Evergrande: No one really finds it difficult to build a car, right?

On August 3rd, Evergrande Automobile Group held press conferences in Shanghai and Guangzhou at the same time, releasing six new cars in one breath, from Hengchi 1 to Hengchi 6, which were named by numbers respectively. These six models cover all levels from A to D, including cars, SUVs and MPVs. Evergrande said that these vehicles will be mass-produced in 202 1.

With the announcement of new cars, Evergrande began to launch an overwhelming publicity campaign for new cars. I believe many people have brushed advertisements for Hengchi's new car in the circle of friends, including Zhihu, Tik Tok and even CCTV. Strong publicity and the topic of cross-border car-making by real estate developers have made it the focus of public opinion in the automobile circle.

On the day when the new car was released, Evergrande Health (now renamed Evergrande Automobile), the main body of Evergrande's car-making business, closed at HK$ 37.05, up 3.64% from the closing price of the previous trading day, with a total market value of HK$ 32,065,438+0./kloc-0.20 billion yuan, or about RMB 288.4 billion.

This means that the market value of Evergrande, which has not delivered a car, not only exceeds that of Evergrande Group (HK$ 282.6 billion, about RMB 254.5 billion), but also exceeds that of BYD (24 18 billion yuan) and SAIC (2/kloc-0.3 billion yuan), and once became the car company with the highest market value in China.

On the day of the release of the new car, CLP also followed up the relevant reports, but our netizens in the background may feel dissatisfied and want us to talk more about these cars. Ok, we'll take this opportunity to have a closer look at Hengchi Automobile with you.

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Evergrande has always had its own style. It has developed from a small industrial company dealing in real estate to a domestic real estate giant, and flourished in diversified fields such as health, sports and finance. No, it's so simple and rude to release six new cars with different positioning and different models at the same time. It is estimated that there are no people in the car circle.

Even Tesla, the global new energy automobile giant, has only launched four models since the establishment of 17. This exaggeration is like Audi releasing all the A3 to Q7 models in one breath.

Let's see what this Hengchi 1-6 is:

Hengchi 1

Hengchi 1 positioning ultra-luxury pure electric d-class sedan, designed by designer Anders? It is heating up. The new car adopts a two-color body design of black and bronze, which cleverly hides the dark roof. The new car is designed with a closed middle net, with an inverted triangular headlight group above, decorative strips running through the left and right in the middle and dotted light strips below.

The body adopts slip back shape, equipped with electronic exterior rearview mirror and hidden door handle, and the whole side is very clean. There is also a decorative side skirt interwoven with black and gold under the car body, and it is equipped with 22-inch oversized wheels. The design of the tail is relatively simple, and the penetrating taillight group, unique triangular tail window and high-position brake light are quite innovative.

It is the only one of the six new cars to publish body data, with a wheelbase of 3 150mm, which is better than Tesla models? S's 2960mm is much longer, and it will directly face the competition of D-class fuel vehicles after listing.

Hengchi no.2

Hengchi 2 is positioned in a medium-sized car, also from designer Anders? The temperature rises, but it is not as huge as Hengchi 1. Although it is a closed front face, there is no spot light band of Hengchi 1, and the integrity is stronger. The two ends of the penetrating headlight are designed with vertically extending light bars.

The fuselage is still a slip-back design. The roof of the two-color car body is painted in dark black, and the car body adopts a rare cat's eye green color scheme. There are also electronic exterior mirrors and hidden door handles, and the wheels have reached 22 inches.

The high-position brake light of Hengchi 2 is hidden in the rear glass, and the long and narrow light strips on both sides extend all the way to the fender of the car, echoing the headlights, and the pinyin of the brand logo is directly embedded in the trunk lid.

Hengchi no.3

Hengchi 3 must be positioned in medium and large SUVs, and the designer is Michael? Robinson. Four-eye headlight group consists of multiple LED apertures, and LED eyebrows extend to both sides. The closed middle net is decorated with crossed linear light strips.

