Epidemic hotel integration

2022 is a crucial year for mankind to overcome the COVID-19 epidemic, and the hotel industry deeply affected by the epidemic is also exploring how to transform and develop. On June 20th, 2022, 65438 the State Council issued the Tenth Five-year Tourism Development Plan (hereinafter referred to as the Plan), proposing that by 2025, the development level of tourism will continue to improve, the modern tourism industry system will be more sound, the effective supply, high-quality supply and flexible supply of tourism will be more abundant, and the mass tourism consumption demand will be better met.

The plan puts forward seven key tasks.

First, adhere to innovation-driven development, deepen "Internet plus tourism" and promote the development of smart tourism;

The second is to optimize the spatial layout of tourism, promote the coordinated development of urban and rural areas and regions, and build a number of tourist cities and characteristic tourist destinations;

Third, build a scientific protection and utilization system, protect and inherit human resources and protect and utilize natural resources;

Fourth, improve the supply system of tourism products, stimulate the vitality of the main body of the tourism market, promote "tourism+"and "+tourism", and form a new situation of multi-industry integration and development;

Fifth, expand the mass tourism consumption system, improve the tourism consumption service, and better meet the multi-level and diversified needs of the people;

Sixth, establish a modern tourism governance system, strengthen the construction of tourism credit system, and promote civilized tourism; Seventh, improve the tourism open cooperation system, strengthen policy reserves, and continue to promote tourism exchanges and cooperation.

The promulgation of "Planning" has brought spring breeze to rural tourism and rural economic revitalization, brought new hope to the tourism and hotel industry in the cold winter, and greatly boosted people's confidence in the development of tourism.

As we all know, the high correlation of wine tourism industry leads to more employment opportunities in related industrial chains, which plays an incomparable and irreplaceable role in promoting economic development. However, the wine tourism industry itself is vulnerable to natural disasters, political changes, changes in the international environment and other factors, and needs more protection from the policy level. Among the seven key tasks proposed in the plan, there are two main points for hotel operators to learn from:

1. Promote the development of smart tourism.

The plan points out that it is necessary to innovate the smart tourism service model, effectively integrate tourism, transportation, meteorology, surveying and mapping information, comprehensively apply the fifth generation mobile communication (5G), big data, cloud computing and other technologies, timely release real-time information such as meteorological warning, road traffic and tourist reception, strengthen the construction of tourism booking platform, and promote time-sharing booking tours, traffic monitoring, scientific guidance and diversion services. We will build tourism monitoring facilities and big data platforms, promote "internet plus Supervision" and establish a precise supervision mechanism for big data.

2. Accelerate the application of new technologies and technological innovation.

The Plan points out that it is necessary to accelerate the popularization of new technologies such as big data, cloud computing, Internet of Things, blockchain and 5G, Beidou system, virtual reality and augmented reality in the tourism field, and improve the development level of tourism through scientific and technological innovation. Vigorously improve the technology related to tourism services, enhance the experience and interaction of tourism products, and improve the convenience and safety of tourism services. Encourage the development of tourist-oriented tourism platforms and system tools with comprehensive functions such as intelligent recommendation, intelligent decision-making and intelligent payment. Promote the integrated application of holographic display, wearable devices, service robots, intelligent terminals, drones and other technologies. Promote the research and development and application demonstration of technologies such as intelligent tourism public service, "smart brain" of tourism market governance and interactive immersive tourism performing arts.

Affected by the COVID-19 epidemic for more than two years, the wine tourism industry has been deeply affected. Among them, many hotels are struggling, which once affected their development, but the epidemic also gave birth to the accelerated digital transformation of the hotel industry. With the emergence of more and more remodeled hotels in the market, the concept of smart hotels has begun to be understood by more people.

Since the 1990s, the hotel industry in China has experienced the stable development stages of luxury hotels, mid-to-high-end hotels and economy hotel chains. Since 20 14, the overall cost of the industry has been rising, and the homogenization competition has intensified, leading to the hotel industry entering a low-profit stage. Nowadays, with the development of Internet of Things, cloud computing and big data, hotels can effectively manage their business through informationization and digitalization, and solve the problems of serious homogenization, heavy living and living processes, human communication and huge energy costs.

Among them, the smart hotel has many advantages such as technology, intelligent control, non-contact check-in, check-out and so on. This also perfectly fits the transformation of hotel consumers after 70 s and 80 s to post-90 s and the development trend of hotel industry in the post-epidemic era. This time, the promulgation of "Planning" undoubtedly brought the hope of spring to the tourism and hotel industry in the cold winter, and also greatly boosted people's confidence in the development of tourism.

In the post-epidemic era, how traditional hotels create differentiated advantages at lower cost has become the focus of hotel operators' thinking. The emergence of smart hotels not only enables hotels to upgrade quickly, efficiently and at low cost, but also creates differentiated advantages; It also provides guests with a personalized, intimate and trendy stay experience. In this environment where high-end brands are sinking, economic brands are rising, homogenization is serious and competition is fierce, it may be a good way to take the initiative to "step forward", which is in line with the development trend of the times.