, 2007, China Resources Snow Beer (China) Co., Ltd. acquired the beer business-related assets of Wulanhaote Mengyuan Liquor Co., Ltd. and established China Resources Snow Beer (Xing 'an) Co., Ltd.

On February 2, 2007, China Resources Snow Beer (Gansu) Co., Ltd. was formally established.

On March 27th, 2007, the national production and sales volume of China Resources Snowflake exceeded 5 million kiloliters, and the sales volume of single snowflake exceeded 3 million kiloliters, ranking first in the national sales volume.

On April 12, 2007, Mongolian Basang Liquor Co., Ltd. joined China Resources Snow Beer (China) Co., Ltd. and formally established China Resources Snow Beer (Hulunbeier) Co., Ltd.

On June 5, 2007, China Resources Snow Beer (Guizhou) Co., Ltd. was established.

On June 9, 2007, China Resources Snow Beer (China) Co., Ltd. acquired Hunan Yueyang Brewery.

On July 9, 2007, China Resources Snow Beer (Huludao) Co., Ltd. was officially unveiled.

On September 7, 2007, China Resources Snow Beer (Dandong) Co., Ltd. was formally established.

June 5438, 2007+February 5, 2007 In the evaluation of the most valuable brands in China in 2007, the brand value reached 65.438+03.658 billion yuan.

On June 23, 2008, the production base of China Resources Snow Beer (Gansu) Co., Ltd. with an annual output of 200,000 liters was officially put into production.

On April 2, 2008, China Resources Snow Beer (Zhejiang) Co., Ltd. held the foundation stone laying ceremony for its factory with an annual output of 400,000 kiloliters in Fenghua, Zhejiang.

On April 8, 2008, the project of China Resources Snow Beer (Hebei) Co., Ltd. with an annual output of 400,000 kiloliters was completed and put into operation.

On April 8, 2008, 18, the signing ceremony of China Resources Snow Beer (Hailar) Co., Ltd. was held in Hulunbeier.

On April 9, 2008, China Resources Snow Beer (China) Co., Ltd. and Tsinghua University Institute of Architectural History and Cultural Relics Protection held a signing ceremony of "Popularization and Inheritance-China Ancient Architecture Research and Exchange Cooperation Project" in the School of Architecture of Tsinghua University.

In May 2008, China Resources Snowflake Beer (China) Co., Ltd. launched a brand-new brand and new logo of Snowflake Beer with "China Element" as the main brand.

On May 27th, 2008, the groundbreaking ceremony for the 200,000-ton beer project of China Resources Snow Beer (Tonghua) Co., Ltd. was held in Tonghua City, Jilin Province.

On August 13, 2008, China Resources Snow Beer Project officially settled in Yuncheng Airport New District, Shanxi Province.

On September 9, 2008, the new factory of China Resources Snow Beer (Liaoning) Co., Ltd. was completed, and the first phase of its 1 10,000 liters project was completed.

In the evaluation of the most valuable brands in China in 2008, the brand value of Snowflake reached 65.438+05.309 billion yuan.

On June 5438+February 65438+August 2008, China Resources Snow Beer (China) Co., Ltd. held the foundation stone laying ceremony of its production base in Shanghai Baoshan Industrial Park.

On June 5438+February 65438+February 9, 2008, China Resources Snow Beer (China) Investment Co., Ltd. acquired all the assets of Zhejiang Locke Beer Co., Ltd.

On February 26th, 2009, China Resources Snow Beer (China) Co., Ltd. acquired two breweries, Anhui Tianzhu Beer and Liaoning Song Lin Beer.

On March 13, 2009, China Resources Snow Beer (China) Co., Ltd. acquired the beer business-related assets of Shandong Amber Brewery.

On March 3rd, 20091day, the single product sales of Snow Beer in 2008 reached 665,438+kiloliters, making it the first beer brand in the world.

On April 7th, 2009, China Resources Snow Beer (China) Co., Ltd. held a groundbreaking ceremony for a new factory with a capacity of 200,000 liters in Fushan District, Yantai City, Shandong Province.

On February 2, 2009, in the 2009 China most valuable brand selection, the brand value of "Snowflake" reached157.43 million yuan.