The side of the new car is designed with a single waistline, and its A-pillar and D-pillar are designed in the same color as the body. B/C column is painted in black, and single waist line runs through from front to back. Interestingly, Hengchi 3 did not use electronic rearview mirrors like the first two models, but directly designed traditional rearview mirrors close to mass production. In addition, the new car is equipped with 22-inch spoke wheels.

The rear of Hengchi 3 is equipped with a rear spoiler, and the LED high-position brake light is embedded in it in the form of a light bar. In addition to the light group parallel to the brand logo, Hengchi 3 also placed a turn signal/reversing light at the rear bumper, which has a unique shape.

Hengchi No.4

Hengchi 4 is positioned as a pure electric 7-seat MPV model. Like Hengchi 1 and Hengchi 2 are all made by Anders? Warm design The lighting decorative pattern of the needle-shaped front face of the new car is very scientific and technological, and the headlights are also designed through, but the styling style is quite different.

The side lines are smooth, and the upper part adopts black hidden design to create the effect of suspended roof. Hidden door handles and side sliding doors will naturally not be absent.

The tail shape is more square, and the through taillight design is adopted, which further enhances the width of the tail visually.

Hengchi 5

Hengchi 5 is positioned in a compact SUV and is operated by designer Maruyama Gonggu. Compared with the previous models, the lines of Hengchi 5 are more tough, the through headlights are H-shaped, and the decorative pattern of the closed front face is another style.

The new car adopts the hidden A/B column design to create the effect of suspended roof. With the thick C column, the side of the car body reveals a little fashion in toughness. Some functional equipment is integrated in the roof rack, which looks like radar and other equipment needed for autonomous driving. Below is a set of 2 1 inch wheels.

The tail of the new car is relatively simple, and the design of spoiler and penetrating taillights is also simple and clear.

Hengchi 6

Hengchi 6 is a compact crossover SUV and the work of Maruyama Gonggu. The closed air intake grille on the front face of the new car is equipped with corrugated style inside, and boomerang split headlights are designed on both sides, which looks very fierce.

Different from Hengchi 5, Hengchi 6 is closer to GT model, and the slip-back design with large inclination angle makes the whole vehicle look more sporty. The new car adopts a through waistline design, which visually increases the length of the new car.

From the tail, the new car adopts the popular penetrating taillights, and the visual effect is good after lighting.

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It can be seen that the six new cars of Hengchi are from different designers, among which Hengchi 1, 2 and 4 are from Anders? Warming up, Hengchi 5 and 6 are from designer Maruyama, and Hengchi 3 is from Michael? Robinson. Six new cars have no unified family design elements. The advantage of this is that it can give consumers more personalized choices, but the disadvantage is that the design has no memory and is prone to confusion.

Many people may remember that Xu Jiayin of Evergrande signed 15 world-renowned automobile design masters in one breath, who came from Germany, Italy, the United States, France, Japan and other countries, and * * * established the "Evergrande New Energy Automobile Modeling Design Expert Committee", among them:

As early as then, Xu Jiayin put forward requirements for these designers: First, they should be atmospheric, handsome, sharp and aura; Secondly, we should have a sense of modernity, science and technology, fashion and art; The third is to be handsome, cool, dazzling and beautiful; Fourth, the head, tail, body and top should be beautiful. In a word, let the whole world shine, "everyone saw it, everyone' wow'"!

Indeed, now is the era of "looking at the face first, buying a car is pleasing to the eye". Evergrande's efforts in design also meet the broad needs of consumers. Did these six models of Hengchi make your eyes shine? Different people have different opinions.

However, it is a pity that although the product coverage of Hengchi 1-6 is wide enough and the sales volume of the models is good, the official has not mentioned the core selling points, technical highlights and production planning of the six models. According to Evergrande's plan, these models will be mass-produced as soon as next year, but the specific model parameters have not been disclosed. This massive online activity is not so much a new car release as a design sharing meeting.

