What should I do if the e-sports hotel business is not good?

The business of e-sports hotels is not good, so it is necessary to change the business strategy and carry out homogenization and brand adjustment.

1, "de-homogenization" is an important strategy. According to the same trip report, the proportion of high-end e-sports hotels above 400 yuan will show an upward trend. High-end positioning can be differentiated, guests are more vertical, more stable and more sticky, and the repurchase rate of hotels is constantly improving.

2. Make brand adjustment. At present, there are probably thousands of members of the Steam E-sports Hotel. "But we can only say that we are working in this direction. For example, we plan to establish a franchise system." In addition, it is necessary to establish a unified and standardized management system, involving standardized service processes, staff hotels, e-sports knowledge literacy training and so on.

The e-sports industry will always exist, and e-sports enthusiasts will always exist. The most important thing is to cultivate just-needed, that is, to cultivate customers' consumption habits.

The e-sports hotel's own operational capability has been tested;

1, with high investment and operating costs.

Compared with traditional hotels, the high investment cost of e-sports hotels exists objectively, because professional e-sports equipment is needed to create a good experience for consumers. The recent "lack of core" will undoubtedly overweight this.

For investors who want to enter the market, they should have a deep understanding of this and have an accurate prediction of their capital chain affordability. Don't blindly follow suit. However, some e-sports hotel brands have also introduced their own financial support policies or more flexible joint venture models to protect investors' income.

2. Game copyright issues.

Games are the foundation of e-sports hotels. At the moment when copyright awareness is becoming more and more important, it is particularly important whether the game copyright can be obtained, and the new speed has also become one of the dimensions of consumer assessment. At this level, many e-sports hotels choose to cooperate with game manufacturers and other ways to successfully circle the powder by holding e-sports events and other diversified ways.

3. Persistence of attraction.

Sustainability is a problem that hotel investment has to think about, because only a stable and uninterrupted source of cash flow can guarantee the investment value of the hotel. At present, it is a common practice to add multi-module product management such as museum bombing, VR, script killing, XBOX and e-sports bar to the e-sports hotel space, so as to enrich the overall experience ecology and enhance the sustainable attraction.