2010May 2 1 The 200,000-liter beer project of Fushan Factory of China Resources Snow Beer (Shandong) Co., Ltd. was completed and put into operation.

20 10 on June 28th, World Brand Lab released the list of China 500 most valuable brands in 20 10. The brand value of Snow Beer jumped to 37.726 billion yuan, and it was successfully selected as "20 10 China 500 Most Valuable Brands", ranking 30th.

2010165438+1On October 26th, the foundation stone was laid for the project of China Resources Snow Beer (Zhumadian) Co., Ltd. with an annual output of 200,000 liters of beer in Zhumadian City, Henan Province.

2010 165438+1On October 29th, China Resources Snow Beer (China) Co., Ltd. officially announced that it had acquired 45% equity of Hangzhou West Lake Beer Asahi (Co., Ltd.) and registered trademarks of "West Lake" and so on16. The online auction price of these two transferees is 268 million yuan.

2011/China resources snowflake beer (China) co., ltd officially announced in Beijing that China resources snowflake has wholly acquired Henan aoke beer industry co., ltd.

20 1 1 In February, China Resources Snow Beer (China) Co., Ltd. officially announced that China Resources Snow Beer obtained the right to use the "Santai" trademark and its marketing channels through asset integration with Jiangsu Santai Beer Co., Ltd., and established China Resources Snow Beer (Taizhou) Co., Ltd., which will invest 40 million US dollars in Taizhou Gaogang High-tech Industrial Park and build a new beer with an annual output of 200,000 liters.

On March 20 1 1, we wholly acquired all the assets and trademarks of Donghai Beer and invested in the new China Resources Snow Shanghai Jinshan Co., Ltd., with a production capacity of 300,000 kiloliters per year.

20 1 1 In June, China Resources Snow Beer (China) Co., Ltd. officially announced that it had invested 300 million yuan to acquire 80. 1% equity of Qinghe Moni Beer Branch of Northern Green Food Co., Ltd. and newly established China Resources Snow Beer (Tieling) Co., Ltd.

20 1 1 In June, China Resources Snow Beer (China) Co., Ltd. officially announced that the Loudi production base of China Resources Snow Beer officially started construction. The new factory will be located in Taihe Industrial Park, Loudi Economic Development Zone, covering an area of 300 mu, with a total investment of 330 million yuan and a planned annual production capacity of 200,000 liters.

20 1 1 In June, China Resources Snow Beer officially announced that it had invested 300 million yuan to acquire 85% equity of Fuxin Xue Mei Beer Co., Ltd. and established China Resources Snow Beer (Fuxin) Co., Ltd.

20 1 1 June, in the "2011China Most Valuable Brands List" released by the 8th World Brand Congress and China 500 Most Valuable Brands Congress, Snow Beer ranked 29th with a value of 46.368 billion.

20 1 1 In July, China Resources Snow Beer Co., Ltd. officially announced the acquisition of 49% equity of Jiangsu Dafuhao Beer Co., Ltd. and 0/00% equity of Shanghai Yatai Beer Co., Ltd., with a total acquisition amount of about RMB 870 million.

20 1 1 In July, China Resources Snowflake Beer (China) Co., Ltd. officially announced that China Resources Snowflake had wholly acquired Henan Shangqiu Blue Brand Beer Company.

20 1 1 In August, China Resources Snow Beer (China) Co., Ltd. officially announced that it would acquire 55% equity of Hangzhou West Lake Beer Asahi (stock) Co., Ltd. for 270 million yuan.

2011August, the third Snow Beer China Ancient Architecture Photography Competition was launched nationwide.

20111kloc-0/065438 The technical renovation project of 300,000 tons relocation and expansion of Neijiang Company started, which indicates that China Resources Snowflake will be built into a modern beer production enterprise with international advanced level and domestic leading position.

20111The "Long Live the Red Army" monument jointly erected by the Propaganda Department of Yulong County Committee of Lijiang City, descendants of the Red Army, China Resources Group and China Resources Snowflake * * * was officially completed to present the 75th anniversary of the victory of the Long March.