It is worth noting that in addition to the six cars unveiled this time, Evergrande said that there are still eight cars being developed simultaneously. Xu Jiayin confidently declared: "Our (Hengchi series) 14 cars dare not say all explosions, but I am confident that 8- 10 will become explosions."

Is this full confidence the courage of local tyrants?

On the other hand, when the new car was released, Evergrande also announced its future car-making plan.

According to Xu Jiayin, Evergrande will invest 45 billion yuan in three years. Among them, 20 billion yuan will be invested in 20 19, 20201500 million yuan and 202 1 year/0/0 billion yuan. Subdivided into products, Evergrande has planned products covering mid-range, mid-to-high-end, high-end, high-end and other sub-markets, while models include cars, SUVs, MPVs and other full product lines.

The Hengchi 1-6 released this time will be mass-produced from 202 1, and the production bases in Guangdong and Shanghai will be completed and put into operation in the second half of this year, with a planned production capacity of 200,000 vehicles in the first phase. In addition, Evergrande also invested 654.38+06 billion yuan and 654.38+02 billion yuan respectively to establish R&D and vehicle and battery motor production plants in Nansha, Guangzhou and Shenyang.

With a wave of his hand, Xu Jiayin said that "the annual production scale will reach 6,543.8+0,000 vehicles in 2-3 years, and it will exceed 5 million vehicles in 654.38+00-654.38+05, and strive to become the largest and most powerful new energy automobile group in the world in 3-5 years".

Can Evergrande really be realized?

If it is another entrepreneur, we may think that it is just "painting a pie" and laugh it off. Why Evergrande? We can't help wondering, can it really be realized?

To answer this question, let's take a look at what Evergrande has done to build cars.

Evergrande entered the public's field of vision at the earliest, and it was inseparable from a controversial person-Jia Yueting. On July 3, 20 18, Xu Jiayin personally flew to the west coast of the United States, accompanied by Jia Yueting, founder and CEO of FF, to inspect FF's headquarters in Los Angeles. 1 month later, both parties jointly established Evergrande Faraday Future Smart Car (China) Group.

In September of the same year, Evergrande quietly invested RMB 65.438+0.449 billion in China Automobile, the largest distributor in China, paving the way for entering the offline market in the future. During the period, Evergrande also reached a comprehensive cooperation agreement with the Chinese Academy of Sciences, promising to invest 654.38 billion yuan to expand key areas such as new energy, quantum technology and artificial intelligence.

However, on 65438+February 3 1 day of the same year, Evergrande and FF issued a reorganization statement, and the two sides parted ways due to disputes. Evergrande encountered the first step in building a car, but did not give up.

20 19, 1 At the beginning of the year, industrial and commercial information showed that Evergrande High-tech Group, which is wholly-owned by Evergrande Group, invested in the establishment of "Hengda Smart Charging Technology Co., Ltd." to increase the layout of charging infrastructure for new energy vehicles.

65438+654381On October 5th, Evergrande Health acquired NEVS of Sweden for 930 million US dollars. 5 1% of the shares, and obtain a majority of directors. Evergrande obtained the qualification of domestic vehicle manufacturing through NEVS and enjoyed Saab's years of experience in vehicle manufacturing. At the same time, it also won the existing production base of NEVS, killing two birds with one stone.

On October 24th, 65438/kloc-0, Evergrande Health10.06 billion yuan invested in Kanai New Energy and took over the power battery enterprise, becoming the largest shareholder. Chennai New Energy is currently one of the national standards makers for power batteries and battery systems in China.

65438+1On October 29th, NEVS acquired by Evergrande established a joint venture company (Konev? AB), in which NEVS holds 65% of the shares, which means that Evergrande has reached a cooperation with Koenigsegg through NEVS.

On May 3 1, Evergrande wholly acquired Protean Hub Motor Company of Britain, which is the only passenger car hub motor enterprise in the world that can realize mass production at present. Prior to this, from 2065438 to March 2008, Evergrande also acquired 70% of the shares of Tate Electromechanical Co., Ltd. for 500 million yuan (it owns Dutch motor giant e-Traction). Since then, two of the three giants in the world hub motor industry-Dutch e-Traction and British Protean-have been paid by Evergrande.

