How should star hotels expand their business?

After the baptism of economic crisis, 20 10 will be a new opportunity for enterprise development. Many enterprises have closed down and more new enterprises have registered. It can be seen that the market of various industries in 20 10 will be considerable, and it will also be a good year for the hotel industry to create excellent performance. Therefore, according to different regions, different marketing strategies should be adopted to expand hotel business. How about Humen in Dongguan? First, colleges and universities can be developed to organize tours, study tours and internships in winter and summer vacations, and hotels can provide these groups with affordable arrangements such as catering, accommodation and meetings. The hometown of Guanxiang has a long history. Guanxiang and Guancao are part of Lingnan culture. As a symbol of historical memory and regional culture, Dongguan, with a long history of Lingnan culture, became a "window of China's modern history" during the Opium War. Yuan Chonghuan, Jiang Guangnai and other historical celebrities who are concerned about patriotism have precipitated the profound historical connotation of Dongguan's patriotic concern. Humen has a long history, and the fine tradition of patriotism education has always been recognized by the outside world. Teachers, staff and students from various units and schools in Guangdong have come to receive patriotic education to cultivate and deepen patriotic feelings and team spirit. 2. Humen is the center of the International Fashion Expo, developing projects such as clothing company ordering meetings, and cooperating with related clothing companies for a long time. Third, the development of trade associations and chambers of commerce. Fourth, cooperate with well-known travel agencies and travel companies in China. 5. Develop online customers, because of the limited geographical area and wide wireless network, so cooperate with websites such as booking tickets. 6. Cooperation among star-rated hotels is also very important. In addition to competing with each other, there must be cooperation. Seven, advertising, appropriate advertising will improve the visibility of the hotel, will increase the number of individual customers. Suggestion: In addition to expanding the market, all internal aspects should be in place to retain customers. It is very important for the hotel industry to repeat customers.