20111The groundbreaking ceremony for the Huangshi production base of China Resources Snow Beer with an annual output of 200,000 liters was held grandly.

20111February, the groundbreaking ceremony of Wuhu production base with an annual output of 200,000 liters of China Resources Snow Beer (Anhui) Co., Ltd. was held grandly.

20 1 1 In June 5438+February, China Resources Snow Beer was awarded 12 in the "World Brand Lab 20 1 1 year (8th) China Brand of the Year Award". China Resources Snow Beer ranks first in the beer industry.

20 12 The newly-built beer project of China Resources Snowflake Beer (Zhumadian) Co., Ltd. with an annual output of 200,000 kiloliters was successfully launched.

20 12 China resources snowflake beer invested 370 million yuan to build a new brewery with an annual output of 200,000 kiloliters in Ningxia. The construction of New Snowflake Brewery marks that the equipment level of Ningxia beer industry has begun to move towards the domestic first-class level.

On July 20 12, China resources snowflake held a grand groundbreaking ceremony for a new modern beer production base with an annual output of 260,000 liters in Shangqiu. This is the second modern beer production base invested and built by China Resources Snowflake in Henan, and it is another important measure for China Resources Snowflake to promote the beer modernization in Henan. It also shows that China Resources Snow has entered the fast lane in building a factory in Henan.

On July 20 12, the foundation stone was officially laid for the project of China Resources Snow Beer (Xiangxi) Co., Ltd. with an annual output of 200,000 kiloliters of beer. After the project is completed, it will become the first brewery in western Hunan and Hubei, and will further consolidate the leading level of China Resources Snow Beer in Hunan in terms of production scale, production technology and production equipment.

20 12 in July, the new factory project of China Resources Snow Beer 10000000000000 liter and the first phase of the 4000000000 liter project were settled in xinzheng city, Henan Province. The project is expected to start in September this year. This is another heavy attack by the largest beer enterprise in China, and it also marks that Henan beer industry has ushered in 1 10,000 liters brewery.

On September 20 12, the completion and production celebration of China resources snowflake beer (Datong) co., ltd was held ceremoniously. The success of this celebration marks a new development course of the "three points and one line" scientific planning system of China Resources Snow Beer in Shanxi.

20 12 10 China resources snowflake beer held a signing ceremony in the lecture hall of the school of architecture of Tsinghua university, and once again officially launched the second five-year plan of "Popularization and Inheritance-China Ancient Architecture Series Activities" together with the school of architecture of Tsinghua University.

20 12 10 Kaili factory with an annual output of 200,000 tons was officially started. Kaili Factory is the fourth factory invested and built by China Resources Snow after Guiyang Factory and Longli Factory in Guizhou Province and holding the original Maotai Distillery for 270 million yuan.

On February 20 13, it entered into an agreement with Jinwei Beer Group Co., Ltd. to acquire its beer production, distribution and sales business. With the strong market share of Jinwei Beer in China market, especially in Guangdong market, as well as its huge sales network and high-quality production facilities, the acquisition can not only increase the capacity and scale effect of this business, but also enhance the leading position of China Resources Snow Beer in the national beer industry.

20 13 June, WorldBrandLab released the list of China 500 most valuable brands in 20 13 (10th). "Snowflake" is on the list again, ranking 28th among all brands, with a brand value of 73.536 billion yuan. (No.28, 20 12, 59.675 billion yuan).

On April 23rd, 20 14, the annual China Beer Summit and the 20 13 China Top Ten Beer Brands Conference were held in Beijing. Snow Beer stands out from many beer brands at home and abroad, ranking first in "Top Ten Best-selling Brands in China Beer Industry in 20 13" and even winning the honorary title of "Top Ten Beer Brands in China in 20 13".

2065438+On August 26th, 2004, Beijing Winter Olympics Bid Committee held a grand press conference in Beijing to announce the enterprises supporting the bid for the 2022 Winter Olympics, and Snow Beer became the only supporting enterprise in the beer industry.

20 14, 17 On February 5th, the Ministry of Industry and Information Technology released the annual China Brand Power Index (referred to as C-BPI), and Snow Beer was rated as the first brand in the industry.