On June 1 1, Evergrande continued to sign a major investment project in Nansha with the Guangzhou government. According to the agreement, Evergrande plans to build three new energy vehicle bases in Nansha District, Guangzhou in the future, including a complete vehicle production base with an annual output of 6,543,800+million vehicles, a power battery super factory with a production scale of 50GWH, and a motor and electronic control system production base with an annual output of 6,543,800+million vehicles. The total investment of this cooperation is about 654.38+06 billion yuan.

Four days later, on June 15, Xu Jiayin came to Shenyang again to discuss the next production base with the Shenyang government: Evergrande plans to build three new energy vehicle bases in Shenyang, including the R&D and production base of Evergrande's new energy vehicle, the R&D and production base of hub motor and the super factory of power battery. It is estimated that this investment will reach 654.38+02 billion.

In July, Evergrande reached an agreement with Hofer of Germany to set up a subsidiary in Germany, with Evergrande Health holding 67% of the shares, and Hofer of Germany? Holding 33%? Equity, interested in acquisition? Hofer's technology and R&D team in powertrain field.

In order to expand Evergrande's circle of friends, in 20 19, Xu Jiayin led Evergrande's automobile industry executives to 47 cities in 23 countries around the world, and visited 58 leading enterprises in various fields of the global automobile industry successively, seeking to establish cooperative relations with these enterprises. 20 19,110/0. In October, Evergrande indicated that it had signed strategic cooperation agreements with the world's top 60 auto parts enterprises such as Bosch, Magna, Mainland China, ZF, ThyssenKrupp, Jetta Gat and BASF.

At present, Evergrande Global Research Institute of New Energy Vehicles has started global recruitment, and will recruit 8,000 world-class experts and technical elites in the new energy vehicle industry, with recruitment positions ranging from dean to director and chief engineer.

As an enterprise with real estate as its core business, Evergrande's entry into the automobile industry is also a new force. Since you are a layman, how can you realize your dream of building a car? Xu Jiayin summed it up in five sentences: buy buy bought, closed and closed, circled and circled, big and big, good and good.

At the end of 20 16, Li Bin, CEO of Weilai, the iconic figure of the new car-making force, publicly stated that you should not build a car without 20 billion yuan. In contrast, Evergrande's expected investment before building a car is not limited to these.

Evergrande's financial report shows that in the first half of 20 19, the profit of Evergrande's core business reached 30.35 billion yuan. At that time, the cash balance of Evergrande Group increased to 288 billion yuan. Xia Haijun, president of Evergrande, once said that "spending120 billion to support the development of emerging industries is not harmful to Evergrande".

Yes, Evergrande used money to build an ecological closed loop.

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Although there is a strong capital background, the people's doubts about Evergrande's car-making have not disappeared. Some people say that the main purpose of Evergrande's car-making is to get land from the factory ... Some people think that real estate and car-making are two different things with different difficulties ... Some people think that the acquired technology needs to be digested and mastered, and there is not enough R&D strength to support technical ambitions.

In fact, it is not the first time that we have seen these problems. When every new force makes progress at every stage, there are such doubts behind it. At that time, people were still laughing at Li Shufu's "four wheels on a sofa". Now Geely is undoubtedly the boss of private car companies.

On July 27th, Evergrande Health announced on the Hong Kong Stock Exchange that in view of the fact that new energy vehicles have become the most important business of the Group, the Board of Directors suggested that the company be renamed as "China Evergrande New Energy Vehicle Group Co., Ltd. (China? Evergrande? New? Energy? Vehicle? Group? Limited ",referred to as" Evergrande Automobile ". From this point of view, it also shows Evergrande's determination to build a car.

We don't know whether Evergrande is playing real cars or drawing cakes to play capital games. But we all welcome such a company that dares to go against the wind.

(photo/text/photo: all-electric? Tang Ke)

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.